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probel.com.br website review
Visit site (opens in a new tab)Reviewed 31 October 202640 issues · 80 checks
This review found 40 issues worth fixing on probel.com.br, 20 of them high impact, across 80 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
61DClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 3.9 s |
| May 16, 2026 | 3.9 s |
| May 23, 2026 | 3.9 s |
| May 30, 2026 | 3.9 s |
| Jun 6, 2026 | 4.0 s |
| Jun 13, 2026 | 4.0 s |
| Jun 20, 2026 | 4.0 s |
| Jun 27, 2026 | 4.1 s |
| Jul 4, 2026 | 4.1 s |
| Jul 11, 2026 | 4.1 s |
| Jul 18, 2026 | 4.1 s |
| Jul 25, 2026 | 4.1 s |
| Aug 1, 2026 | 4.0 s |
| Aug 8, 2026 | 3.9 s |
| Aug 15, 2026 | 4.0 s |
| Aug 22, 2026 | 4.0 s |
| Aug 29, 2026 | 4.1 s |
| Sep 5, 2026 | 4.1 s |
| Sep 12, 2026 | 4.0 s |
| Sep 19, 2026 | 3.9 s |
| Sep 26, 2026 | 3.9 s |
| Oct 3, 2026 | 3.9 s |
| Oct 10, 2026 | 4.0 s |
| Oct 17, 2026 | 4.1 s |
| Oct 24, 2026 | 4.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 520 ms |
| May 16, 2026 | 518 ms |
| May 23, 2026 | 506 ms |
| May 30, 2026 | 515 ms |
| Jun 6, 2026 | 525 ms |
| Jun 13, 2026 | 519 ms |
| Jun 20, 2026 | 527 ms |
| Jun 27, 2026 | 501 ms |
| Jul 4, 2026 | 485 ms |
| Jul 11, 2026 | 458 ms |
| Jul 18, 2026 | 430 ms |
| Jul 25, 2026 | 418 ms |
| Aug 1, 2026 | 408 ms |
| Aug 8, 2026 | 413 ms |
| Aug 15, 2026 | 416 ms |
| Aug 22, 2026 | 424 ms |
| Aug 29, 2026 | 434 ms |
| Sep 5, 2026 | 433 ms |
| Sep 12, 2026 | 430 ms |
| Sep 19, 2026 | 427 ms |
| Sep 26, 2026 | 429 ms |
| Oct 3, 2026 | 431 ms |
| Oct 10, 2026 | 441 ms |
| Oct 17, 2026 | 445 ms |
| Oct 24, 2026 | 444 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.1 s
2.1 s
3.2 s
4.2 s
5.3 s
6.3 s
7.4 s
8.5 s
Speed
Reduce unused JavaScript
5.5 s · 1.3 MBAbout 1.3 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.5 s faster on a phone.
Use efficient cache lifetimes
1.3 s · 635 KiB43 files are served with short cache lifetimes, so returning visitors download them again (635 KiB).
Mobile performance score: 31
31/100Your mobile performance score is 31. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 6.1 s
A phone's processor spends 6.1 s on main-thread work while loading, 3.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, vtexassets.com and Google CDN and others), adding 2.7 MB and 2.6 s of main-thread time.
Reduce unused CSS
900 ms · 124 KiBAbout 124 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 900 ms faster on a phone.
Google Tag Manager adds 685 ms
685 msGoogle Tag Manager costs a phone 685 ms of main-thread work and 549 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
vtexassets.com adds 628 ms
628 msvtexassets.com costs a phone 628 ms of main-thread work and 908 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google CDN adds 509 ms
509 msGoogle CDN costs a phone 509 ms of main-thread work and 743 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
400 ms2 files block the first paint until they finish downloading. Deferring or inlining them could save about 400 ms.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 281 ms. During a long task the page ignores taps.
Legacy JavaScript
250 ms · 121 KiBPolyfills for old browsers add 121 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 250 ms faster on a phone.
Improve image delivery
46 KiB1 image could be 46 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Minify JavaScript
28 KiB28 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
1 checks passed
Server response: 14 ms
14 msYour server sent the HTML in 14 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 4.2 s
4.2 sReal visitors wait 4.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 546 ms
546 msReal visitors wait 546 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 4.3 s
4.3 sReal visitors see the first content after 4.3 s (75th percentile). Good is under 1.8 s.
Largest Contentful Paint: 16.6 s
16.6 sYour largest element takes 16.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 25.5 s
25.5 sThe page becomes fully interactive after 25.5 s. Good is under 3.8 s.
First Contentful Paint: 7.2 s
7.2 sThe first text or image appears after 7.2 s on a phone. Good is under 1.8 s.
Speed Index: 13.7 s
13.7 sVisually, the page fills in at 13.7 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 1.3 s
1.3 sScripts block taps and scrolling for 1.3 s in total while the page loads. Good is under 200 ms.
Real-user TTFB: 1.1 s
1.1 sReal visitors wait 1.1 s for your server to start answering (75th percentile). Good is under 800 ms.
6 images without width and height
6 images have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) held steady for real visitors
+6%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.9 s to 4.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user CLS: 0.10
0.10For real visitors the layout shifts by 0.10 (75th percentile). Good is under 0.1.
Tap response (INP) got 14% faster for real visitors
-14%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 520 ms to 444 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.001
0.001The layout barely moves while loading (CLS 0.001, good is under 0.1).
Images and page weight
Page weight: 4.0 MB in 176 requests
4.0 MBYour homepage downloads 4.0 MB in 176 requests on a phone: scripts 3.1 MB (93), other files 403 KiB (53) and HTML 180 KiB (3). Under 2 MB keeps phones on slow connections fast.
About 1.1 g of CO₂ per visit
1.13 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.13 g of CO₂e: 135.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
2 buttons without a name
2 buttons have no accessible name, so screen readers announce just “button”.
6 tap targets too small
6 tap targets are too small or too close together to hit reliably with a finger.
All page content should be contained by landmarks (6 elements)
All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
2 links without text
2 visible links have no text or label, so screen readers cannot say where they go.
2 checks passed
Every image has alt text
All 6 images in the HTML carry an alt attribute.
38 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 42 WCAG 2.2 A/AA and best-practice rules on the phone render: 38 passed and 4 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Structured data has 1 problem
Structured data found (Organization and WebSite) but with 1 problem, for example “WebSite: missing name”.
14 internal links, 0 external
The homepage links to 14 pages on probel.com.br and 0 external pages.
6 checks passed
Meta description: 155 characters
Your meta description is 155 characters: “Probel Colchões. Descubra o Conforto Superior dos Colchões e Conjuntos Box da Probel e Tenha Noites de Sono Perfeitas! …”.
Title: 45 characters
Your title is a healthy 45 characters: “Probel Colchões - Sempre a sua melhor escolha”.
Canonical URL set
The canonical URL is https://www.probel.com.br/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.prodormir.com.br/sitemap.xml.
AI search readiness
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.
Other pages
8 pages without an H1
https://www.probel.com.br/colchao, https://www.probel.com.br/conjunto-box, https://www.probel.com.br/kit-box-bau-colchao, https://www.probel.com.br/base-box, https://www.probel.com.br/cabeceira and https://www.probel.com.br/travesseiro and 2 others have no <h1> headline, so visitors and search engines get no clear main topic.
5 pages slow to respond
https://www.probel.com.br/conjunto-box, https://www.probel.com.br/box-bau, https://www.probel.com.br/cabeceira, https://www.probel.com.br/travesseiro and https://www.probel.com.br/promocao took over 3 s to send their HTML from our server.
12 internal pages checked
We fetched 12 pages linked from your homepage and read each the way a search engine does.
6 checks passed
Linked pages load
All 12 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 12 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 12 pages that loaded have a <title>.
Best practices
2 broken images
2 images failed to load on a phone, for example https://bat.bing.com/action/0?ti=343115644&tm=gtm002&Ver=2&mid=eca58b32-6b56-4ab7-8072-bb1f0e0118d5&bo=1&sid=fa941f10d4f211f199f89ff8f802148d&vid=fa945f70d4f211f1a6c7db72763820da&vids=1&msclkid=N&pi=9.
8 small tap targets
8 of 19 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 400 ()”.
3 low-resolution images
3 images are served at too low a resolution for sharp phone screens.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 23 words
The homepage has only about 23 words of visible text; thin pages give Google and first-time buyers little to go on.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
1 checks passed
Analytics in place
Analytics detected: Google Tag Manager, Meta Pixel and Hotjar.
Privacy and tracking
9 trackers load before any consent
9Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Meta Pixel and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
21 cookies set on arrival
21Opening the homepage sets 21 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
53 other companies contacted
Loading the homepage contacts 53 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at probel.com.br, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- React
- Analytics
- Google Tag Manager | Hotjar
- Hosting
- AWS
Company
- Founded
- 1940
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 40 issues on probel.com.br, including 22 speed issues, 2 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.