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pristinemarketplace.com website review
Visit site (opens in a new tab)Reviewed 7 November 202630 issues · 80 checks
This review found 30 issues worth fixing on pristinemarketplace.com, 9 of them high impact, across 80 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
82B- #26,092 of 92,776 reviewed websitesbeats 66%
- #16,456 of 49,379 online storesbeats 60%
- #15,855 of 44,549 Shopify storesbeats 57%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.9 s |
| May 23, 2026 | 1.9 s |
| May 30, 2026 | 1.8 s |
| Jun 6, 2026 | 1.8 s |
| Jun 13, 2026 | 1.7 s |
| Jun 20, 2026 | 1.7 s |
| Jun 27, 2026 | 1.8 s |
| Jul 4, 2026 | 1.8 s |
| Jul 11, 2026 | 1.8 s |
| Jul 18, 2026 | 1.8 s |
| Jul 25, 2026 | 1.7 s |
| Aug 1, 2026 | 1.7 s |
| Aug 8, 2026 | 1.6 s |
| Aug 15, 2026 | 1.7 s |
| Aug 22, 2026 | 1.7 s |
| Aug 29, 2026 | 1.7 s |
| Sep 5, 2026 | 1.7 s |
| Sep 12, 2026 | 1.7 s |
| Sep 19, 2026 | 1.7 s |
| Sep 26, 2026 | 1.7 s |
| Oct 3, 2026 | 1.6 s |
| Oct 10, 2026 | 1.6 s |
| Oct 17, 2026 | 1.6 s |
| Oct 24, 2026 | 1.6 s |
| Oct 31, 2026 | 1.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 107 ms |
| May 23, 2026 | 107 ms |
| May 30, 2026 | 108 ms |
| Jun 6, 2026 | 106 ms |
| Jun 13, 2026 | 107 ms |
| Jun 20, 2026 | 113 ms |
| Jun 27, 2026 | 118 ms |
| Jul 4, 2026 | 123 ms |
| Jul 11, 2026 | 124 ms |
| Jul 18, 2026 | 120 ms |
| Jul 25, 2026 | 121 ms |
| Aug 1, 2026 | 116 ms |
| Aug 8, 2026 | 113 ms |
| Aug 15, 2026 | 117 ms |
| Aug 22, 2026 | 119 ms |
| Aug 29, 2026 | 119 ms |
| Sep 5, 2026 | 121 ms |
| Sep 12, 2026 | 116 ms |
| Sep 19, 2026 | 112 ms |
| Sep 26, 2026 | 111 ms |
| Oct 3, 2026 | 104 ms |
| Oct 10, 2026 | 103 ms |
| Oct 17, 2026 | 98 ms |
| Oct 24, 2026 | 96 ms |
| Oct 31, 2026 | 98 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.5 s
1.1 s
1.6 s
2.1 s
2.6 s
3.2 s
3.7 s
4.2 s
Speed
Reduce unused JavaScript
3.1 s · 468 KiBAbout 468 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.1 s faster on a phone.
Mobile performance score: 62
62/100Your mobile performance score is 62. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
750 ms10 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Google CDN and Shopify and others), adding 1.4 MB and 479 ms of main-thread time.
Use efficient cache lifetimes
450 ms · 46 KiB9 files are served with short cache lifetimes, so returning visitors download them again (46 KiB).
Improve image delivery
359 KiB11 images could be 359 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Google Tag Manager adds 229 ms
229 msGoogle Tag Manager costs a phone 229 ms of main-thread work and 464 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,195 HTML elements
The page has 2,195 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Main-thread work: 2.1 s
A phone's processor spends 2.1 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Google CDN adds 114 ms
114 msGoogle CDN costs a phone 114 ms of main-thread work and 299 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 69 ms
69 msShopify costs a phone 69 ms of main-thread work and 322 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
150 ms · 19 KiBPolyfills for old browsers add 19 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Duplicated JavaScript
150 ms · 3 KiB3 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 150 ms faster on a phone.
5 long tasks on the main thread
5 long tasks block the main thread while loading, the longest for 122 ms. During a long task the page ignores taps.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Reduce unused CSS
14 KiBAbout 14 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 5 ms
5 msYour server sent the HTML in 5 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 13.6 s
13.6 sYour largest element takes 13.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 13.7 s
13.7 sThe page becomes fully interactive after 13.7 s. Good is under 3.8 s.
First Contentful Paint: 3.3 s
3.3 sThe first text or image appears after 3.3 s on a phone. Good is under 1.8 s.
Speed Index: 6.0 s
6.0 sVisually, the page fills in at 6.0 s (Speed Index). Good is under 3.4 s.
Tap response (INP) held steady for real visitors
-9%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 107 ms to 98 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
9 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 0.9 s
0.9 sReal visitors wait 0.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 79 ms
79 msReal visitors wait 79 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.03
0.03For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.
Real-user FCP: 0.8 s
0.8 sReal visitors see the first content after 0.8 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 427 ms
427 msReal visitors wait 427 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 19% faster for real visitors
-19%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.9 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Total Blocking Time: 169 ms
169 msScripts block the page for only 169 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0.033
0.033The layout barely moves while loading (CLS 0.033, good is under 0.1).
Images and page weight
Page weight: 3.7 MB in 255 requests
3.7 MBYour homepage downloads 3.7 MB in 255 requests on a phone: scripts 1.4 MB (89), images 1.1 MB (19) and other files 866 KiB (112). Under 2 MB keeps phones on slow connections fast.
About 1.0 g of CO₂ per visit
1.04 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.04 g of CO₂e: 125.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Frames without titles
1 frame has no title, so screen-reader users cannot tell what it contains.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
25 links without text
25 visible links have no text or label, so screen readers cannot say where they go.
Headings skip levels
Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 17 images in the HTML carry an alt attribute.
50 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 4 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (80 characters)
Your title is 80 characters, so Google will cut it off around 60: “Autographed Sports Memorabilia & Pop Culture Collectibles – Pristine Marketplace”.
Meta description is long (167 characters)
Your meta description is 167 characters; Google truncates after about 160, so the end of your pitch is cut.
648 internal links, 5 external
The homepage links to 648 pages on pristinemarketplace.com and 5 external pages.
6 checks passed
One H1 headline
Your main headline reads: “Autographed Sports Memorabilia & Pop Culture Collectibles — Signed Jerseys, Helmets, Cards & More”.
Canonical URL set
The canonical URL is https://www.pristinemarketplace.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.pristinemarketplace.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (2,100 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.pristinemarketplace.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a title
https://www.pristinemarketplace.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.
1 linked page hidden from search
https://www.pristinemarketplace.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
1 page without a meta description
https://www.pristinemarketplace.com/customer_authentication/redirect has no meta description, so Google writes the search snippet from whatever text it finds.
1 page without an H1
https://www.pristinemarketplace.com/customer_authentication/redirect has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 198 found) and read each the way a search engine does.
3 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “merchantWidgetScript.addEventListener is not a function”.
2 checks passed
Tap targets are thumb-sized
18 of 18 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
About 706 words of copy
The homepage carries about 706 words of visible text.
4 checks passed
19 calls to action
The homepage has 19 calls to action, for example “Shop NFL Memorabilia”, “Shop MLB Memorabilia” and “Shop NBA Memorabilia”.
4 short forms
4 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
14 cookies set on arrival
14Opening the homepage sets 14 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
27 other companies contacted
Loading the homepage contacts 27 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at pristinemarketplace.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 6 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Judge Me Reviews · Triplewhale · Google Youtube · Klaviyo Email Marketing Sms · Selleasy · Tek Labs Gifts Upsell
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Google Tag Manager
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 30 issues on pristinemarketplace.com, including 15 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.