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power2cycle.co.uk website review
Visit site (opens in a new tab)Reviewed 8 November 202646 issues · 93 checks
This review found 46 issues worth fixing on power2cycle.co.uk, 14 of them high impact, across 93 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
80B- #42,556 of 107,323 reviewed websitesbeats 55%
- #28,188 of 60,644 online storesbeats 47%
- #27,130 of 55,328 Shopify storesbeats 44%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.5 s |
| May 23, 2026 | 1.4 s |
| May 30, 2026 | 1.4 s |
| Jun 6, 2026 | 1.4 s |
| Jun 13, 2026 | 1.4 s |
| Jun 20, 2026 | 1.4 s |
| Jun 27, 2026 | 1.4 s |
| Jul 4, 2026 | 1.4 s |
| Jul 11, 2026 | 1.4 s |
| Jul 18, 2026 | 1.4 s |
| Jul 25, 2026 | 1.4 s |
| Aug 1, 2026 | 1.4 s |
| Aug 8, 2026 | 1.4 s |
| Aug 15, 2026 | 1.4 s |
| Aug 22, 2026 | 1.3 s |
| Aug 29, 2026 | 1.3 s |
| Sep 5, 2026 | 1.3 s |
| Sep 12, 2026 | 1.3 s |
| Sep 19, 2026 | 1.3 s |
| Sep 26, 2026 | 1.4 s |
| Oct 3, 2026 | 1.4 s |
| Oct 10, 2026 | 1.4 s |
| Oct 17, 2026 | 1.4 s |
| Oct 24, 2026 | 1.4 s |
| Oct 31, 2026 | 1.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 194 ms |
| May 23, 2026 | 193 ms |
| May 30, 2026 | 194 ms |
| Jun 6, 2026 | 200 ms |
| Jun 13, 2026 | 199 ms |
| Jun 20, 2026 | 196 ms |
| Jun 27, 2026 | 195 ms |
| Jul 4, 2026 | 190 ms |
| Jul 11, 2026 | 191 ms |
| Jul 18, 2026 | 199 ms |
| Jul 25, 2026 | 204 ms |
| Aug 1, 2026 | 213 ms |
| Aug 8, 2026 | 210 ms |
| Aug 15, 2026 | 212 ms |
| Aug 22, 2026 | 213 ms |
| Aug 29, 2026 | 212 ms |
| Sep 5, 2026 | 219 ms |
| Sep 12, 2026 | 221 ms |
| Sep 19, 2026 | 221 ms |
| Sep 26, 2026 | 228 ms |
| Oct 3, 2026 | 227 ms |
| Oct 10, 2026 | 223 ms |
| Oct 17, 2026 | 225 ms |
| Oct 24, 2026 | 220 ms |
| Oct 31, 2026 | 219 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.0 s
1.9 s
2.9 s
3.8 s
4.8 s
5.8 s
6.7 s
7.7 s
Speed
Reduce unused JavaScript
5.3 s · 1.2 MBAbout 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.3 s faster on a phone.
Improve image delivery
1.2 s · 1.8 MB36 images could be 1.8 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.2 s faster on a phone.
Render-blocking requests
1.5 s4 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.5 s.
Mobile performance score: 46
46/100Your mobile performance score is 46. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
3,050 HTML elements
The page has 3,050 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Facebook and Hubspot and others), adding 4.3 MB and 1.7 s of main-thread time.
Use efficient cache lifetimes
800 ms · 527 KiB38 files are served with short cache lifetimes, so returning visitors download them again (527 KiB).
Google Tag Manager adds 987 ms
987 msGoogle Tag Manager costs a phone 987 ms of main-thread work and 1.6 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 3.9 s
A phone's processor spends 3.9 s on main-thread work while loading, 2.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Reduce unused CSS
300 ms · 54 KiBAbout 54 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Facebook adds 241 ms
241 msFacebook costs a phone 241 ms of main-thread work and 293 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 70 ms
70 msShopify costs a phone 70 ms of main-thread work and 639 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
zegsuapps.com adds 41 ms
41 mszegsuapps.com costs a phone 41 ms of main-thread work and 875 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Stamped.io adds 72 ms
72 msStamped.io costs a phone 72 ms of main-thread work and 478 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
16 long tasks on the main thread
16 long tasks block the main thread while loading, the longest for 144 ms. During a long task the page ignores taps.
Legacy JavaScript
50 ms · 26 KiBPolyfills for old browsers add 26 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 50 ms faster on a phone.
Duplicated JavaScript
11 KiB11 KiB JavaScript is shipped twice across bundles.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 40 ms
40 msYour server sent the HTML in 40 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 28.3 s
28.3 sYour largest element takes 28.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 36.4 s
36.4 sThe page becomes fully interactive after 36.4 s. Good is under 3.8 s.
Speed Index: 12.7 s
12.7 sVisually, the page fills in at 12.7 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 3.0 s
3.0 sThe first text or image appears after 3.0 s on a phone. Good is under 1.8 s.
Total Blocking Time: 566 ms
566 msScripts block taps and scrolling for 566 ms in total while the page loads. Good is under 200 ms.
44 images without width and height
44 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 13% slower for real visitors
+13%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 194 ms to 219 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-4%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.4 s
1.4 sReal visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 153 ms
153 msReal visitors wait 153 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.0 s
1.0 sReal visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 349 ms
349 msReal visitors wait 349 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 8.0 MB in 344 requests
8.0 MBYour homepage downloads 8.0 MB in 344 requests on a phone: scripts 3.3 MB (91), images 2.7 MB (53) and other files 1.5 MB (178). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
6307_MountainCross6.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
4 images in older formats
4 images (520 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
1 image far larger than shown
260 KiB1 image is downloaded at several times the size a phone draws it, for example 336291_7550516494517.png at 700 px wide, shown at 50 px. Resized copies would save about 260 KiB.
About 2.3 g of CO₂ per visit
2.27 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.27 g of CO₂e: 271.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Invalid ARIA attributes
1 element use ARIA attributes their role does not allow, which confuses screen readers.
10 text elements with low contrast
10 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
2 tap targets too small
2 tap targets are too small or too close together to hit reliably with a finger.
2 images without alt text
2 images have no alt text, which hurts accessibility and image search.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
Elements with role="dialog" or role="alertdialog" do not have accessible names.
Elements with role="dialog" or role="alertdialog" do not have accessible names. (1 element).
Alternative text of images should not be repeated as text (1 element)
Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (2 elements).
1 checks passed
50 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 6 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (70 characters)
Your title is 70 characters, so Google will cut it off around 60: “Power2Cycle | Lings E-bicycles - dealers for Husqvarna & GasGas ebikes”.
3 H1 headlines
There are 3 <h1> headlines (“power2cycle.co.uk”, “CYCLE SCHEME” and “E-BICYCLE FAQs”). One clear main headline is easier for people and search engines.
25 links crawlers can't follow
25 links have no real href, so search engines can't follow them.
Meta description is long (316 characters)
Your meta description is 316 characters; Google truncates after about 160, so the end of your pitch is cut.
2 links with vague text
2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
116 internal links, 13 external
The homepage links to 116 pages on power2cycle.co.uk and 13 external pages.
5 checks passed
Canonical URL set
The canonical URL is https://power2cycle.co.uk/.
Structured data in place
Structured data found: BreadcrumbList, Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://power2cycle.co.uk/sitemap.xml.
AI search readiness
No llms.txt
There is no https://power2cycle.co.uk/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,493 words), so crawlers that don't run JavaScript still read it.
Other pages
3 pages share a title
https://power2cycle.co.uk/collections/electric-bikes/Enduro, https://power2cycle.co.uk/collections/electric-bikes/All-Mountain and https://power2cycle.co.uk/collections/electric-bikes/Urban all use the title “Electric Bikes & E-MTBs for Sale | Finance & Cycle to Work | Power2Cy…”. Search engines can't tell which page to show for a search, so each competes with the others.
1 page without a meta description
https://power2cycle.co.uk/collections/bicycles has no meta description, so Google writes the search snippet from whatever text it finds.
3 pages share a meta description
https://power2cycle.co.uk/collections/electric-bikes/Enduro, https://power2cycle.co.uk/collections/electric-bikes/All-Mountain and https://power2cycle.co.uk/collections/electric-bikes/Urban use the same meta description. A description written for each page earns more clicks.
3 links to non-canonical URLs
Your homepage links to 3 pages by a URL that isn't their canonical one, for example https://power2cycle.co.uk/collections/electric-bikes/Enduro, whose canonical is https://power2cycle.co.uk/collections/electric-bikes/enduro. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
2 pages slow to respond
https://power2cycle.co.uk/collections/accessories and https://power2cycle.co.uk/collections/apparel took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 52 found) and read each the way a search engine does.
4 checks passed
Linked pages load
8 pages of 15 loaded without an error (the rest turned automated requests away).
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 8 pages that loaded have a <title>.
Best practices
22 small tap targets
22 of 44 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “gtag is not defined”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 2,257 words of copy
The homepage carries about 2,257 words of visible text.
5 checks passed
12 calls to action
The homepage has 12 calls to action, for example “Contact Us”, “Contact Form” and “Shop our products”.
5 short forms
5 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 13 testimonial or review blocks and 1 trust badge.
Analytics in place
Analytics detected: Google Tag Manager.
Direct contact links
Visitors can reach you directly: 3 phone links and 3 email links.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
23 cookies set on arrival
23Opening the homepage sets 23 cookies, 8 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
41 other companies contacted
Loading the homepage contacts 41 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at power2cycle.co.uk, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 6 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Smart Filter Search · Smart Product Filters · Avada Faqs · Reputon Google Reviews Widget · hubapi.com · amazonaws.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Google Tag Manager
- Hosting
- Shopify
Hiring
- Hiring
- 3 open roles
- Job board
- careers page
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 46 issues on power2cycle.co.uk, including 20 speed issues, 5 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.