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qualitymarine.com website review

Visit site (opens in a new tab)Reviewed 21 October 202645 issues · 110 checks

This review found 45 issues worth fixing on qualitymarine.com, 12 of them high impact, across 110 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.2 s1.8 sMay 2Oct 172.1 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20262.0 s
May 9, 20261.9 s
May 16, 20261.9 s
May 23, 20261.8 s
May 30, 20261.8 s
Jun 6, 20261.8 s
Jun 13, 20261.8 s
Jun 20, 20261.9 s
Jun 27, 20262.0 s
Jul 4, 20262.0 s
Jul 11, 20262.0 s
Jul 18, 20261.9 s
Jul 25, 20261.9 s
Aug 1, 20262.0 s
Aug 8, 20262.0 s
Aug 15, 20262.1 s
Aug 22, 20262.1 s
Aug 29, 20262.1 s
Sep 5, 20262.0 s
Sep 12, 20262.0 s
Sep 19, 20262.0 s
Sep 26, 20262.0 s
Oct 3, 20262.0 s
Oct 10, 20262.1 s
Oct 17, 20262.1 s
Real-visitor tap response (INP)75th percentile, phones
88 ms61 msMay 2Oct 1785 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 202668 ms
May 9, 202666 ms
May 16, 202666 ms
May 23, 202664 ms
May 30, 202665 ms
Jun 6, 202670 ms
Jun 13, 202670 ms
Jun 20, 202672 ms
Jun 27, 202677 ms
Jul 4, 202672 ms
Jul 11, 202671 ms
Jul 18, 202670 ms
Jul 25, 202669 ms
Aug 1, 202669 ms
Aug 8, 202669 ms
Aug 15, 202670 ms
Aug 22, 202671 ms
Aug 29, 202671 ms
Sep 5, 202671 ms
Sep 12, 202671 ms
Sep 19, 202671 ms
Sep 26, 202676 ms
Oct 3, 202678 ms
Oct 10, 202679 ms
Oct 17, 202685 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of qualitymarine.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. qualitymarine.com at 0.4 s0.4 s
  2. qualitymarine.com at 0.8 s0.8 s
  3. qualitymarine.com at 1.1 s1.1 s
  4. qualitymarine.com at 1.5 s1.5 s
  5. qualitymarine.com at 1.9 s1.9 s
  6. qualitymarine.com at 2.3 s2.3 s
  7. qualitymarine.com at 2.6 s2.6 s
  8. qualitymarine.com at 3.0 s3.0 s

qualitymarine.com does not allow embedding, so this is Google's rendering of the page.

Speed

12 to fix30
  • Use efficient cache lifetimes

    2.5 s · 1,011 KiB

    15 files are served with short cache lifetimes, so returning visitors download them again (1,011 KiB).

  • Render-blocking requests

    1.6 s

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.

  • Mobile performance score: 30

    30/100

    Your mobile performance score is 30 (desktop: 65). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Bigcommerce, cloudfront.net and Google Tag Manager and others), adding 2.4 MB and 1.9 s of main-thread time.

  • Minify JavaScript

    750 ms · 138 KiB

    138 KiB could be saved by minifying JavaScript.

  • Improve image delivery

    795 KiB

    2 images could be 795 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Bigcommerce adds 499 ms

    499 ms

    Bigcommerce costs a phone 499 ms of main-thread work and 1.8 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused JavaScript

    300 ms · 292 KiB

    About 292 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • cloudfront.net adds 457 ms

    457 ms

    cloudfront.net costs a phone 457 ms of main-thread work and 206 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 444 ms

    444 ms

    Google Tag Manager costs a phone 444 ms of main-thread work and 278 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 3.9 s

    A phone's processor spends 3.9 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 18 long tasks on the main thread

    18 long tasks block the main thread while loading, the longest for 315 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    150 ms · 48 KiB

    About 48 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Legacy JavaScript

    29 KiB

    Polyfills for old browsers add 29 KiB JavaScript that modern phones do not need.

  • Phones get a much slower page than desktops

    Desktop scores 65 but mobile only 30. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    2 KiB

    2 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 6 ms

    6 ms

    Your server sent the HTML in 6 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • Cumulative Layout Shift: 0.52

    0.52

    The layout shifts by 0.52 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Time to Interactive: 12.3 s

    12.3 s

    The page becomes fully interactive after 12.3 s. Good is under 3.8 s.

  • Largest Contentful Paint: 5.3 s

    5.3 s

    Your largest element takes 5.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “ADVANCEMENTS IN AQUACULTURE Our commitment to sustainabilit…”.

  • Total Blocking Time: 959 ms

    959 ms

    Scripts block taps and scrolling for 959 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) got 22% slower for real visitors

    +22%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 68 ms to 85 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 2.7 s

    2.7 s

    The first text or image appears after 2.7 s on a phone. Good is under 1.8 s.

  • Speed Index: 4.9 s

    4.9 s

    Visually, the page fills in at 4.9 s (Speed Index). Good is under 3.4 s.

  • Largest content (LCP) held steady for real visitors

    +7%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.0 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 78 ms

    78 ms

    Real visitors wait 78 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 375 ms

    375 ms

    Real visitors wait 375 ms for your server to start answering (75th percentile). Good is under 800 ms.

Images and page weight

1 to fix85
  • Page weight: 2.6 MB in 55 requests

    2.6 MB

    Your homepage downloads 2.6 MB in 55 requests on a phone: images 1.6 MB (10), scripts 825 KiB (29) and other files 102 KiB (10). Under 2 MB keeps phones on slow connections fast.

  • About 0.7 g of CO₂ per visit

    0.73 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.73 g of CO₂e: 88.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

8 to fixGoogle 8190
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • Elements must only use permitted ARIA attributes (5 elements)

    Elements must only use permitted ARIA attributes: 5 elements on the page fail this check, rated serious by axe-core.

  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 5 links without text

    5 visible links have no text or label, so screen readers cannot say where they go.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings should not be empty (4 elements)

    Headings should not be empty: 4 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 1 image in the HTML carry an alt attribute.

  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 7 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

7 to fixGoogle 8374
  • Title is short (14 characters)

    Your title is only 14 characters: “Quality Marine”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No XML sitemap

    No XML sitemap at https://www.qualitymarine.com/sitemap.xml, so Google discovers your pages only by following links.

  • 3 links with vague text

    3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 2 links crawlers can't follow

    2 links have no real href, so search engines can't follow them.

  • One H1 headline

    Your <h1> is empty.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 327 internal links, 12 external

    The homepage links to 327 pages on qualitymarine.com and 12 external pages.

3 checks passed
  • Meta description: 119 characters

    Your meta description is 119 characters: “Quality Marine is the pioneer and leader of the trade—best collectors, holding facilities, animal care, and marinelife.”.

  • Canonical URL set

    The canonical URL is https://www.qualitymarine.com/.

  • robots.txt in place

    robots.txt is in place.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (978 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 15 pages without a meta description

    /quality-marine, /aquatropic, /nutramar, /ecoscape, /quality-marine/fish and /quality-marine/fish/angels and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 4 pages without an H1

    /quality-marine, /aquatropic, /nutramar and /ecoscape have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 159 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10093
  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://d1zxl9q5chetsu.cloudfront.net/df1b2f31-fbf9-478e-8f4b-9a0c87f7d241/assets/ui.css' …”.

2 checks passed
  • Tap targets are thumb-sized

    135 of 141 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix93
  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • Short HSTS lifetime

    HSTS is set, but max-age is 0 days; one year is the recommended minimum.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (qualitymarine.com).

  • Valid certificate (85 days left)

    The certificate from Google Trust Services · WE1 verifies for qualitymarine.com and is valid for another 85 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • http:// redirects to https

    http://qualitymarine.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 51 links work

    All 51 links checked from your homepage (40 internal, 11 external) answered without errors.

Domain and trust

  • No CAA record

    qualitymarine.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    qualitymarine.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 29 years old

    29 years

    qualitymarine.com was registered in Apr 1997 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Apr 2028

    qualitymarine.com is registered until Apr 2028.

Content and conversion

3 to fix72
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 879 words of copy

    The homepage carries about 879 words of visible text.

6 checks passed
  • 4 calls to action

    The homepage has 4 calls to action, for example “learn more”, “Learn More” and “Join list”.

  • 3 short forms

    3 short forms (2 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Email authentication

1 to fix85
  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 85/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf-us.ppe-hosted.com include:spf.mxguardian.net include:_spf.bigcommerce.com include:amazonses.com ip4…”.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager, Hotjar and Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 17 cookies set on arrival

    17

    Opening the homepage sets 17 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 17 other companies contacted

    Loading the homepage contacts 17 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Framework
jQuery
E-commerce
BigCommerce
Analytics
Google Analytics | Google Tag Manager
Hosting
Black Lotus;AWS Global Accelerator;Amazon

Upkeep, stack, hiring and company data from programmable.info

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