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pricing.io website review

Visit site (opens in a new tab)Reviewed 9 November 202637 issues · 76 checks

This review found 37 issues worth fixing on pricing.io, 12 of them high impact, across 76 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of pricing.io (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. pricing.io at 0.4 s0.4 s
  2. pricing.io at 0.8 s0.8 s
  3. pricing.io at 1.1 s1.1 s
  4. pricing.io at 1.5 s1.5 s
  5. pricing.io at 1.9 s1.9 s
  6. pricing.io at 2.3 s2.3 s
  7. pricing.io at 2.6 s2.6 s
  8. pricing.io at 3.0 s3.0 s

Speed

5 to fix66
  • Use efficient cache lifetimes

    2.4 s · 564 KiB

    11 files are served with short cache lifetimes, so returning visitors download them again (564 KiB).

  • Reduce unused JavaScript

    1.9 s · 275 KiB

    About 275 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.9 s faster on a phone.

  • Render-blocking requests

    1.8 s

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.8 s.

  • Improve image delivery

    1.1 s · 174 KiB

    1 image could be 174 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.1 s faster on a phone.

  • Mobile performance score: 66

    66/100

    Your mobile performance score is 66. Pages that score under 90 lose visitors before the first paint.

  • 3 third-party services on the page

    3 third-party services load with your homepage (Google Tag Manager, Segment and Google Analytics), adding 289 KiB and 224 ms of main-thread time.

  • 3 long tasks on the main thread

    3 long tasks block the main thread while loading, the longest for 155 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 0.7 s

    A phone's processor spends 0.7 s on main-thread work while loading, 298 ms of it running JavaScript. That is comfortably low.

  • Server response: 2 ms

    2 ms

    Your server sent the HTML in 2 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix65
  • Largest Contentful Paint: 7.1 s

    7.1 s

    Your largest element takes 7.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 7.1 s

    7.1 s

    The page becomes fully interactive after 7.1 s. Good is under 3.8 s.

  • Speed Index: 5.0 s

    5.0 s

    Visually, the page fills in at 5.0 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.4 s

    2.4 s

    The first text or image appears after 2.4 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 207 ms

    207 ms

    Scripts block taps and scrolling for 207 ms in total while the page loads. Good is under 200 ms.

  • 7 images without width and height

    7 images have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 checks passed
  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix90
  • 2 images far larger than shown

    134 KiB

    2 images are downloaded at several times the size a phone draws them, for example background-pattern-0ce4afdc203b2e2fe23d8116492f9c4c20ed6aca3 at 2,017 px wide, shown at 390 px. Resized copies would save about 134 KiB.

  • 1 image in older formats

    1 image (182 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image below the first screen load straight away

    1 image further down the page (75 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 0.2 g of CO₂ per visit

    0.24 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.24 g of CO₂e: 28.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Page weight: 861 KiB in 17 requests

    861 KiB

    Your homepage downloads 861 KiB in 17 requests on a phone: scripts 483 KiB (5), images 361 KiB (9) and HTML 8 KiB (1). That is a lean page.

Accessibility

8 to fixGoogle 7886
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 6 text elements with low contrast

    6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • <html> element must have a lang attribute (1 element)

    <html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.

  • 7 images without alt text

    7 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (24 elements)

    All page content should be contained by landmarks: 24 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • No page language

    The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.

  • Headings skip levels

    Headings skip levels (h2 → h5), which makes the page harder to scan with a screen reader.

1 checks passed
  • 36 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 44 WCAG 2.2 A/AA and best-practice rules on the phone render: 36 passed and 8 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

7 to fixGoogle 7566
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • Title is short (9 characters)

    Your title is only 9 characters: “Pricingio”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No XML sitemap

    No XML sitemap at https://pricing.io/sitemap.xml, so Google discovers your pages only by following links.

  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 8 internal links, 0 external

    The homepage links to 8 pages on pricing.io and 0 external pages.

2 checks passed
  • One H1 headline

    Your main headline reads: “Saas price testing made simple”.

  • robots.txt in place

    robots.txt is in place.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://pricing.io/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (317 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix83
  • 3 pages share a title

    /, https://pricing.io/privacy and https://pricing.io/terms all use the title “Pricingio”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 2 pages without a meta description

    https://pricing.io/privacy and https://pricing.io/terms have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    https://pricing.io/blog has no <h1> headline, so visitors and search engines get no clear main topic.

  • 3 internal pages checked

    We fetched 3 pages linked from your homepage and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 3 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 3 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9674
  • 1 broken image

    1 image failed to load on a phone, for example https://cdn.rareblocks.xyz/collection/clarity/images/features/6/background-pattern.png.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 (Not Found)”.

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix78
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 312 words of copy

    The homepage carries about 312 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Pricing.io” and “Get Started”.

  • 4 calls to action

    The homepage has 4 calls to action, for example “Pricing.io” and “Get Started”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Analytics.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager and Segment (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 3 cookies set on arrival

    3

    Opening the homepage sets 3 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 4 other companies contacted

    Loading the homepage contacts 4 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at pricing.io, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

  • The footer still says © 2022.

Stack

Framework
Tailwind CSS
Analytics
Google Analytics
Hosting
Build io, Inc.

Upkeep, stack, hiring and company data from programmable.info

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This review found 37 issues on pricing.io, including 11 speed issues, 7 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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