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portinfo.com.br website review
Visit site (opens in a new tab)Reviewed 31 October 202644 issues · 89 checks
This review found 44 issues worth fixing on portinfo.com.br, 17 of them high impact, across 89 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
61DClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 2.6 s |
| May 16, 2026 | 2.6 s |
| May 23, 2026 | 2.7 s |
| May 30, 2026 | 2.6 s |
| Jun 6, 2026 | 2.6 s |
| Jun 13, 2026 | 2.6 s |
| Jun 20, 2026 | 2.6 s |
| Jun 27, 2026 | 2.5 s |
| Jul 4, 2026 | 2.6 s |
| Jul 11, 2026 | 2.5 s |
| Jul 18, 2026 | 2.4 s |
| Jul 25, 2026 | 2.4 s |
| Aug 1, 2026 | 2.3 s |
| Aug 8, 2026 | 2.3 s |
| Aug 15, 2026 | 2.4 s |
| Aug 22, 2026 | 2.5 s |
| Aug 29, 2026 | 2.6 s |
| Sep 5, 2026 | 2.6 s |
| Sep 12, 2026 | 2.6 s |
| Sep 19, 2026 | 2.5 s |
| Sep 26, 2026 | 2.7 s |
| Oct 3, 2026 | 2.9 s |
| Oct 10, 2026 | 3.1 s |
| Oct 17, 2026 | 3.3 s |
| Oct 24, 2026 | 3.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 180 ms |
| May 16, 2026 | 186 ms |
| May 23, 2026 | 190 ms |
| May 30, 2026 | 184 ms |
| Jun 6, 2026 | 177 ms |
| Jun 13, 2026 | 172 ms |
| Jun 20, 2026 | 169 ms |
| Jun 27, 2026 | 169 ms |
| Jul 4, 2026 | 171 ms |
| Jul 11, 2026 | 165 ms |
| Jul 18, 2026 | 160 ms |
| Jul 25, 2026 | 161 ms |
| Aug 1, 2026 | 158 ms |
| Aug 8, 2026 | 155 ms |
| Aug 15, 2026 | 158 ms |
| Aug 22, 2026 | 157 ms |
| Aug 29, 2026 | 162 ms |
| Sep 5, 2026 | 162 ms |
| Sep 12, 2026 | 163 ms |
| Sep 19, 2026 | 165 ms |
| Sep 26, 2026 | 168 ms |
| Oct 3, 2026 | 174 ms |
| Oct 10, 2026 | 174 ms |
| Oct 17, 2026 | 172 ms |
| Oct 24, 2026 | 178 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.8 s
1.7 s
2.5 s
3.4 s
4.2 s
5.1 s
5.9 s
6.8 s
Speed
Reduce unused JavaScript
1.7 s · 481 KiBAbout 481 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.7 s faster on a phone.
Render-blocking requests
1.6 s4 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.
Mobile performance score: 31
31/100Your mobile performance score is 31. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
3,360 HTML elements
The page has 3,360 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Facebook and RD Station and others), adding 1.2 MB and 930 ms of main-thread time.
Use efficient cache lifetimes
750 ms · 291 KiB11 files are served with short cache lifetimes, so returning visitors download them again (291 KiB).
Google Tag Manager adds 583 ms
583 msGoogle Tag Manager costs a phone 583 ms of main-thread work and 836 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
330 ms · 213 KiBAbout 213 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 330 ms faster on a phone.
Main-thread work: 2.1 s
A phone's processor spends 2.1 s on main-thread work while loading, 932 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
13 long tasks on the main thread
13 long tasks block the main thread while loading, the longest for 223 ms. During a long task the page ignores taps.
Minify CSS
30 ms · 153 KiB153 KiB could be saved by minifying CSS.
Legacy JavaScript
33 KiBPolyfills for old browsers add 33 KiB JavaScript that modern phones do not need.
Improve image delivery
22 KiB3 images could be 22 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Minify JavaScript
15 KiB15 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 133 ms
133 msYour server sent the HTML in 133 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 4.5 s
4.5 sReal visitors wait 4.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.86
0.86For real visitors the layout shifts by 0.86 (75th percentile). Good is under 0.1.
Real-user FCP: 3.7 s
3.7 sReal visitors see the first content after 3.7 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 3.1 s
3.1 sReal visitors wait 3.1 s for your server to start answering (75th percentile). Good is under 800 ms.
Largest Contentful Paint: 12.3 s
12.3 sYour largest element takes 12.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Rotuladores e Fitas”.
Cumulative Layout Shift: 1
1The layout shifts by 1 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Time to Interactive: 15.2 s
15.2 sThe page becomes fully interactive after 15.2 s. Good is under 3.8 s.
Speed Index: 6.6 s
6.6 sVisually, the page fills in at 6.6 s (Speed Index). Good is under 3.4 s.
Real-user INP: 212 ms
212 msReal visitors wait 212 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Largest content (LCP) got 24% slower for real visitors
+24%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.6 s to 3.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
48 images without width and height
48 images have no width and height attributes, so the layout jumps as each one loads.
Total Blocking Time: 516 ms
516 msScripts block taps and scrolling for 516 ms in total while the page loads. Good is under 200 ms.
Tap response (INP) held steady for real visitors
-4%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 180 ms to 178 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
1 checks passed
First Contentful Paint: 1.0 s
1.0 sThe first text or image appears after 1.0 s, inside the 1.8 s “good” threshold.
Images and page weight
Page weight: 2.7 MB in 150 requests
2.7 MBYour homepage downloads 2.7 MB in 150 requests on a phone: scripts 1.3 MB (43), images 611 KiB (77) and fonts 432 KiB (7). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
788 is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
2 images below the first screen load straight away
2 images further down the page (56 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 0.8 g of CO₂ per visit
0.76 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.76 g of CO₂e: 91.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
3 text elements with low contrast
3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (152 elements)
All page content should be contained by landmarks: 152 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
50 form fields without a label
50 form fields have no label, so screen readers announce an empty box and autofill guesses.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
2 checks passed
Every image has alt text
All 191 images in the HTML carry an alt attribute.
43 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 7 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
45 links crawlers can't follow
45 links have no real href, so search engines can't follow them.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
474 internal links, 11 external
The homepage links to 474 pages on portinfo.com.br and 11 external pages.
5 checks passed
Meta description: 150 characters
Your meta description is 150 characters: “Distribuidora oficial de artigos de papelaria, informática, escritório e mais desde 1993. Produtos de qualidade, compra…”.
Title: 64 characters
Your title is a healthy 64 characters: “PORT Informática - Escritório, Papelaria e Utilidades Domesticas”.
Canonical URL set
The canonical URL is https://www.portinfo.com.br/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.portinfo.com.br/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://www.portinfo.com.br/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,982 words), so crawlers that don't run JavaScript still read it.
Other pages
2 pages share a title
/ and https://www.portinfo.com.br/cliente/recuperar-senha all use the title “PORT Informática - Escritório, Papelaria e Utilidades Domesticas”. Search engines can't tell which page to show for a search, so each competes with the others.
1 page without a meta description
https://www.portinfo.com.br/cliente/recuperar-senha has no meta description, so Google writes the search snippet from whatever text it finds.
1 page without an H1
https://www.portinfo.com.br/cliente/recuperar-senha has no <h1> headline, so visitors and search engines get no clear main topic.
1 page with very little text
https://www.portinfo.com.br/cliente/recuperar-senha has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 197 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 1 page that loaded have a <title>.
Best practices
7 distorted images
7 images are displayed at the wrong aspect ratio, so they look stretched or squashed.
3 low-resolution images
3 images are served at too low a resolution for sharp phone screens.
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
71 of 78 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,296 words of copy
The homepage carries about 1,296 words of visible text.
4 checks passed
4 short forms
4 short forms (4 fields at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 2 customer or partner logos and 1 trust badge.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics and Cloudflare Web Analytics.
Direct contact links
Visitors can reach you directly: 2 phone links and 0 email links.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
13 cookies set on arrival
13Opening the homepage sets 13 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
17 other companies contacted
Loading the homepage contacts 17 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at portinfo.com.br, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- jQuery
- Analytics
- Google Analytics | Google Tag Manager
- Hosting
- Cloudflare
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 44 issues on portinfo.com.br, including 22 speed issues, 4 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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