primalharvest.ca website review

Google Tag Manager costs a phone 1.8 s of main-thread work and 2.0 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Your mobile performance score is 49. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

A phone's processor spends 6.4 s on main-thread work while loading, 4.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (Google Tag Manager, Cookie-Script.com and Facebook and others), adding 3.1 MB and 2.7 s of main-thread time.

About 1.4 MB of JavaScript is downloaded but never used on this page.

42 files are served with short cache lifetimes, so returning visitors download them again (887 KiB).

6 images could be 758 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

5 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

20 long tasks block the main thread while loading, the longest for 347 ms. During a long task the page ignores taps.

Klaviyo costs a phone 121 ms of main-thread work and 330 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

kodif.ai costs a phone 118 ms of main-thread work and 303 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 31 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

Polyfills for old browsers add 56 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

The page becomes fully interactive after 38.6 s. Good is under 3.8 s.

Visually, the page fills in at 11.4 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 1.2 s in total while the page loads. Good is under 200 ms.

Your largest element takes 4.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “hero”.

The first text or image appears after 1.9 s on a phone. Good is under 1.8 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 6.8 MB in 425 requests on a phone: scripts 3.9 MB (176), images 1.6 MB (36) and other files 946 KiB (186). Under 2 MB keeps phones on slow connections fast.

1 image (49 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 1.93 g of CO₂e: 232.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

There are 2 <h1> headlines (“Your fresh start starts here.” and “Your fresh start starts here.”). One clear main headline is easier for people and search engines.

Structured data found (Organization and WebSite) but with 2 problems, for example “Organization: sameAs is an empty list”.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

7 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

The homepage links to 42 pages on primalharvest.ca and 6 external pages.

Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

https://primalharvest.ca/collections/all is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://primalharvest.ca/pages/about-us, https://primalharvest.ca/pages/faq, https://primalharvest.ca/collections/all, https://primalharvest.ca/pages/ingredients, https://primalharvest.ca/collections/probiotics-gut-health and https://primalharvest.ca/collections/energy-mental-focus have no meta description, so Google writes the search snippet from whatever text it finds.

https://primalharvest.ca/pages/faq and https://primalharvest.ca/pages/get-started have no <h1> headline, so visitors and search engines get no clear main topic.

https://primalharvest.ca/pages/get-started has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 15 pages linked from your homepage (of 26 found) and read each the way a search engine does.

3 images failed to load on a phone, for example https://bat.bing.com/action/0?ti=187094523&tm=gtm002&Ver=2&mid=25807f5a-24ce-4c22-8f1f-4c2e541627b5&bo=1&sid=a70cbca0ded411f1a11f1ff95537156c&vid=a70ccfb0ded411f1942687e45c3e4b72&vids=1&msclkid=N&pi=9.

The page uses 1 deprecated browser API that will stop working in future browsers (“Fenced Frame API is deprecated and scheduled for removal.”).

1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_EMPTY_RESPONSE”.

Chrome logged issues while loading the page (“Cookie”).

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

There is no form on the homepage, so every lead has to click through to another page first.

The homepage carries about 993 words of visible text.

Before a visitor clicks anything, the page loads Criteo, Google Ads, Google Analytics, Google Tag Manager and Klaviyo and 5 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 34 cookies, 2 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 69 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.