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pottymints.com website review

Visit site (opens in a new tab)Reviewed 9 November 202628 issues · 77 checks

This review found 28 issues worth fixing on pottymints.com, 10 of them high impact, across 77 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.6 s1.4 sMay 23Sep 191.5 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20262.0 s
May 30, 20262.2 s
Jun 6, 20262.1 s
Jun 13, 20262.2 s
Jun 20, 20262.0 s
Jun 27, 20262.4 s
Sep 19, 20261.5 s

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of pottymints.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. pottymints.com at 1.2 s1.2 s
  2. pottymints.com at 2.5 s2.5 s
  3. pottymints.com at 3.7 s3.7 s
  4. pottymints.com at 5.0 s5.0 s
  5. pottymints.com at 6.2 s6.2 s
  6. pottymints.com at 7.5 s7.5 s
  7. pottymints.com at 8.7 s8.7 s
  8. pottymints.com at 10.0 s10.0 s

Speed

10 to fix63
  • Render-blocking requests

    9.6 s

    12 files block the first paint until they finish downloading. Deferring or inlining them could save about 9.6 s.

  • Improve image delivery

    2.2 s · 330 KiB

    9 images could be 330 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.2 s faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (cloudfront.net, Hotjar and Klaviyo and others), adding 4.8 MB and 706 ms of main-thread time.

  • Mobile performance score: 63

    63/100

    Your mobile performance score is 63. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    750 KiB

    About 750 KiB of JavaScript is downloaded but never used on this page.

  • Reduce unused CSS

    600 ms · 125 KiB

    About 125 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • Shopify adds 65 ms

    65 ms

    Shopify costs a phone 65 ms of main-thread work and 3.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • cloudfront.net adds 215 ms

    215 ms

    cloudfront.net costs a phone 215 ms of main-thread work and 712 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.0 s

    A phone's processor spends 2.0 s on main-thread work while loading, 984 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Klaviyo adds 107 ms

    107 ms

    Klaviyo costs a phone 107 ms of main-thread work and 343 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Minify CSS

    150 ms · 10 KiB

    10 KiB could be saved by minifying CSS.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • 7 long tasks on the main thread

    7 long tasks block the main thread while loading, the longest for 79 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    52 KiB

    12 files are served with short cache lifetimes, so returning visitors download them again (52 KiB).

  • Legacy JavaScript

    36 KiB

    Polyfills for old browsers add 36 KiB JavaScript that modern phones do not need.

  • Minify JavaScript

    15 KiB

    15 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 4 ms

    4 ms

    Your server sent the HTML in 4 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix66
  • Speed Index: 14.9 s

    14.9 s

    Visually, the page fills in at 14.9 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 20.2 s

    20.2 s

    The page becomes fully interactive after 20.2 s. Good is under 3.8 s.

  • Largest Contentful Paint: 5.9 s

    5.9 s

    Your largest element takes 5.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image. Most of its time is resource load delay (4.4 s).

  • 27 images without width and height

    27 images have no width and height attributes, so the layout jumps as each one loads.

  • First Contentful Paint: 2.1 s

    2.1 s

    The first text or image appears after 2.1 s on a phone. Good is under 1.8 s.

  • Cumulative Layout Shift: 0.118

    0.118

    The layout shifts by 0.118 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Largest content (LCP) held steady for real visitors

    -8%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.0 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 checks passed
  • Total Blocking Time: 78 ms

    78 ms

    Scripts block the page for only 78 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix70
  • Page weight: 9.6 MB in 321 requests

    9.6 MB

    Your homepage downloads 9.6 MB in 321 requests on a phone: media 5.4 MB (1), scripts 1.7 MB (96) and other files 923 KiB (139). Under 2 MB keeps phones on slow connections fast.

  • 1 image below the first screen load straight away

    1 image further down the page (52 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 2.7 g of CO₂ per visit

    2.73 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.73 g of CO₂e: 327.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 8492
  • 5 buttons without a name

    5 buttons have no accessible name, so screen readers announce just “button”.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 2 images without alt text

    2 images have no alt text, which hurts accessibility and image search.

  • ARIA role should be appropriate for the element (4 elements)

    ARIA role should be appropriate for the element: 4 elements on the page fail this check, rated minor by axe-core.

  • Elements marked as presentational should be consistently ignored (4 elements)

    Elements marked as presentational should be consistently ignored: 4 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 6 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9295
  • Meta description is long (164 characters)

    Your meta description is 164 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 42 internal links, 3 external

    The homepage links to 42 pages on pottymints.com and 3 external pages.

7 checks passed
  • One H1 headline

    Your main headline reads: “A fresh chapter awaits.”.

  • Title: 57 characters

    Your title is a healthy 57 characters: “POTTYMINTS: Luxury Air Freshener Tablets for the bathroom”.

  • Canonical URL set

    The canonical URL is https://www.pottymints.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.pottymints.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://www.pottymints.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (475 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 6 pages without a meta description

    https://www.pottymints.com/pages/shop, https://www.pottymints.com/collections/accessories, https://www.pottymints.com/collections/sets-bundles, https://www.pottymints.com/pages/how-to-use, https://www.pottymints.com/pages/contact-1 and https://www.pottymints.com/collections/all have no meta description, so Google writes the search snippet from whatever text it finds.

  • 4 pages without an H1

    https://www.pottymints.com/pages/shop, https://www.pottymints.com/pages/how-to-use, https://www.pottymints.com/pages/faq and https://www.pottymints.com/pages/contact-1 have no <h1> headline, so visitors and search engines get no clear main topic.

  • 3 pages with very little text

    https://www.pottymints.com/collections/arancia, https://www.pottymints.com/collections/la-fleur and https://www.pottymints.com/collections/gift-bundles have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 21 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    12 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 12 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9293
  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • 2 low-resolution images

    2 images are served at too low a resolution for sharp phone screens.

2 checks passed
  • Tap targets are thumb-sized

    23 of 25 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix83
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 285 words of copy

    The homepage carries about 285 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP”.

  • 4 calls to action

    The homepage has 4 calls to action, for example “SHOP”, “GET IN TOUCH” and “Contact Us”.

  • 1 short form

    A short form (0 fields at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and Hotjar.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 2 email links.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 21 cookies set on arrival

    21

    Opening the homepage sets 21 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 39 other companies contacted

    Loading the homepage contacts 39 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at pottymints.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 6 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Bogo Bundle Quantity Breaks · Klaviyo Email Marketing Sms · Zipify Oneclickupsell · stamped.io · rechargecdn.com · sealsubscriptions.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

  • The footer still says © 2023.

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager | Hotjar
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 28 issues on pottymints.com, including 16 speed issues, 1 SEO issue and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ranked channels, outreach sequences and content angles
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