Website review, no card needed
prettyfitofficial.com website review
Visit site (opens in a new tab)Reviewed 13 November 202634 issues · 81 checks
This review found 34 issues worth fixing on prettyfitofficial.com, 10 of them high impact, across 81 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
79C- #49,558 of 109,350 reviewed websitesbeats 49%
- #32,677 of 61,859 online storesbeats 41%
- #31,350 of 56,401 Shopify storesbeats 38%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.5 s |
| May 30, 2026 | 1.4 s |
| Jun 6, 2026 | 1.3 s |
| Jun 13, 2026 | 1.3 s |
| Jun 20, 2026 | 1.3 s |
| Jun 27, 2026 | 1.3 s |
| Jul 4, 2026 | 1.3 s |
| Jul 11, 2026 | 1.3 s |
| Jul 18, 2026 | 1.3 s |
| Jul 25, 2026 | 1.3 s |
| Aug 1, 2026 | 1.3 s |
| Aug 8, 2026 | 1.3 s |
| Aug 15, 2026 | 1.3 s |
| Aug 22, 2026 | 1.4 s |
| Aug 29, 2026 | 1.4 s |
| Sep 5, 2026 | 1.4 s |
| Sep 12, 2026 | 1.4 s |
| Sep 19, 2026 | 1.3 s |
| Sep 26, 2026 | 1.3 s |
| Oct 3, 2026 | 1.3 s |
| Oct 10, 2026 | 1.2 s |
| Oct 17, 2026 | 1.3 s |
| Oct 24, 2026 | 1.3 s |
| Oct 31, 2026 | 1.2 s |
| Nov 7, 2026 | 1.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 146 ms |
| May 30, 2026 | 146 ms |
| Jun 6, 2026 | 149 ms |
| Jun 13, 2026 | 153 ms |
| Jun 20, 2026 | 154 ms |
| Jun 27, 2026 | 154 ms |
| Jul 4, 2026 | 153 ms |
| Jul 11, 2026 | 153 ms |
| Jul 18, 2026 | 154 ms |
| Jul 25, 2026 | 154 ms |
| Aug 1, 2026 | 154 ms |
| Aug 8, 2026 | 155 ms |
| Aug 15, 2026 | 155 ms |
| Aug 22, 2026 | 154 ms |
| Aug 29, 2026 | 158 ms |
| Sep 5, 2026 | 156 ms |
| Sep 12, 2026 | 157 ms |
| Sep 19, 2026 | 157 ms |
| Sep 26, 2026 | 154 ms |
| Oct 3, 2026 | 150 ms |
| Oct 10, 2026 | 146 ms |
| Oct 17, 2026 | 148 ms |
| Oct 24, 2026 | 148 ms |
| Oct 31, 2026 | 158 ms |
| Nov 7, 2026 | 162 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.7 s
1.4 s
2.1 s
2.8 s
3.6 s
4.3 s
5.0 s
5.7 s
Speed
Render-blocking requests
1.4 s19 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.
Mobile performance score: 56
56/100Your mobile performance score is 56. Pages that score under 90 lose visitors before the first paint.
Improve image delivery
350 ms · 218 KiB7 images could be 218 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 350 ms faster on a phone.
2,612 HTML elements
The page has 2,612 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Reduce unused JavaScript
150 ms · 171 KiBAbout 171 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (aitrillion.com, Shopify and Google CDN and others), adding 513 KiB and 186 ms of main-thread time.
Reduce unused CSS
150 ms · 60 KiBAbout 60 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Use efficient cache lifetimes
188 KiB19 files are served with short cache lifetimes, so returning visitors download them again (188 KiB).
Legacy JavaScript
21 KiBPolyfills for old browsers add 21 KiB JavaScript that modern phones do not need.
Minify JavaScript
13 KiB13 KiB could be saved by minifying JavaScript.
Minify CSS
9 KiB9 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Duplicated JavaScript
3 KiB3 KiB JavaScript is shipped twice across bundles.
2 checks passed
Main-thread work: 1.8 s
A phone's processor spends 1.8 s on main-thread work while loading, 559 ms of it running JavaScript. That is comfortably low.
Server response: 11 ms
11 msYour server sent the HTML in 11 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 5.3 s
5.3 sYour largest element takes 5.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Cumulative Layout Shift: 0.369
0.369The layout shifts by 0.369 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Speed Index: 7.0 s
7.0 sVisually, the page fills in at 7.0 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 5.3 s
5.3 sThe page becomes fully interactive after 5.3 s. Good is under 3.8 s.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 10% slower for real visitors
+10%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 146 ms to 162 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
9 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.5 s
1.5 sReal visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 129 ms
129 msReal visitors wait 129 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.0 s
1.0 sReal visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 416 ms
416 msReal visitors wait 416 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 16% faster for real visitors
-16%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 1.2 s
1.2 sThe first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.
Total Blocking Time: 0 ms
0 msScripts block the page for only 0 ms while loading. Good is under 200 ms.
Images and page weight
1 image over 500 KB
logo_animation_3.gif weighs 639 KiB. On a phone connection a single image that size takes seconds.
Page weight: 2.8 MB in 264 requests
2.8 MBYour homepage downloads 2.8 MB in 264 requests on a phone: images 1,021 KiB (33), other files 820 KiB (118) and scripts 748 KiB (73). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
Coral_theme_Recovered_-13_f8d36510-dcb2-4f44-b24c-9f7690f74c is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
3 images in older formats
3 images (791 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
1 image far larger than shown
415 KiB1 image is downloaded at several times the size a phone draws it, for example logo_animation_3.gif at 451 px wide, shown at 89 px. Resized copies would save about 415 KiB.
About 0.8 g of CO₂ per visit
0.80 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.80 g of CO₂e: 96.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
3 text elements with low contrast
3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
2 tap targets too small
2 tap targets are too small or too close together to hit reliably with a finger.
ARIA commands must have an accessible name (1 element)
ARIA commands must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (2 elements)
All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.
25 links without text
25 visible links have no text or label, so screen readers cannot say where they go.
Elements use prohibited ARIA attributes
Elements use prohibited ARIA attributes (1 element).
Users should be able to zoom and scale the text up to 500% (1 element)
Users should be able to zoom and scale the text up to 500%: 1 element on the page fails this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h1 → h3 and h2 → h4), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 58 images in the HTML carry an alt attribute.
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 7 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is long (303 characters)
Your meta description is 303 characters; Google truncates after about 160, so the end of your pitch is cut.
Structured data has 1 problem
Structured data found (Organization and WebSite) but with 1 problem, for example “Organization: logo is not an absolute URL ("https:files/PF_logo_red.png")”.
One H1 headline
Your <h1> is empty.
106 internal links, 7 external
The homepage links to 106 pages on prettyfitofficial.com and 7 external pages.
5 checks passed
Title: 35 characters
Your title is a healthy 35 characters: “Women's Shoes Singapore | prettyFIT”.
Canonical URL set
The canonical URL is https://prettyfit.com.sg/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://prettyfit.com.sg/sitemap.xml.
AI search readiness
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
llms.txt published
The site publishes https://prettyfit.com.sg/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
2 pages share a title
https://prettyfit.com.sg/?shpxid=803c70b8-f36d-43e1-ab66-80d677b1261f and https://prettyfit.com.sg/collections/shoes all use the title “Women's Shoes Singapore | prettyFIT”. Search engines can't tell which page to show for a search, so each competes with the others.
1 page without a meta description
https://prettyfit.com.sg/blogs/prettyfit-x-sonia-chew has no meta description, so Google writes the search snippet from whatever text it finds.
1 page without an H1
https://prettyfit.com.sg/blogs/prettyfit-x-sonia-chew has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 46 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
4 small tap targets
4 of 15 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 118 words
The homepage has only about 118 words of visible text; thin pages give Google and first-time buyers little to go on.
4 checks passed
3 calls to action
The homepage has 3 calls to action, for example “Subscribe” and “Contact Us”.
4 short forms
4 short forms (1 field at most) are right on the homepage, asking for an email.
Analytics in place
Analytics detected: Google Tag Manager.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and TikTok Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
16 cookies set on arrival
16Opening the homepage sets 16 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
27 other companies contacted
Loading the homepage contacts 27 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at prettyfitofficial.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 8 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Avada Seo Ai Blog · Hulk Contact Form Builder · Oxi Social Login Wishlist · Snap Noti · prettyfit.com.sg · netlify.app · mailerlite.com · slpht.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Tag Manager
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 34 issues on prettyfitofficial.com, including 9 speed issues, 3 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.