poundvapes.com website review

About 732 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.4 s faster on a phone.

Your mobile performance score is 46. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

The page has 3,814 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

43 images could be 1.6 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 550 ms faster on a phone.

8 third-party services load with your homepage (Bigcommerce, Google Tag Manager and space48apps.com and others), adding 5.0 MB and 1.1 s of main-thread time.

About 79 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.

Bigcommerce costs a phone 283 ms of main-thread work and 3.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

6 files block the first paint until they finish downloading. Deferring or inlining them could save about 550 ms.

16 files are served with short cache lifetimes, so returning visitors download them again (270 KiB).

A phone's processor spends 3.9 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Google Tag Manager costs a phone 181 ms of main-thread work and 310 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

LoyaltyLion costs a phone 102 ms of main-thread work and 364 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

LiveChat costs a phone 100 ms of main-thread work and 367 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

11 long tasks block the main thread while loading, the longest for 175 ms. During a long task the page ignores taps.

Polyfills for old browsers add 26 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

5 KiB could be saved by minifying JavaScript.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

For real visitors the layout shifts by 0.39 (75th percentile). Good is under 0.1.

Your largest element takes 20.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Earn Double Points”.

The page becomes fully interactive after 23.4 s. Good is under 3.8 s.

Visually, the page fills in at 7.1 s (Speed Index). Good is under 3.4 s.

The layout shifts by 0.259 while loading, so content jumps under the reader's thumb. Good is under 0.1.

Real visitors wait 2.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

Scripts block taps and scrolling for 354 ms in total while the page loads. Good is under 200 ms.

20 images have no width and height attributes, so the layout jumps as each one loads.

The first text or image appears after 1.9 s on a phone. Good is under 1.8 s.

Your homepage downloads 5.2 MB in 202 requests on a phone: images 3.0 MB (75), scripts 1.8 MB (100) and fonts 108 KiB (4). Under 2 MB keeps phones on slow connections fast.

37 images further down the page (1.3 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 1.47 g of CO₂e: 176.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

8 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

3 tap targets are too small or too close together to hit reliably with a finger.

All page content should be contained by landmarks: 41 elements on the page fail this check, rated moderate by axe-core.

26 visible links have no text or label, so screen readers cannot say where they go.

Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

Elements with visible text labels do not have matching accessible names. (2 elements).

There is no <h1>, so neither visitors nor Google get a clear main headline.

Your title is 68 characters, so Google will cut it off around 60: “Vape Shop Online UK | Cheap Vape juice, Vape Kits & Nicotine Pouches”.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

Your meta description is 230 characters; Google truncates after about 160, so the end of your pitch is cut.

No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

1 link has no real href, so search engines can't follow it.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

No twitter:card tag. X falls back to Open Graph, which is incomplete here.

The homepage links to 602 pages on poundvapes.com and 1 external page.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no https://www.vapeshop.co.uk/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

Your homepage links to 3 pages by a URL that isn't their canonical one, for example https://www.vapeshop.co.uk/vape-pods-coils/lost-mary-pods, whose canonical is https://www.vapeshop.co.uk/vape-pods-coils/lost-mary. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

We fetched 15 pages linked from your homepage (of 195 found) and read each the way a search engine does.

1 image failed to load on a phone, for example https://www.vapeshop.co.uk/cdn/shop/files/Mobile_Banner_2.png.

36 of 145 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

4 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

There is no form on the homepage, so every lead has to click through to another page first.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 1,872 words of visible text.

Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager and Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 17 cookies, 5 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 25 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.