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portier.co website review

Visit site (opens in a new tab)Reviewed 12 November 202644 issues · 86 checks

This review found 44 issues worth fixing on portier.co, 16 of them high impact, across 86 checks. The most urgent: page weight: 102.5 MB in 283 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.2 s1.6 sMay 23Nov 71.8 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20262.4 s
May 30, 20262.6 s
Jun 6, 20262.5 s
Jun 13, 20262.6 s
Jun 20, 20262.7 s
Jun 27, 20262.8 s
Jul 4, 20262.9 s
Jul 11, 20262.9 s
Jul 18, 20262.7 s
Jul 25, 20262.7 s
Aug 1, 20262.9 s
Aug 8, 20262.8 s
Aug 15, 20263.0 s
Aug 22, 20262.8 s
Aug 29, 20262.7 s
Sep 5, 20262.9 s
Sep 12, 20262.8 s
Sep 19, 20262.9 s
Sep 26, 20263.0 s
Oct 3, 20262.7 s
Oct 10, 20262.6 s
Oct 17, 20262.4 s
Oct 24, 20262.1 s
Oct 31, 20261.9 s
Nov 7, 20261.8 s
Real-visitor tap response (INP)75th percentile, phones
181 ms94 msMay 23Nov 7129 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026119 ms
May 30, 2026129 ms
Jun 6, 2026127 ms
Jun 13, 2026128 ms
Jun 20, 2026129 ms
Jun 27, 2026128 ms
Jul 4, 2026124 ms
Jul 11, 2026114 ms
Jul 18, 2026111 ms
Jul 25, 2026107 ms
Aug 1, 2026104 ms
Aug 8, 2026111 ms
Aug 15, 2026118 ms
Aug 22, 2026118 ms
Aug 29, 2026126 ms
Sep 5, 2026130 ms
Sep 12, 2026137 ms
Sep 19, 2026163 ms
Sep 26, 2026171 ms
Oct 3, 2026153 ms
Oct 10, 2026137 ms
Oct 17, 2026113 ms
Oct 24, 2026113 ms
Oct 31, 2026113 ms
Nov 7, 2026129 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of portier.co (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. portier.co at 1.2 s1.2 s
  2. portier.co at 2.4 s2.4 s
  3. portier.co at 3.6 s3.6 s
  4. portier.co at 4.8 s4.8 s
  5. portier.co at 6.0 s6.0 s
  6. portier.co at 7.2 s7.2 s
  7. portier.co at 8.4 s8.4 s
  8. portier.co at 9.6 s9.6 s

Speed

13 to fix38
  • hcaptcha.com adds 3.2 s

    3.2 s

    hcaptcha.com costs a phone 3.2 s of main-thread work and 4.4 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    1.3 s

    16 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.

  • Main-thread work: 11.4 s

    A phone's processor spends 11.4 s on main-thread work while loading, 6.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 38

    38/100

    Your mobile performance score is 38. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 5,155 HTML elements

    The page has 5,155 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (hcaptcha.com, Google CDN and gotolstoy.com and others), adding 86.6 MB and 4.3 s of main-thread time.

  • Shopify adds 79 ms

    79 ms

    Shopify costs a phone 79 ms of main-thread work and 79.8 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    850 ms · 923 KiB

    29 images could be 923 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 850 ms faster on a phone.

  • Reduce unused JavaScript

    150 ms · 1.5 MB

    About 1.5 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Use efficient cache lifetimes

    200 ms · 627 KiB

    19 files are served with short cache lifetimes, so returning visitors download them again (627 KiB).

  • Google CDN adds 310 ms

    310 ms

    Google CDN costs a phone 310 ms of main-thread work and 743 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 368 ms. During a long task the page ignores taps.

  • gotolstoy.com adds 202 ms

    202 ms

    gotolstoy.com costs a phone 202 ms of main-thread work and 918 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 119 KiB

    About 119 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Minify JavaScript

    150 ms · 18 KiB

    18 KiB could be saved by minifying JavaScript.

  • Legacy JavaScript

    33 KiB

    Polyfills for old browsers add 33 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    3 KiB

    3 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 22 ms

    22 ms

    Your server sent the HTML in 22 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Speed Index: 16.2 s

    16.2 s

    Visually, the page fills in at 16.2 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 52.2 s

    52.2 s

    The page becomes fully interactive after 52.2 s. Good is under 3.8 s.

  • Largest Contentful Paint: 9.4 s

    9.4 s

    Your largest element takes 9.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Total Blocking Time: 1.7 s

    1.7 s

    Scripts block taps and scrolling for 1.7 s in total while the page loads. Good is under 200 ms.

  • Tap response (INP) held steady for real visitors

    -2%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 119 ms to 129 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.9 s

    1.9 s

    Real visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 163 ms

    163 ms

    Real visitors wait 163 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.5 s

    1.5 s

    Real visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 674 ms

    674 ms

    Real visitors wait 674 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 25% faster for real visitors

    -25%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.4 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 1.5 s

    1.5 s

    The first text or image appears after 1.5 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix64
  • Page weight: 102.5 MB in 283 requests

    102.5 MB

    Your homepage downloads 102.5 MB in 283 requests on a phone: media 92.0 MB (13), scripts 4.7 MB (94) and images 2.7 MB (60). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    HOMEPAGE_SPLIT_LEFT_2500X2500_1.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 29.1 g of CO₂ per visit

    29.07 g

    By the Sustainable Web Design model, a visit to your homepage emits about 29.07 g of CO₂e: 3487.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

8 to fixGoogle 9092
  • 10 text elements with low contrast

    10 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 3 tap targets too small

    3 tap targets are too small or too close together to hit reliably with a finger.

  • 4 images without alt text

    4 images have no alt text, which hurts accessibility and image search.

  • Main landmark should not be contained in another landmark (1 element)

    Main landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Document should not have more than one main landmark (1 element)

    Document should not have more than one main landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 15 links without text

    15 visible links have no text or label, so screen readers cannot say where they go.

  • 13 form fields without a label

    13 form fields have no label, so screen readers announce an empty box and autofill guesses.

1 checks passed
  • 57 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 63 WCAG 2.2 A/AA and best-practice rules on the phone render: 57 passed and 6 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 8578
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • Title is short (21 characters)

    Your title is only 21 characters: “portier | portier USA”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • 2 H1 headlines

    There are 2 <h1> headlines (“portier USA” and “XANDER WHITE”). One clear main headline is easier for people and search engines.

  • Open Graph partly set

    Open Graph is missing og:description, so shared links fall back to guesses.

  • 183 internal links, 10 external

    The homepage links to 183 pages on portier.co and 10 external pages.

4 checks passed
  • Canonical URL set

    The canonical URL is https://portier.co/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://portier.co/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,402 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://portier.co/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

8 to fix31
  • 1 linked page is broken

    Your homepage links to https://portier.co/collections/baby-carriers-houndstooth, which answers with an error. Visitors hit a dead end and search engines drop it.

  • 1 page without a title

    https://portier.co/customer_authentication/redirect has no <title>, so Google invents the link text in results.

  • 1 linked page hidden from search

    https://portier.co/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 2 pages share a title

    https://portier.co/collections/forme and https://portier.co/collections/clothing all use the title “Forme | portier USA”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 10 pages without a meta description

    https://portier.co/customer_authentication/redirect, https://portier.co/collections/all-products, https://portier.co/collections/accessories, https://portier.co/collections/bags, https://portier.co/collections/gifting and https://portier.co/collections/new-arrivals and 4 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages share a meta description

    https://portier.co/collections/forme and https://portier.co/collections/clothing use the same meta description. A description written for each page earns more clicks.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://portier.co/collections/clothing, whose canonical is https://portier.co/collections/forme. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 1 page without an H1

    https://portier.co/customer_authentication/redirect has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 49 found) and read each the way a search engine does.

Best practices

3 to fixGoogle 7785
  • 14 small tap targets

    14 of 43 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix83
  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 355 words of copy

    The homepage carries about 355 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “JOIN NOW” and “SHOP NOW”.

  • 23 calls to action

    The homepage has 23 calls to action, for example “Join Now”, “Shop” and “Book a Carrier Fitting”.

  • 5 short forms

    5 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 22 testimonial or review blocks and 4 customer or partner logos.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 20 cookies set on arrival

    20

    Opening the homepage sets 20 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 54 other companies contacted

    Loading the homepage contacts 54 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at portier.co, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 11 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Klaviyo Email Marketing Sms · Simprosys Google Shopping Feed · Yotpo Loyalty Rewards · Gorgias Live Chat Helpdesk · Yotpo Product Reviews · Tolstoy · Hreflang Tags · Helium Customer Fields · Frontend · Orbe Geolocation · nfcube.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 44 issues on portier.co, including 17 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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