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prana.com.py website review

Visit site (opens in a new tab)Reviewed 22 October 202626 issues · 73 checks

This review found 26 issues worth fixing on prana.com.py, 11 of them high impact, across 73 checks. The most urgent: page weight: 26.4 MB in 26 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of prana.com.py (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. prana.com.py at 0.9 s0.9 s
  2. prana.com.py at 1.8 s1.8 s
  3. prana.com.py at 2.7 s2.7 s
  4. prana.com.py at 3.7 s3.7 s
  5. prana.com.py at 4.6 s4.6 s
  6. prana.com.py at 5.5 s5.5 s
  7. prana.com.py at 6.4 s6.4 s
  8. prana.com.py at 7.3 s7.3 s

Speed

5 to fix68
  • Improve image delivery

    1.5 s · 667 KiB

    6 images could be 667 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.5 s faster on a phone.

  • Render-blocking requests

    1.9 s

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.9 s.

  • Mobile performance score: 68

    68/100

    Your mobile performance score is 68 (desktop: 88). Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    760 ms · 151 KiB

    About 151 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 760 ms faster on a phone.

  • Google Tag Manager adds 183 ms

    183 ms

    Google Tag Manager costs a phone 183 ms of main-thread work and 306 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 3 third-party services on the page

    3 third-party services load with your homepage (Google Tag Manager, Google Fonts and Google Analytics), adding 388 KiB and 183 ms of main-thread time.

  • 2 long tasks on the main thread

    2 long tasks block the main thread while loading, the longest for 82 ms. During a long task the page ignores taps.

  • Minify JavaScript

    8 KiB

    8 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 0.7 s

    A phone's processor spends 0.7 s on main-thread work while loading, 170 ms of it running JavaScript. That is comfortably low.

  • Server response: 29 ms

    29 ms

    Your server sent the HTML in 29 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix66
  • Largest Contentful Paint: 10.9 s

    10.9 s

    Your largest element takes 10.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “LAS MARCAS SE CONSTRUYEN TODOS LOS DÍAS.”.

  • Time to Interactive: 11.3 s

    11.3 s

    The page becomes fully interactive after 11.3 s. Good is under 3.8 s.

  • First Contentful Paint: 2.7 s

    2.7 s

    The first text or image appears after 2.7 s on a phone. Good is under 1.8 s.

  • Speed Index: 4.1 s

    4.1 s

    Visually, the page fills in at 4.1 s (Speed Index). Good is under 3.4 s.

  • 4 images without width and height

    4 images have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

2 checks passed
  • Cumulative Layout Shift: 0.045

    0.045

    The layout barely moves while loading (CLS 0.045, good is under 0.1).

  • Total Blocking Time: 63 ms

    63 ms

    Scripts block the page for only 63 ms while loading. Good is under 200 ms.

Images and page weight

5 to fix18
  • Page weight: 26.4 MB in 26 requests

    26.4 MB

    Your homepage downloads 26.4 MB in 26 requests on a phone: media 24.0 MB (4), images 1.9 MB (8) and scripts 327 KiB (4). Under 2 MB keeps phones on slow connections fast.

  • 7 images far larger than shown

    1.3 MB

    7 images are downloaded at several times the size a phone draws them, for example a.png at 1,302 px wide, shown at 200 px. Resized copies would save about 1.3 MB.

  • 1 image over 500 KB

    a.png weighs 753 KiB. On a phone connection a single image that size takes seconds.

  • 7 images in older formats

    7 images (1.9 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 7 images below the first screen load straight away

    7 images further down the page (1.9 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 7.5 g of CO₂ per visit

    7.49 g

    By the Sustainable Web Design model, a visit to your homepage emits about 7.49 g of CO₂e: 898.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

2 to fixGoogle 9395
  • 3 tap targets too small

    3 tap targets are too small or too close together to hit reliably with a finger.

  • All page content should be contained by landmarks (32 elements)

    All page content should be contained by landmarks: 32 elements on the page fail this check, rated moderate by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (3 elements).

2 checks passed
  • Every image has alt text

    All 136 images in the HTML carry an alt attribute.

  • 27 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 30 WCAG 2.2 A/AA and best-practice rules on the phone render: 27 passed and 3 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10093
  • Title is short (27 characters)

    Your title is only 27 characters: “Prana | Everyday Creativity”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • 13 internal links, 3 external

    The homepage links to 13 pages on prana.com.py and 3 external pages.

7 checks passed
  • Meta description: 126 characters

    Your meta description is 126 characters: “Agencia de publicidad independiente en Asunción. Creatividad, estrategia y producción al servicio del día a día de las …”.

  • One H1 headline

    Your main headline reads: “Las marcas se construyen todos los días.”.

  • Canonical URL set

    The canonical URL is https://prana.com.py/.

  • Structured data in place

    Structured data found: Organization.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://prana.com.py/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://prana.com.py/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (250 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 4 pages with very little text

    https://prana.com.py/nosotros, https://prana.com.py/servicios, https://prana.com.py/clientes and https://prana.com.py/contacto have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 6 internal pages checked

    We fetched 6 pages linked from your homepage and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 6 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 6 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 6 pages that loaded have a <title>.

Best practices

2 to fixGoogle 10087
  • 3 small tap targets

    3 of 13 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

5 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Only about 232 words

    The homepage has only about 232 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

3 checks passed
  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 3 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 2 cookies set on arrival

    2

    Opening the homepage sets 2 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 5 other companies contacted

    Loading the homepage contacts 5 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at prana.com.py, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Analytics
Google Analytics | Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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