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proinco.es website review

Visit site (opens in a new tab)Reviewed 26 October 202654 issues · 109 checks

This review found 54 issues worth fixing on proinco.es, 19 of them high impact, across 109 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.7 s1.9 sMay 9Oct 242.5 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.0 s
May 16, 20262.2 s
May 23, 20262.4 s
May 30, 20262.5 s
Jun 6, 20262.4 s
Jun 13, 20262.4 s
Jun 20, 20262.4 s
Jun 27, 20262.4 s
Jul 4, 20262.4 s
Jul 11, 20262.4 s
Jul 18, 20262.5 s
Jul 25, 20262.5 s
Aug 1, 20262.5 s
Aug 8, 20262.5 s
Aug 15, 20262.5 s
Aug 22, 20262.5 s
Aug 29, 20262.5 s
Sep 5, 20262.5 s
Sep 12, 20262.5 s
Sep 19, 20262.5 s
Sep 26, 20262.5 s
Oct 3, 20262.5 s
Oct 10, 20262.6 s
Oct 17, 20262.6 s
Oct 24, 20262.5 s
Real-visitor tap response (INP)75th percentile, phones
121 ms105 msMay 9Oct 24112 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026113 ms
May 16, 2026116 ms
May 23, 2026119 ms
May 30, 2026117 ms
Jun 6, 2026115 ms
Jun 13, 2026113 ms
Jun 20, 2026113 ms
Jun 27, 2026113 ms
Jul 4, 2026113 ms
Jul 11, 2026113 ms
Jul 18, 2026113 ms
Jul 25, 2026113 ms
Aug 1, 2026114 ms
Aug 8, 2026116 ms
Aug 15, 2026114 ms
Aug 22, 2026113 ms
Aug 29, 2026111 ms
Sep 5, 2026109 ms
Sep 12, 2026108 ms
Sep 19, 2026108 ms
Sep 26, 2026107 ms
Oct 3, 2026108 ms
Oct 10, 2026110 ms
Oct 17, 2026111 ms
Oct 24, 2026112 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

8 to fix41
  • Render-blocking requests

    3.9 s

    67 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.9 s.

  • Mobile performance score: 41

    41/100

    Your mobile performance score is 41 (desktop: 64). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 3,818 HTML elements

    The page has 3,818 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Improve image delivery

    1.8 MB

    6 images could be 1.8 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Font display

    950 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 950 ms).

  • Reduce unused JavaScript

    450 ms · 75 KiB

    About 75 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Use efficient cache lifetimes

    300 ms · 162 KiB

    70 files are served with short cache lifetimes, so returning visitors download them again (162 KiB).

  • Reduce unused CSS

    300 ms · 43 KiB

    About 43 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • 3 third-party services on the page

    3 third-party services load with your homepage (Google Tag Manager, Google Analytics and Google Fonts), adding 254 KiB and 135 ms of main-thread time.

  • 3 long tasks on the main thread

    3 long tasks block the main thread while loading, the longest for 116 ms. During a long task the page ignores taps.

  • Minify CSS

    10 KiB

    10 KiB could be saved by minifying CSS.

  • Minify JavaScript

    9 KiB

    9 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.1 s

    A phone's processor spends 1.1 s on main-thread work while loading, 276 ms of it running JavaScript. That is comfortably low.

  • Server response: 232 ms

    232 ms

    Your server sent the HTML in 232 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • First Contentful Paint: 4.8 s

    4.8 s

    The first text or image appears after 4.8 s on a phone. Good is under 1.8 s.

  • Cumulative Layout Shift: 0.519

    0.519

    The layout shifts by 0.519 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Largest Contentful Paint: 5.8 s

    5.8 s

    Your largest element takes 5.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Utilizamos cookies técnicas, y cookies propias para fines a…”. Most of its time is element render delay (3.1 s).

  • Speed Index: 7.7 s

    7.7 s

    Visually, the page fills in at 7.7 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 8.5 s

    8.5 s

    The page becomes fully interactive after 8.5 s. Good is under 3.8 s.

  • Real-user LCP: 2.9 s

    2.9 s

    Real visitors wait 2.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Largest content (LCP) got 22% slower for real visitors

    +22%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.0 s to 2.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.6 s

    2.6 s

    Real visitors see the first content after 2.6 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.7 s

    1.7 s

    Real visitors wait 1.7 s for your server to start answering (75th percentile). Good is under 800 ms.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -3%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 113 ms to 112 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user INP: 116 ms

    116 ms

    Real visitors wait 116 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Total Blocking Time: 46 ms

    46 ms

    Scripts block the page for only 46 ms while loading. Good is under 200 ms.

Images and page weight

4 to fix40
  • 1 image over 500 KB

    081325014293acfe83834ff6d0e4b94ae3d11916_oferta calderas.png weighs 1.8 MB. On a phone connection a single image that size takes seconds.

  • 1 image far larger than shown

    1.3 MB

    1 image is downloaded at several times the size a phone draws it, for example 081325014293acfe83834ff6d0e4b94ae3d11916_oferta calderas.png at 2,172 px wide, shown at 360 px. Resized copies would save about 1.3 MB.

  • Page weight: 3.3 MB in 262 requests

    3.3 MB

    Your homepage downloads 3.3 MB in 262 requests on a phone: images 2.7 MB (185), scripts 330 KiB (32) and fonts 164 KiB (3). Under 2 MB keeps phones on slow connections fast.

  • 3 images in older formats

    3 images (1.9 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image below the first screen load straight away

    1 image further down the page (27 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 0.9 g of CO₂ per visit

    0.95 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.95 g of CO₂e: 113.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

12 to fixGoogle 5984
  • 205 text elements with low contrast

    205 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 146 tap targets too small

    146 tap targets are too small or too close together to hit reliably with a finger.

  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 41 images without alt text

    41 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (232 elements)

    All page content should be contained by landmarks: 232 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.

  • Document should not have more than one contentinfo landmark (1 element)

    Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 6 form fields without a label

    6 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 6 links without text

    6 visible links have no text or label, so screen readers cannot say where they go.

  • Alternative text of images should not be repeated as text (3 elements)

    Alternative text of images should not be repeated as text: 3 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4, h1 → h5 and h1 → h5), which makes the page harder to scan with a screen reader.

1 checks passed
  • 39 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 39 passed and 13 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

6 to fixGoogle 7567
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • Title is short (7 characters)

    Your title is only 7 characters: “PROINCO”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 2 H1 headlines

    There are 2 <h1> headlines (“Productos destacados” and “PRODUCTOS OUTLET”). One clear main headline is easier for people and search engines.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 1,367 internal links, 9 external

    The homepage links to 1,367 pages on proinco.es and 9 external pages.

2 checks passed
  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.proinco.es/1_index_sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (6,442 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix83
  • 9 linked pages hidden from search

    /content/11-cookies, /271116-outlet, /271119-outlet-fontaneria, /271120-outlet-griferia-y-banos, /271121-outlet-climatizacion and /16-aire-acondicionado- and 3 others are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.

  • 5 pages without a meta description

    /seguimiento, /content/11-cookies, /sala-tecnica, /tiendas and /content/14-quienes-somos have no meta description, so Google writes the search snippet from whatever text it finds.

  • 10 pages without an H1

    /seguimiento, /271116-outlet, /271119-outlet-fontaneria, /271120-outlet-griferia-y-banos, /271121-outlet-climatizacion and /sala-tecnica and 4 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page with very little text

    /seguimiento has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 13 pages slow to respond

    /contactenos, /content/11-cookies, /271116-outlet, /271119-outlet-fontaneria, /271120-outlet-griferia-y-banos and /271121-outlet-climatizacion and 7 others took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 198 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9287
  • 16 small tap targets

    16 of 53 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “producto_whatsapp is not defined”.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix83
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • HTTP/1.1 only

    The server only offers HTTP/1.1, so browsers open several connections and load files more slowly. Most hosts and CDNs turn on HTTP/2 with a setting.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • 2 redirects before the homepage

    Opening https://proinco.es goes through 2 redirects before the homepage loads.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

4 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (proinco.es).

  • Valid certificate (82 days left)

    The certificate from Let's Encrypt · YR1 verifies for proinco.es and is valid for another 82 days.

  • http:// redirects to https

    http://proinco.es redirects to the secure version.

  • All 48 links work

    All 48 links checked from your homepage (40 internal, 8 external) answered without errors; 17 did not answer within 5 s.

Domain and trust

  • No CAA record

    proinco.es has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

Content and conversion

3 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,203 words of copy

    The homepage carries about 1,203 words of visible text.

3 checks passed
  • 3 short forms

    3 short forms (2 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Analytics.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 1 email link.

Email authentication

1 to fix70
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be proinco.es is still delivered. Add a report address, check the reports, then move to quarantine.

  • Email authentication score: 70/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:spf.ipzmarketing.com ip4:212.145.149.208 mx a include:spf.mandrillapp.com include:spf.protection.outlook…”.

  • DKIM signing found

    A DKIM key is published (selector “mandrill”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 7 cookies set on arrival

    7

    Opening the homepage sets 7 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 6 other companies contacted

    Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

  • The footer still says © 2017.
  • It loads jQuery 1.11.0, older than 3.5 (which fixed known security holes).

Stack

CMS
PrestaShop
Framework
jQuery
E-commerce
PrestaShop
Analytics
Google Analytics
Hosting
Siapi

Upkeep, stack, hiring and company data from programmable.info

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