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portier.co website review
Visit site (opens in a new tab)Reviewed 12 November 202644 issues · 86 checks
This review found 44 issues worth fixing on portier.co, 16 of them high impact, across 86 checks. The most urgent: page weight: 102.5 MB in 283 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
77C- #58,817 of 104,602 reviewed websitesbeats 39%
- #37,722 of 58,595 online storesbeats 30%
- #35,889 of 53,362 Shopify storesbeats 28%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 2.4 s |
| May 30, 2026 | 2.6 s |
| Jun 6, 2026 | 2.5 s |
| Jun 13, 2026 | 2.6 s |
| Jun 20, 2026 | 2.7 s |
| Jun 27, 2026 | 2.8 s |
| Jul 4, 2026 | 2.9 s |
| Jul 11, 2026 | 2.9 s |
| Jul 18, 2026 | 2.7 s |
| Jul 25, 2026 | 2.7 s |
| Aug 1, 2026 | 2.9 s |
| Aug 8, 2026 | 2.8 s |
| Aug 15, 2026 | 3.0 s |
| Aug 22, 2026 | 2.8 s |
| Aug 29, 2026 | 2.7 s |
| Sep 5, 2026 | 2.9 s |
| Sep 12, 2026 | 2.8 s |
| Sep 19, 2026 | 2.9 s |
| Sep 26, 2026 | 3.0 s |
| Oct 3, 2026 | 2.7 s |
| Oct 10, 2026 | 2.6 s |
| Oct 17, 2026 | 2.4 s |
| Oct 24, 2026 | 2.1 s |
| Oct 31, 2026 | 1.9 s |
| Nov 7, 2026 | 1.8 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 119 ms |
| May 30, 2026 | 129 ms |
| Jun 6, 2026 | 127 ms |
| Jun 13, 2026 | 128 ms |
| Jun 20, 2026 | 129 ms |
| Jun 27, 2026 | 128 ms |
| Jul 4, 2026 | 124 ms |
| Jul 11, 2026 | 114 ms |
| Jul 18, 2026 | 111 ms |
| Jul 25, 2026 | 107 ms |
| Aug 1, 2026 | 104 ms |
| Aug 8, 2026 | 111 ms |
| Aug 15, 2026 | 118 ms |
| Aug 22, 2026 | 118 ms |
| Aug 29, 2026 | 126 ms |
| Sep 5, 2026 | 130 ms |
| Sep 12, 2026 | 137 ms |
| Sep 19, 2026 | 163 ms |
| Sep 26, 2026 | 171 ms |
| Oct 3, 2026 | 153 ms |
| Oct 10, 2026 | 137 ms |
| Oct 17, 2026 | 113 ms |
| Oct 24, 2026 | 113 ms |
| Oct 31, 2026 | 113 ms |
| Nov 7, 2026 | 129 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
hcaptcha.com adds 3.2 s
3.2 shcaptcha.com costs a phone 3.2 s of main-thread work and 4.4 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
1.3 s16 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.
Main-thread work: 11.4 s
A phone's processor spends 11.4 s on main-thread work while loading, 6.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Mobile performance score: 38
38/100Your mobile performance score is 38. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
5,155 HTML elements
The page has 5,155 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (hcaptcha.com, Google CDN and gotolstoy.com and others), adding 86.6 MB and 4.3 s of main-thread time.
Shopify adds 79 ms
79 msShopify costs a phone 79 ms of main-thread work and 79.8 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
850 ms · 923 KiB29 images could be 923 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 850 ms faster on a phone.
Reduce unused JavaScript
150 ms · 1.5 MBAbout 1.5 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.
Use efficient cache lifetimes
200 ms · 627 KiB19 files are served with short cache lifetimes, so returning visitors download them again (627 KiB).
Google CDN adds 310 ms
310 msGoogle CDN costs a phone 310 ms of main-thread work and 743 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 368 ms. During a long task the page ignores taps.
gotolstoy.com adds 202 ms
202 msgotolstoy.com costs a phone 202 ms of main-thread work and 918 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
150 ms · 119 KiBAbout 119 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Minify JavaScript
150 ms · 18 KiB18 KiB could be saved by minifying JavaScript.
Legacy JavaScript
33 KiBPolyfills for old browsers add 33 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
3 KiB3 KiB could be saved by minifying CSS.
1 checks passed
Server response: 22 ms
22 msYour server sent the HTML in 22 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Speed Index: 16.2 s
16.2 sVisually, the page fills in at 16.2 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 52.2 s
52.2 sThe page becomes fully interactive after 52.2 s. Good is under 3.8 s.
Largest Contentful Paint: 9.4 s
9.4 sYour largest element takes 9.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Total Blocking Time: 1.7 s
1.7 sScripts block taps and scrolling for 1.7 s in total while the page loads. Good is under 200 ms.
Tap response (INP) held steady for real visitors
-2%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 119 ms to 129 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
9 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.9 s
1.9 sReal visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 163 ms
163 msReal visitors wait 163 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.5 s
1.5 sReal visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 674 ms
674 msReal visitors wait 674 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 25% faster for real visitors
-25%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.4 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 1.5 s
1.5 sThe first text or image appears after 1.5 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 102.5 MB in 283 requests
102.5 MBYour homepage downloads 102.5 MB in 283 requests on a phone: media 92.0 MB (13), scripts 4.7 MB (94) and images 2.7 MB (60). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
HOMEPAGE_SPLIT_LEFT_2500X2500_1.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 29.1 g of CO₂ per visit
29.07 gBy the Sustainable Web Design model, a visit to your homepage emits about 29.07 g of CO₂e: 3487.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
10 text elements with low contrast
10 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
3 tap targets too small
3 tap targets are too small or too close together to hit reliably with a finger.
4 images without alt text
4 images have no alt text, which hurts accessibility and image search.
Main landmark should not be contained in another landmark (1 element)
Main landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.
Document should not have more than one main landmark (1 element)
Document should not have more than one main landmark: 1 element on the page fails this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
15 links without text
15 visible links have no text or label, so screen readers cannot say where they go.
13 form fields without a label
13 form fields have no label, so screen readers announce an empty box and autofill guesses.
1 checks passed
57 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 63 WCAG 2.2 A/AA and best-practice rules on the phone render: 57 passed and 6 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
Title is short (21 characters)
Your title is only 21 characters: “portier | portier USA”. Between 30 and 65 characters leaves room to say what you do and for whom.
2 H1 headlines
There are 2 <h1> headlines (“portier USA” and “XANDER WHITE”). One clear main headline is easier for people and search engines.
Open Graph partly set
Open Graph is missing og:description, so shared links fall back to guesses.
183 internal links, 10 external
The homepage links to 183 pages on portier.co and 10 external pages.
4 checks passed
Canonical URL set
The canonical URL is https://portier.co/.
Structured data in place
Structured data found: BreadcrumbList, Organization and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://portier.co/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,402 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://portier.co/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 linked page is broken
Your homepage links to https://portier.co/collections/baby-carriers-houndstooth, which answers with an error. Visitors hit a dead end and search engines drop it.
1 page without a title
https://portier.co/customer_authentication/redirect has no <title>, so Google invents the link text in results.
1 linked page hidden from search
https://portier.co/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
2 pages share a title
https://portier.co/collections/forme and https://portier.co/collections/clothing all use the title “Forme | portier USA”. Search engines can't tell which page to show for a search, so each competes with the others.
10 pages without a meta description
https://portier.co/customer_authentication/redirect, https://portier.co/collections/all-products, https://portier.co/collections/accessories, https://portier.co/collections/bags, https://portier.co/collections/gifting and https://portier.co/collections/new-arrivals and 4 others have no meta description, so Google writes the search snippet from whatever text it finds.
2 pages share a meta description
https://portier.co/collections/forme and https://portier.co/collections/clothing use the same meta description. A description written for each page earns more clicks.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example https://portier.co/collections/clothing, whose canonical is https://portier.co/collections/forme. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
1 page without an H1
https://portier.co/customer_authentication/redirect has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 49 found) and read each the way a search engine does.
Best practices
14 small tap targets
14 of 43 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 355 words of copy
The homepage carries about 355 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “JOIN NOW” and “SHOP NOW”.
23 calls to action
The homepage has 23 calls to action, for example “Join Now”, “Shop” and “Book a Carrier Fitting”.
5 short forms
5 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 22 testimonial or review blocks and 4 customer or partner logos.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
20 cookies set on arrival
20Opening the homepage sets 20 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
54 other companies contacted
Loading the homepage contacts 54 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at portier.co, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 11 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Klaviyo Email Marketing Sms · Simprosys Google Shopping Feed · Yotpo Loyalty Rewards · Gorgias Live Chat Helpdesk · Yotpo Product Reviews · Tolstoy · Hreflang Tags · Helium Customer Fields · Frontend · Orbe Geolocation · nfcube.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 44 issues on portier.co, including 17 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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