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proteautobrasil.com.br website review

Visit site (opens in a new tab)Reviewed 23 October 202652 issues · 91 checks

This review found 52 issues worth fixing on proteautobrasil.com.br, 17 of them high impact, across 91 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.7 s2.4 sMay 2Oct 172.5 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20262.7 s
May 9, 20262.5 s
May 16, 20262.5 s
May 23, 20262.5 s
May 30, 20262.5 s
Jun 6, 20262.5 s
Jun 13, 20262.6 s
Jun 20, 20262.6 s
Jun 27, 20262.6 s
Jul 4, 20262.6 s
Jul 11, 20262.5 s
Jul 18, 20262.6 s
Jul 25, 20262.6 s
Aug 1, 20262.6 s
Aug 8, 20262.6 s
Aug 15, 20262.6 s
Aug 22, 20262.7 s
Aug 29, 20262.6 s
Sep 5, 20262.6 s
Sep 12, 20262.6 s
Sep 19, 20262.6 s
Sep 26, 20262.7 s
Oct 3, 20262.6 s
Oct 10, 20262.6 s
Oct 17, 20262.5 s
Real-visitor tap response (INP)75th percentile, phones
245 ms133 msMay 2Oct 17146 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026216 ms
May 9, 2026221 ms
May 16, 2026209 ms
May 23, 2026200 ms
May 30, 2026192 ms
Jun 6, 2026184 ms
Jun 13, 2026178 ms
Jun 20, 2026182 ms
Jun 27, 2026188 ms
Jul 4, 2026198 ms
Jul 11, 2026199 ms
Jul 18, 2026195 ms
Jul 25, 2026207 ms
Aug 1, 2026211 ms
Aug 8, 2026228 ms
Aug 15, 2026231 ms
Aug 22, 2026224 ms
Aug 29, 2026226 ms
Sep 5, 2026213 ms
Sep 12, 2026222 ms
Sep 19, 2026232 ms
Sep 26, 2026228 ms
Oct 3, 2026215 ms
Oct 10, 2026184 ms
Oct 17, 2026146 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of proteautobrasil.com.br (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. proteautobrasil.com.br at 1.0 s1.0 s
  2. proteautobrasil.com.br at 2.0 s2.0 s
  3. proteautobrasil.com.br at 2.9 s2.9 s
  4. proteautobrasil.com.br at 3.9 s3.9 s
  5. proteautobrasil.com.br at 4.9 s4.9 s
  6. proteautobrasil.com.br at 5.9 s5.9 s
  7. proteautobrasil.com.br at 6.8 s6.8 s
  8. proteautobrasil.com.br at 7.8 s7.8 s

Speed

13 to fix48
  • Reduce unused JavaScript

    2.5 s · 995 KiB

    About 995 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.5 s faster on a phone.

  • Improve image delivery

    2.1 s · 395 KiB

    6 images could be 395 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.1 s faster on a phone.

  • Font display

    1.0 s

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 1.0 s).

  • Mobile performance score: 48

    48/100

    Your mobile performance score is 48 (desktop: 40). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Use efficient cache lifetimes

    850 ms · 2.1 MB

    24 files are served with short cache lifetimes, so returning visitors download them again (2.1 MB).

  • Reduce unused CSS

    470 ms · 797 KiB

    About 797 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 470 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and Clarity and others), adding 1.4 MB and 897 ms of main-thread time.

  • Render-blocking requests

    900 ms

    16 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.

  • Google Tag Manager adds 409 ms

    409 ms

    Google Tag Manager costs a phone 409 ms of main-thread work and 360 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    300 ms · 39 KiB

    Polyfills for old browsers add 39 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

  • Main-thread work: 3.3 s

    A phone's processor spends 3.3 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Facebook adds 232 ms

    232 ms

    Facebook costs a phone 232 ms of main-thread work and 367 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Vimeo adds 34 ms

    34 ms

    Vimeo costs a phone 34 ms of main-thread work and 526 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 15 long tasks on the main thread

    15 long tasks block the main thread while loading, the longest for 159 ms. During a long task the page ignores taps.

  • Minify CSS

    8 KiB

    8 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    4 KiB

    4 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 2 ms

    2 ms

    Your server sent the HTML in 2 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 15.9 s

    15.9 s

    Your largest element takes 15.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Faça uma simulação Saiba qual seria o valor para sua proteç…”.

  • Time to Interactive: 30.7 s

    30.7 s

    The page becomes fully interactive after 30.7 s. Good is under 3.8 s.

  • Speed Index: 11.6 s

    11.6 s

    Visually, the page fills in at 11.6 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.5 s

    3.5 s

    The first text or image appears after 3.5 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 426 ms

    426 ms

    Scripts block taps and scrolling for 426 ms in total while the page loads. Good is under 200 ms.

  • 26 images without width and height

    26 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    -1%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.7 s to 2.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.1 s

    2.1 s

    Real visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.5 s

    1.5 s

    Real visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.

  • Tap response (INP) got 24% faster for real visitors

    -24%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 216 ms to 146 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.004

    0.004

    The layout barely moves while loading (CLS 0.004, good is under 0.1).

Images and page weight

2 to fix63
  • Page weight: 10.3 MB in 237 requests

    10.3 MB

    Your homepage downloads 10.3 MB in 237 requests on a phone: other files 4.3 MB (63), scripts 3.0 MB (69) and images 1.5 MB (59). Under 2 MB keeps phones on slow connections fast.

  • 7 images below the first screen load straight away

    7 images further down the page (377 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 7 images in older formats

    7 images (377 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 2.9 g of CO₂ per visit

    2.92 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.92 g of CO₂e: 351.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

8 to fixGoogle 6283
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 28 text elements with low contrast

    28 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 17 tap targets too small

    17 tap targets are too small or too close together to hit reliably with a finger.

  • Frames without titles

    2 frames have no title, so screen-reader users cannot tell what they contain.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (31 elements)

    All page content should be contained by landmarks: 31 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h5, h2 → h5 and h2 → h5), which makes the page harder to scan with a screen reader.

1 checks passed
  • 30 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 39 WCAG 2.2 A/AA and best-practice rules on the phone render: 30 passed and 9 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

9 to fixGoogle 8258
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is short (29 characters)

    Your title is only 29 characters: “Proteauto - Proteção Veicular”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is short (51 characters)

    Your meta description is only 51 characters: “Associação dos proprietários de veículos do Brasil.”. 70 to 160 characters is enough to sell the click.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No XML sitemap

    No XML sitemap at https://proteautobrasil.com.br/sitemap.xml, so Google discovers your pages only by following links.

  • No robots.txt

    There is no robots.txt at proteautobrasil.com.br/robots.txt, the first file search crawlers ask for.

  • 2 links crawlers can't follow

    2 links have no real href, so search engines can't follow them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 83 internal links, 17 external

    The homepage links to 83 pages on proteautobrasil.com.br and 17 external pages.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://proteautobrasil.com.br/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    There is no robots.txt, so nothing stops the crawlers behind ChatGPT search, Claude and Perplexity from reading the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (677 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix86
  • 3 pages share a title

    /, https://proteautobrasil.com.br/simule-agora.php and https://proteautobrasil.com.br/a-empresa.php all use the title “Proteauto - Proteção Veicular”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 14 pages share a meta description

    https://proteautobrasil.com.br/simule-agora.php, https://proteautobrasil.com.br/a-empresa.php, https://proteautobrasil.com.br/beneficios/avaliacao.php, https://proteautobrasil.com.br/beneficios/cobertura-completa.php, https://proteautobrasil.com.br/beneficios/danos-a-terceiros.php and https://proteautobrasil.com.br/beneficios/rastreador.php and 8 others use the same meta description. A description written for each page earns more clicks.

  • 1 page without an H1

    https://proteautobrasil.com.br/simule-agora.php has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 22 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 14 pages that loaded have a meta description.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

5 to fixGoogle 5081
  • 5 small tap targets

    5 of 12 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 third-party cookies

    2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'style')”.

  • 2 distorted images

    2 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix40
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • Thin social proof

    Social proof on the homepage: 1 testimonial or review block. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 623 words of copy

    The homepage carries about 623 words of visible text.

1 checks passed
  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 11 cookies set on arrival

    11

    Opening the homepage sets 11 cookies, 2 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 34 other companies contacted

    Loading the homepage contacts 34 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at proteautobrasil.com.br, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
jQuery
Analytics
Google Analytics | Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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This review found 52 issues on proteautobrasil.com.br, including 19 speed issues, 9 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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