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progressiveautomations.com website review
Visit site (opens in a new tab)Reviewed 4 November 202635 issues · 90 checks
This review found 35 issues worth fixing on progressiveautomations.com, 13 of them high impact, across 90 checks. The most urgent: mobile performance score: 49. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
83B- #21,278 of 92,710 reviewed websitesbeats 72%
- #13,279 of 49,323 online storesbeats 67%
- #12,841 of 44,495 Shopify storesbeats 64%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.8 s |
| May 23, 2026 | 2.7 s |
| May 30, 2026 | 2.5 s |
| Jun 6, 2026 | 2.3 s |
| Jun 13, 2026 | 2.2 s |
| Jun 20, 2026 | 2.2 s |
| Jun 27, 2026 | 2.3 s |
| Jul 4, 2026 | 2.4 s |
| Jul 11, 2026 | 2.5 s |
| Jul 18, 2026 | 2.5 s |
| Jul 25, 2026 | 2.5 s |
| Aug 1, 2026 | 2.5 s |
| Aug 8, 2026 | 2.5 s |
| Aug 15, 2026 | 2.6 s |
| Aug 22, 2026 | 2.7 s |
| Aug 29, 2026 | 2.7 s |
| Sep 5, 2026 | 2.7 s |
| Sep 12, 2026 | 2.7 s |
| Sep 19, 2026 | 2.7 s |
| Sep 26, 2026 | 2.6 s |
| Oct 3, 2026 | 2.5 s |
| Oct 10, 2026 | 2.4 s |
| Oct 17, 2026 | 2.3 s |
| Oct 24, 2026 | 2.2 s |
| Oct 31, 2026 | 2.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 253 ms |
| May 23, 2026 | 212 ms |
| May 30, 2026 | 194 ms |
| Jun 6, 2026 | 191 ms |
| Jun 13, 2026 | 176 ms |
| Jun 20, 2026 | 175 ms |
| Jun 27, 2026 | 178 ms |
| Jul 4, 2026 | 186 ms |
| Jul 11, 2026 | 199 ms |
| Jul 18, 2026 | 203 ms |
| Jul 25, 2026 | 195 ms |
| Aug 1, 2026 | 191 ms |
| Aug 8, 2026 | 188 ms |
| Aug 15, 2026 | 197 ms |
| Aug 22, 2026 | 203 ms |
| Aug 29, 2026 | 198 ms |
| Sep 5, 2026 | 198 ms |
| Sep 12, 2026 | 191 ms |
| Sep 19, 2026 | 195 ms |
| Sep 26, 2026 | 189 ms |
| Oct 3, 2026 | 178 ms |
| Oct 10, 2026 | 172 ms |
| Oct 17, 2026 | 163 ms |
| Oct 24, 2026 | 160 ms |
| Oct 31, 2026 | 163 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.2 s
2.3 s
3.5 s
4.6 s
5.8 s
7.0 s
8.1 s
9.3 s
Speed
Mobile performance score: 49
49/100Your mobile performance score is 49. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 9.0 s
A phone's processor spends 9.0 s on main-thread work while loading, 4.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
6,173 HTML elements
The page has 6,173 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Clarity and Other Google APIs/SDKs and others), adding 2.0 MB and 2.2 s of main-thread time.
Reduce unused JavaScript
1.4 MBAbout 1.4 MB of JavaScript is downloaded but never used on this page.
Render-blocking requests
950 ms7 files block the first paint until they finish downloading. Deferring or inlining them could save about 950 ms.
Google Tag Manager adds 762 ms
762 msGoogle Tag Manager costs a phone 762 ms of main-thread work and 1,015 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Clarity adds 462 ms
462 msClarity costs a phone 462 ms of main-thread work and 31 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
363 KiB26 files are served with short cache lifetimes, so returning visitors download them again (363 KiB).
Other Google APIs/SDKs adds 268 ms
268 msOther Google APIs/SDKs costs a phone 268 ms of main-thread work and 257 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
150 ms · 126 KiBAbout 126 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 242 ms. During a long task the page ignores taps.
Improve image delivery
150 ms · 77 KiB8 images could be 77 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
Legacy JavaScript
54 KiBPolyfills for old browsers add 54 KiB JavaScript that modern phones do not need.
Duplicated JavaScript
11 KiB11 KiB JavaScript is shipped twice across bundles.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
5 KiB5 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 10 ms
10 msYour server sent the HTML in 10 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 29.1 s
29.1 sThe page becomes fully interactive after 29.1 s. Good is under 3.8 s.
Speed Index: 11.1 s
11.1 sVisually, the page fills in at 11.1 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 1.1 s
1.1 sScripts block taps and scrolling for 1.1 s in total while the page loads. Good is under 200 ms.
Largest Contentful Paint: 5.1 s
5.1 sYour largest element takes 5.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “FORWARD THINKING. INNOVATIVE. CUSTOMER FOCUSED.”.
10 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.5 s
1.5 sReal visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 113 ms
113 msReal visitors wait 113 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.3 s
1.3 sReal visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 654 ms
654 msReal visitors wait 654 ms for your server to start answering (75th percentile). Good is under 800 ms.
Tap response (INP) got 31% faster for real visitors
-31%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 253 ms to 163 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 19% faster for real visitors
-19%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.8 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 1.2 s
1.2 sThe first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 4.9 MB in 380 requests
4.9 MBYour homepage downloads 4.9 MB in 380 requests on a phone: scripts 2.6 MB (103), images 1,021 KiB (82) and other files 906 KiB (157). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
PA-HD3A_Hall_mobile.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 1.4 g of CO₂ per visit
1.39 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.39 g of CO₂e: 167.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
15 tap targets too small
15 tap targets are too small or too close together to hit reliably with a finger.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
17 links without text
17 visible links have no text or label, so screen readers cannot say where they go.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
2 checks passed
Every image has alt text
All 118 images in the HTML carry an alt attribute.
53 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 53 passed and 2 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (88 characters)
Your title is 88 characters, so Google will cut it off around 60: “Motion Control Systems & Power Solutions for Modern Automation – Progressive Automations”.
344 internal links, 20 external
The homepage links to 344 pages on progressiveautomations.com and 20 external pages.
7 checks passed
Meta description: 136 characters
Your meta description is 136 characters: “From smart workstations to complex industrial setups — we provide reliable motion technology backed by expert support a…”.
One H1 headline
Your main headline reads: “FORWARD THINKING. INNOVATIVE. CUSTOMER FOCUSED.”.
Canonical URL set
The canonical URL is https://www.progressiveautomations.com/.
Structured data in place
Structured data found: OnlineStore, Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.progressiveautomations.com/sitemap.xml.
AI search readiness
Parts of the site are closed to 6 AI crawlers
Your robots.txt lets ChatGPT search (OAI-SearchBot), ChatGPT (ChatGPT-User), Claude search (Claude-SearchBot), Claude (Claude-User), Perplexity (PerplexityBot) and Perplexity (Perplexity-User) read the homepage but closes other sections to them, so answers about those pages can't cite you.
Opted out of AI training for 1 crawler
robots.txt blocks CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers, which the crawlers above handle.
3 checks passed
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (2,966 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.progressiveautomations.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a title
https://www.progressiveautomations.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.
1 linked page hidden from search
https://www.progressiveautomations.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
2 pages share a title
https://www.progressiveautomations.com/pages/industrial-linear-actuators and https://www.progressiveautomations.com/collections/industrial-linear-actuators all use the title “Industrial Linear Actuators - Buy Electric Industrial Actuators – Pro…”. Search engines can't tell which page to show for a search, so each competes with the others.
1 page without a meta description
https://www.progressiveautomations.com/customer_authentication/redirect has no meta description, so Google writes the search snippet from whatever text it finds.
2 pages share a meta description
https://www.progressiveautomations.com/pages/industrial-linear-actuators and https://www.progressiveautomations.com/collections/industrial-linear-actuators use the same meta description. A description written for each page earns more clicks.
2 links to non-canonical URLs
Your homepage links to 2 pages by a URL that isn't their canonical one, for example https://www.progressiveautomations.com/pages/industrial-linear-actuators, whose canonical is https://www.progressiveautomations.com/collections/industrial-linear-actuators. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
15 pages without an H1
https://www.progressiveautomations.com/pages/industrial-linear-actuators, https://www.progressiveautomations.com/collections/lifting-column-sets, https://www.progressiveautomations.com/pages/mini-linear-actuators, https://www.progressiveautomations.com/collections/tv-lifts, https://www.progressiveautomations.com/blogs/how-to/complete-guide-to-ip-rating and https://www.progressiveautomations.com/products/pa-hd1 and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.
1 page slow to respond
https://www.progressiveautomations.com/customer_authentication/redirect took over 3 s to send its HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 105 found) and read each the way a search engine does.
1 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.net/action/0?ti=15324259&tm=gtm002&Ver=2&mid=25a8ffc0-eb04-42b5-83e5-c9f708742a2e&bo=2>m_tag_source=1&pi=918639831&lg=en-US&sw=390&sh=844&sc=24&nwd=1&tl=Motion%20Control%20Systems%2.
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 429 ()”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
Tap targets are thumb-sized
61 of 65 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,392 words of copy
The homepage carries about 1,392 words of visible text.
7 checks passed
19 calls to action
The homepage has 19 calls to action, for example “Türkiye TRY ₺”, “Order Status” and “Contact Us”.
7 short forms
7 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 2 testimonial or review blocks, 1 customer or partner logo and 1 trust badge.
Analytics in place
Analytics detected: Google Tag Manager, Microsoft Clarity, HubSpot and Amplitude.
Direct contact links
Visitors can reach you directly: 3 phone links and 1 email link.
Opening hours shown
Your opening hours are on the homepage.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Privacy and tracking
10 trackers load before any consent
10Before a visitor clicks anything, the page loads Amplitude, Google Ads, Google Analytics, Google Tag Manager and LinkedIn Insight and 5 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
23 cookies set on arrival
23Opening the homepage sets 23 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
50 other companies contacted
Loading the homepage contacts 50 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at progressiveautomations.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 10 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Pa Amplitude Connector · Judge Me Reviews · Sitemap Noindex Pro Seo · Microsoft Clarity · Frontend · Progressive Warranty · trafficmanager.net · reputon.com · hubapi.com · amazonaws.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Tag Manager | Amplitude | Microsoft Clarity
- Hosting
- Shopify
Hiring
- Hiring
- 8 open roles
- Teams
- R&D (4), Sales (3), Warehouse (1)
- Job board
- rippling
Company
- Headquarters
- Richmond
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 35 issues on progressiveautomations.com, including 14 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.