powerbylachlan.com website review

38 images could be 5.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 13.3 s faster on a phone.

A phone's processor spends 8.6 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 4,713 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Your mobile performance score is 51. Pages that score under 90 lose visitors before the first paint.

3 files block the first paint until they finish downloading. Deferring or inlining them could save about 950 ms.

7 third-party services load with your homepage (Shopify, Klaviyo and Facebook and others), adding 1.9 MB and 431 ms of main-thread time.

About 317 KiB of JavaScript is downloaded but never used on this page.

Shopify costs a phone 137 ms of main-thread work and 1.6 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

16 long tasks block the main thread while loading, the longest for 275 ms. During a long task the page ignores taps.

About 57 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

8 files are served with short cache lifetimes, so returning visitors download them again (126 KiB).

Polyfills for old browsers add 31 KiB JavaScript that modern phones do not need.

7 KiB could be saved by minifying JavaScript.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 21.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 22.9 s. Good is under 3.8 s.

Visually, the page fills in at 8.6 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 600 ms in total while the page loads. Good is under 200 ms.

Real visitors wait 2.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

1 image have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 146 ms to 158 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 9.5 MB in 487 requests on a phone: images 7.5 MB (298), scripts 886 KiB (82) and other files 764 KiB (94). Under 2 MB keeps phones on slow connections fast.

1 image is downloaded at several times the size a phone draws it, for example pwr_supply-2026_pwr_tracksuit-img-shopify_0003_20260923-pwr_ at 349 px wide, shown at 66 px. Resized copies would save about 38 KiB.

By the Sustainable Web Design model, a visit to your homepage emits about 2.69 g of CO₂e: 322.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Scrollable region must have keyboard access: 13 elements on the page fail this check, rated serious by axe-core.

1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.

1 tap target is too small or too close together to hit reliably with a finger.

21 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

Contentinfo landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

25 visible links have no text or label, so screen readers cannot say where they go.

Headings skip levels (h3 → h5), which makes the page harder to scan with a screen reader.

There is no <h1>, so neither visitors nor Google get a clear main headline.

Your title is only 10 characters: “PWR Supply”. Between 30 and 65 characters leaves room to say what you do and for whom.

Your meta description is only 44 characters: “Where Creators and Competitors come to play.”. 70 to 160 characters is enough to sell the click.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

The homepage links to 132 pages on powerbylachlan.com and 7 external pages.

https://pwr.supply/pages/newsletter, https://pwr.supply/blogs/discover, https://pwr.supply/collections/active, https://pwr.supply/pages/about, https://pwr.supply/pages/plus and https://pwr.supply/pages/support and 8 others use the same meta description. A description written for each page earns more clicks.

https://pwr.supply/pages/newsletter, https://pwr.supply/blogs/discover, https://pwr.supply/collections/active, https://pwr.supply/pages/about, https://pwr.supply/pages/plus and https://pwr.supply/pages/support and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 51 found) and read each the way a search engine does.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage carries about 305 words of visible text.

Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager, Klaviyo, Meta Pixel and TikTok Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 17 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 17 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.