Website review, no card needed
prolonglash.com website review
Visit site (opens in a new tab)Reviewed 9 November 202632 issues · 79 checks
This review found 32 issues worth fixing on prolonglash.com, 11 of them high impact, across 79 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
83B- #23,380 of 100,975 reviewed websitesbeats 72%
- #15,050 of 55,711 online storesbeats 67%
- #14,585 of 50,615 Shopify storesbeats 64%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.8 s |
| May 30, 2026 | 1.7 s |
| Jun 6, 2026 | 1.8 s |
| Jun 13, 2026 | 1.8 s |
| Jun 20, 2026 | 1.8 s |
| Jun 27, 2026 | 1.9 s |
| Jul 4, 2026 | 1.9 s |
| Jul 11, 2026 | 1.9 s |
| Jul 18, 2026 | 2.0 s |
| Jul 25, 2026 | 2.0 s |
| Aug 1, 2026 | 1.9 s |
| Aug 8, 2026 | 1.9 s |
| Aug 15, 2026 | 1.9 s |
| Aug 22, 2026 | 2.0 s |
| Aug 29, 2026 | 1.9 s |
| Sep 5, 2026 | 1.8 s |
| Sep 12, 2026 | 1.7 s |
| Sep 19, 2026 | 1.7 s |
| Sep 26, 2026 | 1.7 s |
| Oct 3, 2026 | 1.8 s |
| Oct 10, 2026 | 2.4 s |
| Oct 17, 2026 | 2.5 s |
| Oct 24, 2026 | 2.6 s |
| Oct 31, 2026 | 2.5 s |
| Nov 7, 2026 | 2.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 121 ms |
| May 30, 2026 | 120 ms |
| Jun 6, 2026 | 124 ms |
| Jun 13, 2026 | 125 ms |
| Jun 20, 2026 | 121 ms |
| Jun 27, 2026 | 126 ms |
| Jul 4, 2026 | 121 ms |
| Jul 11, 2026 | 127 ms |
| Jul 18, 2026 | 129 ms |
| Jul 25, 2026 | 133 ms |
| Aug 1, 2026 | 142 ms |
| Aug 8, 2026 | 130 ms |
| Aug 15, 2026 | 130 ms |
| Aug 22, 2026 | 130 ms |
| Aug 29, 2026 | 124 ms |
| Sep 12, 2026 | 129 ms |
| Sep 19, 2026 | 130 ms |
| Oct 3, 2026 | 137 ms |
| Oct 10, 2026 | 154 ms |
| Oct 17, 2026 | 150 ms |
| Oct 31, 2026 | 150 ms |
| Nov 7, 2026 | 136 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.9 s
1.8 s
2.6 s
3.5 s
4.4 s
5.3 s
6.2 s
7.0 s
Speed
Render-blocking requests
1.4 s5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.
Mobile performance score: 44
44/100Your mobile performance score is 44. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 5.2 s
A phone's processor spends 5.2 s on main-thread work while loading, 2.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Klaviyo and joinground.com and others), adding 1.9 MB and 1.3 s of main-thread time.
Google Tag Manager adds 583 ms
583 msGoogle Tag Manager costs a phone 583 ms of main-thread work and 714 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused JavaScript
614 KiBAbout 614 KiB of JavaScript is downloaded but never used on this page.
Improve image delivery
383 KiB11 images could be 383 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Use efficient cache lifetimes
354 KiB12 files are served with short cache lifetimes, so returning visitors download them again (354 KiB).
Klaviyo adds 269 ms
269 msKlaviyo costs a phone 269 ms of main-thread work and 392 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
1,748 HTML elements
The page has 1,748 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
15 long tasks on the main thread
15 long tasks block the main thread while loading, the longest for 239 ms. During a long task the page ignores taps.
Legacy JavaScript
19 KiBPolyfills for old browsers add 19 KiB JavaScript that modern phones do not need.
Minify JavaScript
14 KiB14 KiB could be saved by minifying JavaScript.
Reduce unused CSS
11 KiBAbout 11 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 14 ms
14 msYour server sent the HTML in 14 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 10.6 s
10.6 sYour largest element takes 10.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Eyelash Extension Cleanser Products, Aftercare & Education …”.
Time to Interactive: 24.9 s
24.9 sThe page becomes fully interactive after 24.9 s. Good is under 3.8 s.
Speed Index: 9.1 s
9.1 sVisually, the page fills in at 9.1 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 847 ms
847 msScripts block taps and scrolling for 847 ms in total while the page loads. Good is under 200 ms.
Largest content (LCP) got 32% slower for real visitors
+32%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.8 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user TTFB: 811 ms
811 msReal visitors wait 811 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 2.0 s
2.0 sThe first text or image appears after 2.0 s on a phone. Good is under 1.8 s.
Tap response (INP) got 19% slower for real visitors
+19%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 121 ms to 136 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user LCP: 2.2 s
2.2 sReal visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 136 ms
136 msReal visitors wait 136 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.06
0.06For real visitors the layout shifts by 0.06 (75th percentile). Good is under 0.1.
Real-user FCP: 1.5 s
1.5 sReal visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.
Cumulative Layout Shift: 0.069
0.069The layout barely moves while loading (CLS 0.069, good is under 0.1).
Images and page weight
Page weight: 4.9 MB in 351 requests
4.9 MBYour homepage downloads 4.9 MB in 351 requests on a phone: scripts 2.1 MB (120), images 1.5 MB (41) and other files 912 KiB (144). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
Untitled_design_-_2022-05-20T162439.394_750x.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
8 images far larger than shown
293 KiB8 images are downloaded at several times the size a phone draws them, for example Untitled_design_-_2022-05-23T183139.495.png at 1,200 px wide, shown at 310 px. Resized copies would save about 293 KiB.
About 1.4 g of CO₂ per visit
1.39 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.39 g of CO₂e: 166.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
autocomplete attribute must be used correctly (1 element)
autocomplete attribute must be used correctly: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (5 elements)
All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.
5 form fields without a label
5 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 106 images in the HTML carry an alt attribute.
55 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 55 passed and 3 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
2 H1 headlines
There are 2 <h1> headlines (“” and “”). One clear main headline is easier for people and search engines.
102 internal links, 12 external
The homepage links to 102 pages on prolonglash.com and 12 external pages.
7 checks passed
Meta description: 155 characters
Your meta description is 155 characters: “Discover eyelash extension aftercare products from Prolong Lash US. Shop the range of lash cleansers, oil-free products…”.
Title: 56 characters
Your title is a healthy 56 characters: “Prolong Lash US - Eyelash Extension Aftercare & Supplies”.
Canonical URL set
The canonical URL is https://prolonglash.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://prolonglash.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,766 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://prolonglash.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 linked page is broken
Your homepage links to https://prolonglash.com/collections/prolong-lash-x-flutterstop/products/prolong-lash-x-flutterstop, which answers with an error. Visitors hit a dead end and search engines drop it.
3 pages without a meta description
https://prolonglash.com/collections/hypochlorous-acid-spray, https://prolonglash.com/collections/prolong-lash-x-flutterstop and https://prolonglash.com/collections/business-growth-workshops have no meta description, so Google writes the search snippet from whatever text it finds.
2 pages without an H1
https://prolonglash.com/pages/about and https://prolonglash.com/pages/partner-program have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 38 found) and read each the way a search engine does.
4 checks passed
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 13 pages that loaded have a <title>.
Best practices
6 small tap targets
6 of 26 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_EMPTY_RESPONSE”.
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
About 2,599 words of copy
The homepage carries about 2,599 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop Now”.
11 calls to action
The homepage has 11 calls to action, for example “Shop”, “Shopify Collective Sign Up” and “Shop Now”.
4 short forms
4 short forms (2 fields at most) are right on the homepage, asking for an email.
Social proof on the page
Social proof on the homepage: 92 testimonial or review blocks, 3 customer or partner logos and 3 trust badges.
Analytics in place
Analytics detected: Google Tag Manager and Google Analytics.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
22 cookies set on arrival
22Opening the homepage sets 22 cookies, 3 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
53 other companies contacted
Loading the homepage contacts 53 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at prolonglash.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 14 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Triplewhale · Klaviyo Email Marketing Sms · Blocky Fraud Blocker · Ground · Quinn Shoppable Videos · Beast Currency Converter · Quinn Live · Ordereasy · Avada Cookie Bar · Reviews Co Uk Product And Merchant Review Collection · b-cdn.net · nfcube.com · nice-team.net · instant.one
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Analytics | Google Tag Manager
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 32 issues on prolonglash.com, including 18 speed issues, 1 SEO issue and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.