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probo.nl website review

Visit site (opens in a new tab)Reviewed 31 October 202657 issues · 110 checks

This review found 57 issues worth fixing on probo.nl, 21 of them high impact, across 110 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.7 s2.4 sMay 9Oct 242.6 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.6 s
May 16, 20262.6 s
May 23, 20262.6 s
May 30, 20262.6 s
Jun 6, 20262.5 s
Jun 13, 20262.6 s
Jun 20, 20262.6 s
Jun 27, 20262.7 s
Jul 4, 20262.7 s
Jul 11, 20262.7 s
Jul 18, 20262.6 s
Jul 25, 20262.6 s
Aug 1, 20262.5 s
Aug 8, 20262.4 s
Aug 15, 20262.4 s
Aug 22, 20262.5 s
Aug 29, 20262.4 s
Sep 5, 20262.5 s
Sep 12, 20262.5 s
Sep 19, 20262.5 s
Sep 26, 20262.6 s
Oct 3, 20262.6 s
Oct 10, 20262.6 s
Oct 17, 20262.6 s
Oct 24, 20262.6 s
Real-visitor tap response (INP)75th percentile, phones
916 ms428 msMay 9Oct 24509 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026773 ms
May 16, 2026795 ms
May 23, 2026793 ms
May 30, 2026815 ms
Jun 6, 2026815 ms
Jun 13, 2026810 ms
Jun 20, 2026833 ms
Jun 27, 2026845 ms
Jul 4, 2026837 ms
Jul 11, 2026860 ms
Jul 18, 2026845 ms
Jul 25, 2026795 ms
Aug 1, 2026794 ms
Aug 8, 2026770 ms
Aug 15, 2026755 ms
Aug 22, 2026752 ms
Aug 29, 2026664 ms
Sep 5, 2026625 ms
Sep 12, 2026582 ms
Sep 19, 2026536 ms
Sep 26, 2026518 ms
Oct 3, 2026494 ms
Oct 10, 2026484 ms
Oct 17, 2026495 ms
Oct 24, 2026509 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of probo.nl (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. probo.nl at 0.8 s0.8 s
  2. probo.nl at 1.6 s1.6 s
  3. probo.nl at 2.4 s2.4 s
  4. probo.nl at 3.1 s3.1 s
  5. probo.nl at 3.9 s3.9 s
  6. probo.nl at 4.7 s4.7 s
  7. probo.nl at 5.5 s5.5 s
  8. probo.nl at 6.3 s6.3 s

probo.nl does not allow embedding, so this is Google's rendering of the page.

Speed

13 to fix24
  • Render-blocking requests

    3.7 s

    17 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.7 s.

  • Reduce unused CSS

    2.7 s · 509 KiB

    About 509 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 2.7 s faster on a phone.

  • Mobile performance score: 24

    24/100

    Your mobile performance score is 24. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 5.5 s

    A phone's processor spends 5.5 s on main-thread work while loading, 2.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 4,967 HTML elements

    The page has 4,967 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Improve image delivery

    900 ms · 341 KiB

    8 images could be 341 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 900 ms faster on a phone.

  • Reduce unused JavaScript

    600 ms · 551 KiB

    About 551 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • 7 third-party services on the page

    7 third-party services load with your homepage (trengo.eu, Google Tag Manager and bunny.net and others), adding 1.2 MB and 641 ms of main-thread time.

  • Minify JavaScript

    380 ms · 216 KiB

    216 KiB could be saved by minifying JavaScript.

  • trengo.eu adds 403 ms

    403 ms

    trengo.eu costs a phone 403 ms of main-thread work and 407 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Font display

    300 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 300 ms).

  • 13 long tasks on the main thread

    13 long tasks block the main thread while loading, the longest for 300 ms. During a long task the page ignores taps.

  • prismic.io adds 0 ms

    0 ms

    prismic.io costs a phone 0 ms of main-thread work and 505 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    87 KiB

    2 files are served with short cache lifetimes, so returning visitors download them again (87 KiB).

  • Minify CSS

    22 KiB

    22 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 194 ms

    194 ms

    Your server sent the HTML in 194 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 10.3 s

    10.3 s

    Your largest element takes 10.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 17.8 s

    17.8 s

    The page becomes fully interactive after 17.8 s. Good is under 3.8 s.

  • Speed Index: 8.2 s

    8.2 s

    Visually, the page fills in at 8.2 s (Speed Index). Good is under 3.4 s.

  • Cumulative Layout Shift: 0.412

    0.412

    The layout shifts by 0.412 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • First Contentful Paint: 3.6 s

    3.6 s

    The first text or image appears after 3.6 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 681 ms

    681 ms

    Scripts block taps and scrolling for 681 ms in total while the page loads. Good is under 200 ms.

  • Real-user INP: 462 ms

    462 ms

    Real visitors wait 462 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.22

    0.22

    For real visitors the layout shifts by 0.22 (75th percentile). Good is under 0.1.

  • Largest content (LCP) held steady for real visitors

    +1%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.6 s to 2.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user LCP: 1.1 s

    1.1 s

    Real visitors wait 1.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 0.8 s

    0.8 s

    Real visitors see the first content after 0.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 366 ms

    366 ms

    Real visitors wait 366 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 36% faster for real visitors

    -36%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 773 ms to 509 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Images and page weight

3 to fix69
  • Page weight: 3.2 MB in 317 requests

    3.2 MB

    Your homepage downloads 3.2 MB in 317 requests on a phone: scripts 1.5 MB (263), images 771 KiB (17) and stylesheets 500 KiB (18). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    a7a92803-1477-47e8-b6f0-2f51ffbc4bb9_durst-printer-2.jpeg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 1 image far larger than shown

    168 KiB

    1 image is downloaded at several times the size a phone draws it, for example a7a92803-1477-47e8-b6f0-2f51ffbc4bb9_durst-printer-2.jpeg at 3,492 px wide, shown at 358 px. Resized copies would save about 168 KiB.

  • About 0.9 g of CO₂ per visit

    0.91 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.91 g of CO₂e: 109.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

12 to fixGoogle 8186
  • ARIA attributes must conform to valid names (2 elements)

    ARIA attributes must conform to valid names: 2 elements on the page fail this check, rated critical by axe-core.

  • Unlabelled dropdowns

    1 dropdown has no label.

  • 16 text elements with low contrast

    16 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • autocomplete attribute must be used correctly (2 elements)

    autocomplete attribute must be used correctly: 2 elements on the page fail this check, rated serious by axe-core.

  • ARIA dialog and alertdialog nodes should have an accessible name (1 element)

    ARIA dialog and alertdialog nodes should have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.

  • Main landmark should not be contained in another landmark (1 element)

    Main landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Document should not have more than one banner landmark (1 element)

    Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Document should not have more than one main landmark (1 element)

    Document should not have more than one main landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • 17 links without text

    17 visible links have no text or label, so screen readers cannot say where they go.

  • 7 form fields without a label

    7 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • ARIA role should be appropriate for the element (1 element)

    ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 17 images in the HTML carry an alt attribute.

  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 11 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 9278
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 763 internal links, 7 external

    The homepage links to 763 pages on probo.nl and 7 external pages.

4 checks passed
  • Meta description: 118 characters

    Your meta description is 118 characters: “Probo is er exclusief voor printprofessionals: jij ontwerpt en adviseert, wij drukken en bezorgen jouw printproducten.”.

  • Title: 48 characters

    Your title is a healthy 48 characters: “Probo.nl - Print voor printprofessionals - Probo”.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.probo.nl/pub/media/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (3,013 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix83
  • 1 linked page hidden from search

    /nl/voor-printprofessionals is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 2 pages without a meta description

    /cookie-statement and /buitenreclame/paalreclame have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 pages without an H1

    /cookie-statement, /nl/voor-printprofessionals, /buitenreclame, /buitenreclame/gevelreclame, /buitenreclame/gevelvlaggen and /buitenreclame/lichtreclame and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 197 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7785
  • 4 small tap targets

    4 of 7 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix88
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (probo.nl).

  • Valid certificate (109 days left)

    The certificate from Sectigo Limited · Sectigo Public Server Authentication CA DV R36 verifies for probo.nl and is valid for another 109 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • http:// redirects to https

    http://probo.nl redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 47 links work

    All 47 links checked from your homepage (40 internal, 7 external) answered without errors.

Domain and trust

  • No CAA record

    probo.nl has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    probo.nl's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

1 checks passed
  • Domain is 25 years old

    25 years

    probo.nl was registered in Nov 2000 through Realtime Register. An established domain carries more trust with email providers and search engines.

Content and conversion

5 to fix33
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • A 20-field form

    Your longest form asks for 20 fields (13 required). Every extra field lowers completion.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 746 words of copy

    The homepage carries about 746 words of visible text.

1 checks passed
  • Analytics in place

    Analytics detected: Google Tag Manager.

Email authentication

85
  • Email authentication score: 85/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 a:malengo.exception.mx ip4:46.102.228.158 ip4:83.136.196.91 include:spf.mandrillapp.com include:spf.protection.o…”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”, “selector2” and “s1”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Ads and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 14 cookies set on arrival

    14

    Opening the homepage sets 14 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 10 other companies contacted

    Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Framework
Tailwind CSS
E-commerce
Magento
Analytics
Google Tag Manager
Hosting
AWS

Upkeep, stack, hiring and company data from programmable.info

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This review found 57 issues on probo.nl, including 22 speed issues, 5 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
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  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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