progyny.com website review

54 files are served with short cache lifetimes, so returning visitors download them again (497 KiB).

6 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.5 s.

About 405 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 650 ms faster on a phone.

Your mobile performance score is 68. Pages that score under 90 lose visitors before the first paint.

17 images could be 745 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

8 third-party services load with your homepage (Google Tag Manager, Cloudflare CDN and Optanon and others), adding 1.1 MB and 613 ms of main-thread time.

Google Tag Manager costs a phone 286 ms of main-thread work and 451 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

6 long tasks block the main thread while loading, the longest for 113 ms. During a long task the page ignores taps.

About 58 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 50 ms faster on a phone.

Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

7 KiB could be saved by minifying CSS.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 9.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “smiling-family-of-four-full-size-crop”.

The page becomes fully interactive after 14.6 s. Good is under 3.8 s.

The layout shifts by 0.127 while loading, so content jumps under the reader's thumb. Good is under 0.1.

Your homepage downloads 2.9 MB in 105 requests on a phone: images 1.5 MB (44), scripts 1.1 MB (25) and fonts 216 KiB (7). Under 2 MB keeps phones on slow connections fast.

smiling-family-of-four-full-size-crop.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

2 images are downloaded at several times the size a phone draws them, for example global-outline-on-blue-background.svg at 1,460 px wide, shown at 390 px. Resized copies would save about 58 KiB.

1 image further down the page (122 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.83 g of CO₂e: 99.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 button has no accessible name, so screen readers announce just “button”.

7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

1 image has no alt text, which hurts accessibility and image search.

18 visible links have no text or label, so screen readers cannot say where they go.

Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

Elements with visible text labels do not have matching accessible names. (1 element).

Your title is 114 characters, so Google will cut it off around 60: “Your partner in life's pivotal moments - Women's health, family building, fertility benef…”.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

7 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

5 links have no real href, so search engines can't follow them.

The homepage links to 64 pages on progyny.com and 13 external pages.

Your Organization JSON-LD is missing logo, sameAs (social profiles) and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

There is no https://progyny.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

We fetched 15 pages linked from your homepage (of 38 found) and read each the way a search engine does.

9 of 19 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

Large scripts ship without source maps.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 1,067 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager and HubSpot (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 7 cookies (measured from a US location before any click).

Loading the homepage contacts 21 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.