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probel.com.br website review

Visit site (opens in a new tab)Reviewed 31 October 202640 issues · 80 checks

This review found 40 issues worth fixing on probel.com.br, 20 of them high impact, across 80 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.3 s3.8 sMay 9Oct 244.2 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20263.9 s
May 16, 20263.9 s
May 23, 20263.9 s
May 30, 20263.9 s
Jun 6, 20264.0 s
Jun 13, 20264.0 s
Jun 20, 20264.0 s
Jun 27, 20264.1 s
Jul 4, 20264.1 s
Jul 11, 20264.1 s
Jul 18, 20264.1 s
Jul 25, 20264.1 s
Aug 1, 20264.0 s
Aug 8, 20263.9 s
Aug 15, 20264.0 s
Aug 22, 20264.0 s
Aug 29, 20264.1 s
Sep 5, 20264.1 s
Sep 12, 20264.0 s
Sep 19, 20263.9 s
Sep 26, 20263.9 s
Oct 3, 20263.9 s
Oct 10, 20264.0 s
Oct 17, 20264.1 s
Oct 24, 20264.2 s
Real-visitor tap response (INP)75th percentile, phones
545 ms390 msMay 9Oct 24444 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026520 ms
May 16, 2026518 ms
May 23, 2026506 ms
May 30, 2026515 ms
Jun 6, 2026525 ms
Jun 13, 2026519 ms
Jun 20, 2026527 ms
Jun 27, 2026501 ms
Jul 4, 2026485 ms
Jul 11, 2026458 ms
Jul 18, 2026430 ms
Jul 25, 2026418 ms
Aug 1, 2026408 ms
Aug 8, 2026413 ms
Aug 15, 2026416 ms
Aug 22, 2026424 ms
Aug 29, 2026434 ms
Sep 5, 2026433 ms
Sep 12, 2026430 ms
Sep 19, 2026427 ms
Sep 26, 2026429 ms
Oct 3, 2026431 ms
Oct 10, 2026441 ms
Oct 17, 2026445 ms
Oct 24, 2026444 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of probel.com.br (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. probel.com.br at 1.1 s1.1 s
  2. probel.com.br at 2.1 s2.1 s
  3. probel.com.br at 3.2 s3.2 s
  4. probel.com.br at 4.2 s4.2 s
  5. probel.com.br at 5.3 s5.3 s
  6. probel.com.br at 6.3 s6.3 s
  7. probel.com.br at 7.4 s7.4 s
  8. probel.com.br at 8.5 s8.5 s

Speed

11 to fix31
  • Reduce unused JavaScript

    5.5 s · 1.3 MB

    About 1.3 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.5 s faster on a phone.

  • Use efficient cache lifetimes

    1.3 s · 635 KiB

    43 files are served with short cache lifetimes, so returning visitors download them again (635 KiB).

  • Mobile performance score: 31

    31/100

    Your mobile performance score is 31. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 6.1 s

    A phone's processor spends 6.1 s on main-thread work while loading, 3.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, vtexassets.com and Google CDN and others), adding 2.7 MB and 2.6 s of main-thread time.

  • Reduce unused CSS

    900 ms · 124 KiB

    About 124 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 900 ms faster on a phone.

  • Google Tag Manager adds 685 ms

    685 ms

    Google Tag Manager costs a phone 685 ms of main-thread work and 549 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • vtexassets.com adds 628 ms

    628 ms

    vtexassets.com costs a phone 628 ms of main-thread work and 908 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google CDN adds 509 ms

    509 ms

    Google CDN costs a phone 509 ms of main-thread work and 743 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    400 ms

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 400 ms.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 281 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    250 ms · 121 KiB

    Polyfills for old browsers add 121 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 250 ms faster on a phone.

  • Improve image delivery

    46 KiB

    1 image could be 46 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Minify JavaScript

    28 KiB

    28 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 14 ms

    14 ms

    Your server sent the HTML in 14 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 4.2 s

    4.2 s

    Real visitors wait 4.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 546 ms

    546 ms

    Real visitors wait 546 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 4.3 s

    4.3 s

    Real visitors see the first content after 4.3 s (75th percentile). Good is under 1.8 s.

  • Largest Contentful Paint: 16.6 s

    16.6 s

    Your largest element takes 16.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 25.5 s

    25.5 s

    The page becomes fully interactive after 25.5 s. Good is under 3.8 s.

  • First Contentful Paint: 7.2 s

    7.2 s

    The first text or image appears after 7.2 s on a phone. Good is under 1.8 s.

  • Speed Index: 13.7 s

    13.7 s

    Visually, the page fills in at 13.7 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 1.3 s

    1.3 s

    Scripts block taps and scrolling for 1.3 s in total while the page loads. Good is under 200 ms.

  • Real-user TTFB: 1.1 s

    1.1 s

    Real visitors wait 1.1 s for your server to start answering (75th percentile). Good is under 800 ms.

  • 6 images without width and height

    6 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    +6%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.9 s to 4.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user CLS: 0.10

    0.10

    For real visitors the layout shifts by 0.10 (75th percentile). Good is under 0.1.

  • Tap response (INP) got 14% faster for real visitors

    -14%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 520 ms to 444 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.001

    0.001

    The layout barely moves while loading (CLS 0.001, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 4.0 MB in 176 requests

    4.0 MB

    Your homepage downloads 4.0 MB in 176 requests on a phone: scripts 3.1 MB (93), other files 403 KiB (53) and HTML 180 KiB (3). Under 2 MB keeps phones on slow connections fast.

  • About 1.1 g of CO₂ per visit

    1.13 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.13 g of CO₂e: 135.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 8792
  • 2 buttons without a name

    2 buttons have no accessible name, so screen readers announce just “button”.

  • 6 tap targets too small

    6 tap targets are too small or too close together to hit reliably with a finger.

  • All page content should be contained by landmarks (6 elements)

    All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

2 checks passed
  • Every image has alt text

    All 6 images in the HTML carry an alt attribute.

  • 38 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 42 WCAG 2.2 A/AA and best-practice rules on the phone render: 38 passed and 4 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10086
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Structured data has 1 problem

    Structured data found (Organization and WebSite) but with 1 problem, for example “WebSite: missing name”.

  • 14 internal links, 0 external

    The homepage links to 14 pages on probel.com.br and 0 external pages.

6 checks passed
  • Meta description: 155 characters

    Your meta description is 155 characters: “Probel Colchões. Descubra o Conforto Superior dos Colchões e Conjuntos Box da Probel e Tenha Noites de Sono Perfeitas! …”.

  • Title: 45 characters

    Your title is a healthy 45 characters: “Probel Colchões - Sempre a sua melhor escolha”.

  • Canonical URL set

    The canonical URL is https://www.probel.com.br/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.prodormir.com.br/sitemap.xml.

AI search readiness

100
2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.

Other pages

1 to fix95
  • 8 pages without an H1

    https://www.probel.com.br/colchao, https://www.probel.com.br/conjunto-box, https://www.probel.com.br/kit-box-bau-colchao, https://www.probel.com.br/base-box, https://www.probel.com.br/cabeceira and https://www.probel.com.br/travesseiro and 2 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 5 pages slow to respond

    https://www.probel.com.br/conjunto-box, https://www.probel.com.br/box-bau, https://www.probel.com.br/cabeceira, https://www.probel.com.br/travesseiro and https://www.probel.com.br/promocao took over 3 s to send their HTML from our server.

  • 12 internal pages checked

    We fetched 12 pages linked from your homepage and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 12 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 12 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 12 pages that loaded have a <title>.

Best practices

3 to fixGoogle 9271
  • 2 broken images

    2 images failed to load on a phone, for example https://bat.bing.com/action/0?ti=343115644&tm=gtm002&Ver=2&mid=eca58b32-6b56-4ab7-8072-bb1f0e0118d5&bo=1&sid=fa941f10d4f211f199f89ff8f802148d&vid=fa945f70d4f211f1a6c7db72763820da&vids=1&msclkid=N&pi=9.

  • 8 small tap targets

    8 of 19 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 400 ()”.

  • 3 low-resolution images

    3 images are served at too low a resolution for sharp phone screens.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

5 to fix33
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 23 words

    The homepage has only about 23 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

1 checks passed
  • Analytics in place

    Analytics detected: Google Tag Manager, Meta Pixel and Hotjar.

Privacy and tracking

1 to fix
  • 9 trackers load before any consent

    9

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Meta Pixel and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 21 cookies set on arrival

    21

    Opening the homepage sets 21 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 53 other companies contacted

    Loading the homepage contacts 53 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at probel.com.br, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
React
Analytics
Google Tag Manager | Hotjar
Hosting
AWS

Company

Founded
1940

Upkeep, stack, hiring and company data from programmable.info

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This review found 40 issues on probel.com.br, including 22 speed issues, 2 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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