progressiveproduce.com website review

41 files are served with short cache lifetimes, so returning visitors download them again (1.3 MB).

8 images could be 358 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.4 s faster on a phone.

Your mobile performance score is 64 (desktop: 65). Pages that score under 90 lose visitors before the first paint.

About 125 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 570 ms faster on a phone.

The page has 2,014 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

3 third-party services load with your homepage (Google Tag Manager, edit.site and Google Analytics), adding 293 KiB and 189 ms of main-thread time.

About 28 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

2 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.

6 long tasks block the main thread while loading, the longest for 131 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 16.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “image”.

The page becomes fully interactive after 19.0 s. Good is under 3.8 s.

Visually, the page fills in at 5.6 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.1 s on a phone. Good is under 1.8 s.

The layout shifts by 0.115 while loading, so content jumps under the reader's thumb. Good is under 0.1.

1 image have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 3.5 MB in 58 requests on a phone: other files 2.0 MB (15), images 990 KiB (12) and scripts 376 KiB (15). Under 2 MB keeps phones on slow connections fast.

1 image (35 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

2 images further down the page (57 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.99 g of CO₂e: 118.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 form fields have no label, so screen readers announce an empty box and autofill guesses.

Headings skip levels (h1 → h4, h1 → h4 and h4 → h6), which makes the page harder to scan with a screen reader.

Elements with visible text labels do not have matching accessible names. (3 elements).

Your title is only 19 characters: “Progressive Produce”. Between 30 and 65 characters leaves room to say what you do and for whom.

There are 14 <h1> headlines (“What We Grow”, “Field Notes” and “1967”). One clear main headline is easier for people and search engines.

Your meta description is 170 characters; Google truncates after about 160, so the end of your pitch is cut.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

The homepage links to 12 pages on progressiveproduce.com and 11 external pages.

Your Organization JSON-LD is missing logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

There is no https://www.progressiveproduce.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

Your homepage links to 1 page by a URL that isn't its canonical one, for example https://www.progressiveproduce.com/news/pacific-trellis-fruit-and-progressive-produce-name-rodolfo-spielmann-president-and-chief-executive-officer-1, whose canonical is https://www.progressiveproduce.com/news/post. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

https://www.progressiveproduce.com/news has no <h1> headline, so visitors and search engines get no clear main topic.

https://www.progressiveproduce.com/news/pacific-trellis-fruit-and-progressive-produce-name-rodolfo-spielmann-president-and-chief-executive-officer-1 has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 7 pages linked from your homepage and read each the way a search engine does.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

Social proof on the homepage: 4 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 662 words of visible text.

Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 6 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 7 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.