properbrands.com website review

Your mobile performance score is 76 (desktop: 93). Pages that score under 90 lose visitors before the first paint.

About 657 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

8 third-party services load with your homepage (elfsightcdn.com, cdn-website.com and Facebook and others), adding 1.6 MB and 771 ms of main-thread time.

13 files are served with short cache lifetimes, so returning visitors download them again (375 KiB).

About 66 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

elfsightcdn.com costs a phone 255 ms of main-thread work and 311 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

cdn-website.com costs a phone 178 ms of main-thread work and 570 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

A phone's processor spends 2.2 s on main-thread work while loading, 857 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

10 long tasks block the main thread while loading, the longest for 115 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Polyfills for old browsers add 41 KiB JavaScript that modern phones do not need.

1 image could be 11 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

The page becomes fully interactive after 15.6 s. Good is under 3.8 s.

Your largest element takes 4.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Expect A Higher Standard. Proper Brands cultivates excellen…”.

Visually, the page fills in at 4.8 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.4 s on a phone. Good is under 1.8 s.

1 image have no width and height attributes, so the layout jumps as each one loads.

By the Sustainable Web Design model, a visit to your homepage emits about 0.56 g of CO₂e: 67.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Elements must only use permitted ARIA attributes: 3 elements on the page fail this check, rated serious by axe-core.

1 image has no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 12 elements on the page fail this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

Headings skip levels (h3 → h5), which makes the page harder to scan with a screen reader.

3 links have no real href, so search engines can't follow them.

The homepage links to 35 pages on properbrands.com and 5 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

Your homepage links to https://www.properbrands.com/proper-classic-golf-tournament, which answers with an error. Visitors hit a dead end and search engines drop it.

https://www.properbrands.com/proper-cannabis, https://www.properbrands.com/honeybee, https://www.properbrands.com/ratio and https://www.properbrands.com/goodnight have no <h1> headline, so visitors and search engines get no clear main topic.

https://www.properbrands.com/store-locator, https://www.properbrands.com/subscribe and https://www.properbrands.com/contact have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 15 pages linked from your homepage (of 20 found) and read each the way a search engine does.

1 image failed to load on a phone, for example https://www.facebook.com/tr?id=810967469648991&ev=PageView&noscript=1.

1 error was logged to the browser console while the page loaded, for example “Uncaught TypeError: Cannot read properties of undefined (reading 'register')”.

Large scripts ship without source maps.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 246 words of visible text; thin pages give Google and first-time buyers little to go on.

There is no form on the homepage, so every lead has to click through to another page first.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 10 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 25 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.