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prismplus.com.au website review

Visit site (opens in a new tab)Reviewed 10 November 202630 issues · 76 checks

This review found 30 issues worth fixing on prismplus.com.au, 10 of them high impact, across 76 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.1 s1.7 sMay 23Nov 71.9 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.8 s
May 30, 20261.9 s
Jun 6, 20261.9 s
Jun 13, 20261.8 s
Jun 20, 20261.8 s
Jun 27, 20261.7 s
Jul 4, 20261.7 s
Jul 11, 20261.7 s
Jul 18, 20261.8 s
Jul 25, 20261.8 s
Aug 1, 20262.0 s
Aug 8, 20262.0 s
Aug 15, 20261.9 s
Aug 22, 20261.9 s
Aug 29, 20261.8 s
Sep 5, 20261.7 s
Sep 12, 20261.9 s
Sep 19, 20261.9 s
Sep 26, 20261.9 s
Oct 3, 20262.0 s
Oct 10, 20262.0 s
Oct 17, 20262.0 s
Oct 24, 20262.0 s
Oct 31, 20262.0 s
Nov 7, 20261.9 s
Real-visitor tap response (INP)75th percentile, phones
98 ms75 msMay 23Nov 789 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 202686 ms
May 30, 202684 ms
Jun 6, 202686 ms
Jun 13, 202680 ms
Jun 20, 202679 ms
Jun 27, 202680 ms
Jul 4, 202679 ms
Jul 11, 202680 ms
Jul 18, 202680 ms
Jul 25, 202678 ms
Aug 1, 202679 ms
Aug 8, 202681 ms
Aug 15, 202678 ms
Aug 22, 202680 ms
Aug 29, 202681 ms
Sep 5, 202678 ms
Sep 12, 202684 ms
Sep 19, 202682 ms
Sep 26, 202683 ms
Oct 3, 202695 ms
Oct 10, 202687 ms
Oct 17, 202694 ms
Oct 24, 202692 ms
Oct 31, 202689 ms
Nov 7, 202689 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of prismplus.com.au (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. prismplus.com.au at 0.4 s0.4 s
  2. prismplus.com.au at 0.8 s0.8 s
  3. prismplus.com.au at 1.1 s1.1 s
  4. prismplus.com.au at 1.5 s1.5 s
  5. prismplus.com.au at 1.9 s1.9 s
  6. prismplus.com.au at 2.3 s2.3 s
  7. prismplus.com.au at 2.7 s2.7 s
  8. prismplus.com.au at 3.1 s3.1 s

Speed

8 to fix54
  • Reduce unused JavaScript

    3.5 s · 598 KiB

    About 598 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.5 s faster on a phone.

  • Render-blocking requests

    1.9 s

    27 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.9 s.

  • Mobile performance score: 54

    54/100

    Your mobile performance score is 54. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (ZenDesk, cloudfront.net and Klaviyo and others), adding 1,010 KiB and 583 ms of main-thread time.

  • Improve image delivery

    550 ms · 96 KiB

    2 images could be 96 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 550 ms faster on a phone.

  • Use efficient cache lifetimes

    450 ms · 82 KiB

    8 files are served with short cache lifetimes, so returning visitors download them again (82 KiB).

  • ZenDesk adds 402 ms

    402 ms

    ZenDesk costs a phone 402 ms of main-thread work and 478 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.2 s

    A phone's processor spends 2.2 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Reduce unused CSS

    280 ms · 37 KiB

    About 37 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 280 ms faster on a phone.

  • 6 long tasks on the main thread

    6 long tasks block the main thread while loading, the longest for 190 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    150 ms · 19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    5 KiB

    5 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 5 ms

    5 ms

    Your server sent the HTML in 5 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 13.7 s

    13.7 s

    Your largest element takes 13.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • First Contentful Paint: 5.8 s

    5.8 s

    The first text or image appears after 5.8 s on a phone. Good is under 1.8 s.

  • Time to Interactive: 14.3 s

    14.3 s

    The page becomes fully interactive after 14.3 s. Good is under 3.8 s.

  • Speed Index: 7.9 s

    7.9 s

    Visually, the page fills in at 7.9 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 218 ms

    218 ms

    Scripts block taps and scrolling for 218 ms in total while the page loads. Good is under 200 ms.

  • 4 images without width and height

    4 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +5%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 86 ms to 89 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +5%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.5 s

    1.5 s

    Real visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.5 s

    1.5 s

    Real visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 2.3 MB in 158 requests

    2.3 MB

    Your homepage downloads 2.3 MB in 158 requests on a phone: scripts 1.2 MB (53), other files 633 KiB (61) and images 189 KiB (10). Under 2 MB keeps phones on slow connections fast.

  • About 0.7 g of CO₂ per visit

    0.66 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.66 g of CO₂e: 79.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 8594
  • Images must have alternative text (1 element)

    Images must have alternative text: 1 element on the page fails this check, rated critical by axe-core.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

1 checks passed
  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 3 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 8584
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is long (204 characters)

    Your meta description is 204 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • One H1 headline

    Your <h1> is empty.

  • 9 internal links, 3 external

    The homepage links to 9 pages on prismplus.com.au and 3 external pages.

5 checks passed
  • Title: 56 characters

    Your title is a healthy 56 characters: “PRISM+ Australia | Premium Displays at Exceptional Value”.

  • Canonical URL set

    The canonical URL is https://prismplus.com.au/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://prismplus.com.au/sitemap.xml.

AI search readiness

1 to fix83
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • llms.txt published

    The site publishes https://prismplus.com.au/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 3 pages without a meta description

    https://prismplus.com.au/policies/privacy-policy, https://prismplus.com.au/policies/terms-of-service and https://prismplus.com.au/policies/refund-policy have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page with very little text

    https://prismplus.com.au/pages/contact-us has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 4 internal pages checked

    We fetched 4 pages linked from your homepage and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 4 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 4 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7785
  • 9 small tap targets

    9 of 16 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Unexpected token '}'”.

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix71
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: 1 testimonial or review block. Pairing it with named testimonials or customer logos makes it far more convincing.

  • Only about 114 words

    The homepage has only about 114 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

4 checks passed
  • 2 calls to action

    The homepage has 2 calls to action, for example “Contact Us” and “Subscribe”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: HubSpot.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

Privacy and tracking

  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and Klaviyo and 1 more (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

  • 23 cookies set on arrival

    23

    Opening the homepage sets 23 cookies, 5 of them by other companies (measured from a US location before any click).

  • 30 other companies contacted

    Loading the homepage contacts 30 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: HubSpot cookie banner

    A consent management tool (HubSpot cookie banner) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at prismplus.com.au, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 1 app. It is code from another company running for your shoppers.

Apps your storefront loads

Klaviyo Email Marketing Sms

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Hosting
Shopify

Company

Founded
2017
Headquarters
Singapore

Upkeep, stack, hiring and company data from programmable.info

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This review found 30 issues on prismplus.com.au, including 14 speed issues, 4 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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