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priceshoes.com.co website review

Visit site (opens in a new tab)Reviewed 26 October 202644 issues · 97 checks

This review found 44 issues worth fixing on priceshoes.com.co, 20 of them high impact, across 97 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.1 s2.3 sMay 9Oct 242.9 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20263.7 s
May 16, 20263.8 s
May 23, 20263.9 s
May 30, 20263.8 s
Jun 6, 20263.6 s
Jun 13, 20263.6 s
Jun 20, 20263.5 s
Jun 27, 20263.3 s
Jul 4, 20263.2 s
Jul 11, 20263.2 s
Jul 18, 20263.4 s
Jul 25, 20263.4 s
Aug 1, 20263.3 s
Aug 8, 20263.0 s
Aug 15, 20262.8 s
Aug 22, 20262.5 s
Aug 29, 20262.6 s
Sep 5, 20262.8 s
Sep 12, 20262.9 s
Sep 19, 20262.8 s
Sep 26, 20262.5 s
Oct 3, 20262.5 s
Oct 10, 20262.6 s
Oct 17, 20262.8 s
Oct 24, 20262.9 s
Real-visitor tap response (INP)75th percentile, phones
130 ms111 msMay 9Oct 24128 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026120 ms
May 16, 2026121 ms
May 23, 2026122 ms
May 30, 2026121 ms
Jun 6, 2026123 ms
Jun 13, 2026124 ms
Jun 20, 2026119 ms
Jun 27, 2026117 ms
Jul 4, 2026113 ms
Jul 11, 2026114 ms
Jul 18, 2026114 ms
Jul 25, 2026117 ms
Aug 1, 2026118 ms
Aug 8, 2026117 ms
Aug 15, 2026120 ms
Aug 22, 2026120 ms
Aug 29, 2026121 ms
Sep 5, 2026124 ms
Sep 12, 2026124 ms
Sep 19, 2026125 ms
Sep 26, 2026124 ms
Oct 3, 2026124 ms
Oct 10, 2026124 ms
Oct 17, 2026125 ms
Oct 24, 2026128 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

8 to fix58
  • Use efficient cache lifetimes

    7.0 s · 1.8 MB

    41 files are served with short cache lifetimes, so returning visitors download them again (1.8 MB).

  • Improve image delivery

    3.0 s · 545 KiB

    3 images could be 545 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 3.0 s faster on a phone.

  • Render-blocking requests

    2.5 s

    12 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.5 s.

  • Reduce unused JavaScript

    1.6 s · 719 KiB

    About 719 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.6 s faster on a phone.

  • Reduce unused CSS

    1.5 s · 233 KiB

    About 233 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.5 s faster on a phone.

  • Mobile performance score: 58

    58/100

    Your mobile performance score is 58 (desktop: 82). Pages that score under 90 lose visitors before the first paint.

  • Minify CSS

    600 ms · 29 KiB

    29 KiB could be saved by minifying CSS.

  • Google Tag Manager adds 180 ms

    180 ms

    Google Tag Manager costs a phone 180 ms of main-thread work and 314 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 4 third-party services on the page

    4 third-party services load with your homepage (Google Tag Manager, Facebook and Azure Web Services and others), adding 686 KiB and 397 ms of main-thread time.

  • Legacy JavaScript

    200 ms · 12 KiB

    Polyfills for old browsers add 12 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.

  • 6 long tasks on the main thread

    6 long tasks block the main thread while loading, the longest for 91 ms. During a long task the page ignores taps.

  • Document request latency

    81 KiB

    The HTML itself could arrive sooner: redirects, a slow server response or missing compression delay everything after it.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 0.8 s

    A phone's processor spends 0.8 s on main-thread work while loading, 373 ms of it running JavaScript. That is comfortably low.

  • Server response: 90 ms

    90 ms

    Your server sent the HTML in 90 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user FCP: 3.3 s

    3.3 s

    Real visitors see the first content after 3.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.9 s

    1.9 s

    Real visitors wait 1.9 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 11.0 s

    11.0 s

    Your largest element takes 11.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Price Shoes Tenis Deportivos Running Mujer 202FRD27-4BENEGRO”.

  • Time to Interactive: 11.9 s

    11.9 s

    The page becomes fully interactive after 11.9 s. Good is under 3.8 s.

  • Speed Index: 7.6 s

    7.6 s

    Visually, the page fills in at 7.6 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.5 s

    3.5 s

    The first text or image appears after 3.5 s on a phone. Good is under 1.8 s.

  • Real-user LCP: 4.0 s

    4.0 s

    Real visitors wait 4.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +5%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 120 ms to 128 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user INP: 121 ms

    121 ms

    Real visitors wait 121 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.08

    0.08

    For real visitors the layout shifts by 0.08 (75th percentile). Good is under 0.1.

  • Largest content (LCP) got 25% faster for real visitors

    -25%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.7 s to 2.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.086

    0.086

    The layout barely moves while loading (CLS 0.086, good is under 0.1).

  • Total Blocking Time: 121 ms

    121 ms

    Scripts block the page for only 121 ms while loading. Good is under 200 ms.

Images and page weight

4 to fix47
  • 2 images far larger than shown

    509 KiB

    2 images are downloaded at several times the size a phone draws them, for example logo-1722709539.jpg at 5,012 px wide, shown at 108 px. Resized copies would save about 509 KiB.

  • Page weight: 2.3 MB in 47 requests

    2.3 MB

    Your homepage downloads 2.3 MB in 47 requests on a phone: scripts 1.2 MB (18), images 624 KiB (13) and stylesheets 270 KiB (12). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    56374e990e11711276372d94af6bab126c157070_WhatsApp Image 2026 is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 2 images in older formats

    2 images (558 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.7 g of CO₂ per visit

    0.65 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.65 g of CO₂e: 78.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

5 to fixGoogle 8691
  • 53 text elements with low contrast

    53 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • ARIA toggle fields must have an accessible name (1 element)

    ARIA toggle fields must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

  • Interactive controls must not be nested (1 element)

    Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

1 checks passed
  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

7 to fixGoogle 8363
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • Title is short (19 characters)

    Your title is only 19 characters: “Price shoes Digital”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • 2 H1 headlines

    There are 2 <h1> headlines (“” and “Bienvenido a Price Shoes”). One clear main headline is easier for people and search engines.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • Structured data has 1 problem

    Structured data found (Organization, WebPage and WebSite) but with 1 problem, for example “WebSite: missing name”.

  • No social preview image

    No Open Graph image (also missing: og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No XML sitemap

    No XML sitemap at https://priceshoes.com.co/sitemap.xml, so Google discovers your pages only by following links.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 129 internal links, 2 external

    The homepage links to 129 pages on priceshoes.com.co and 2 external pages.

1 checks passed
  • robots.txt in place

    robots.txt is in place.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (459 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 10 pages without a meta description

    /22-tacones, /20-plataformas, /21-ejecutivos, /23-planas, /24-tenis and /26-botas-y-botines and 4 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 12 pages slow to respond

    /14-mujer, /69-informales, /22-tacones, /20-plataformas, /21-ejecutivos and /23-planas and 6 others took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 95 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9287
  • 8 small tap targets

    8 of 17 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Uncaught TypeError: Cannot read properties of null (reading 'value')”.

  • 2 low-resolution images

    2 images are served at too low a resolution for sharp phone screens.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix86
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

5 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (priceshoes.com.co).

  • Valid certificate (35 days left)

    The certificate from Let's Encrypt · YR2 verifies for priceshoes.com.co and is valid for another 35 days.

  • http:// redirects to https

    http://priceshoes.com.co redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 42 links work

    All 42 links checked from your homepage (40 internal, 2 external) answered without errors; 3 did not answer within 5 s.

Domain and trust

  • No CAA record

    priceshoes.com.co has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

Content and conversion

3 to fix58
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • Thin social proof

    Social proof on the homepage: 1 testimonial or review block. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 282 words of copy

    The homepage carries about 282 words of visible text.

3 checks passed
  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and Meta Pixel.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 0 email links.

Email authentication

1 to fix70
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be priceshoes.com.co is still delivered. Reports are on, so moving to quarantine is the next step.

  • Email authentication score: 70/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 +ip4:162.240.154.177 +ip4:184.173.239.119 +a +mx +include:websitewelcome.com ~all”.

  • DKIM signing found

    A DKIM key is published (selector “default”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 5 cookies set on arrival

    5

    Opening the homepage sets 5 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 7 other companies contacted

    Loading the homepage contacts 7 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

  • It loads jQuery 1.6, older than 3.5 (which fixed known security holes).

Stack

Framework
jQuery
E-commerce
PrestaShop
Analytics
Google Analytics | Google Tag Manager
Hosting
Oracle Cloud

Upkeep, stack, hiring and company data from programmable.info

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