prima.co website review

9 images could be 653 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.9 s faster on a phone.

About 209 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.8 s faster on a phone.

Your mobile performance score is 65. Pages that score under 90 lose visitors before the first paint.

About 43 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.

4 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.

8 third-party services load with your homepage (Yotpo, Klaviyo and rechargecdn.com and others), adding 874 KiB and 451 ms of main-thread time.

9 files are served with short cache lifetimes, so returning visitors download them again (47 KiB).

17 KiB could be saved by minifying JavaScript.

2 long tasks block the main thread while loading, the longest for 104 ms. During a long task the page ignores taps.

Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 15.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 16.1 s. Good is under 3.8 s.

Visually, the page fills in at 7.2 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.5 s on a phone. Good is under 1.8 s.

1 image have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 87 ms to 89 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 3.3 MB in 236 requests on a phone: images 1.5 MB (36), scripts 831 KiB (80) and other files 676 KiB (76). Under 2 MB keeps phones on slow connections fast.

7 images (1.2 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

1 image is downloaded at several times the size a phone draws it, for example updated-expand.jpg at 4,000 px wide, shown at 390 px. Resized copies would save about 380 KiB.

By the Sustainable Web Design model, a visit to your homepage emits about 0.93 g of CO₂e: 111.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

[role="img"] and [role="image"] elements must have alternative text: 4 elements on the page fail this check, rated serious by axe-core.

Scrollable region must have keyboard access: 2 elements on the page fail this check, rated serious by axe-core.

3 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 7 elements on the page fail this check, rated moderate by axe-core.

2 visible links have no text or label, so screen readers cannot say where they go.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.

Headings skip levels (h1 → h6), which makes the page harder to scan with a screen reader.

Your title is only 22 characters: “Prima: Clean Skin Care”. Between 30 and 65 characters leaves room to say what you do and for whom.

There are 2 <h1> headlines (“” and “Night Magic is Back in Stock.”). One clear main headline is easier for people and search engines.

The homepage links to 96 pages on prima.co and 9 external pages.

/collections/shop-all/bath is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

/pages/about, /pages/our-values, /pages/open-letter and /pages/the-prima-way have no meta description, so Google writes the search snippet from whatever text it finds.

/collections/shop-all and /collections/shop-all/bath use the same meta description. A description written for each page earns more clicks.

/pages/about, /pages/our-values, /pages/open-letter, /pages/faqs and /pages/the-prima-way have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 37 found) and read each the way a search engine does.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

HSTS is set, but max-age is 91 days; one year is the recommended minimum.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 688 words of visible text.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 16 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 29 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.