protecbrand.com website review

13 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.1 s.

About 749 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 750 ms faster on a phone.

8 third-party services load with your homepage (Google Tag Manager, amaicdn.com and Google CDN and others), adding 2.1 MB and 888 ms of main-thread time.

Your mobile performance score is 58. Pages that score under 90 lose visitors before the first paint.

22 files are served with short cache lifetimes, so returning visitors download them again (610 KiB).

94 KiB could be saved by minifying JavaScript.

About 75 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

A phone's processor spends 3.3 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 images could be 300 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Google Tag Manager costs a phone 183 ms of main-thread work and 318 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

amaicdn.com costs a phone 167 ms of main-thread work and 407 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

The page has 1,558 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Shopify costs a phone 85 ms of main-thread work and 488 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Klaviyo costs a phone 99 ms of main-thread work and 321 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

roseperl.com costs a phone 94 ms of main-thread work and 333 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

10 KiB could be saved by minifying CSS.

10 long tasks block the main thread while loading, the longest for 142 ms. During a long task the page ignores taps.

Polyfills for old browsers add 104 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

The page becomes fully interactive after 27.1 s. Good is under 3.8 s.

Your largest element takes 9.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “A promotional outdoor-style graphic for cold weather essent…”.

Visually, the page fills in at 7.9 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 3.1 s on a phone. Good is under 1.8 s.

Scripts block taps and scrolling for 246 ms in total while the page loads. Good is under 200 ms.

9 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 105 ms to 106 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.2 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 5.9 MB in 332 requests on a phone: images 2.3 MB (51), scripts 2.2 MB (113) and other files 916 KiB (137). Under 2 MB keeps phones on slow connections fast.

7 images further down the page (582 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

5 images (442 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 1.67 g of CO₂e: 200.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

All page content should be contained by landmarks: 86 elements on the page fail this check, rated moderate by axe-core.

The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

There are 2 <h1> headlines (“” and “”). One clear main headline is easier for people and search engines.

2 links have no real href, so search engines can't follow them.

The homepage links to 180 pages on protecbrand.com and 5 external pages.

Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

https://protecbrand.com/collections/snow, https://protecbrand.com/collections/all-helmets, https://protecbrand.com/collections/multisport, https://protecbrand.com/collections/snow-helmets-1, https://protecbrand.com/collections/skate-bmx-pads and https://protecbrand.com/collections/snow-pads and 2 others have no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 15 pages linked from your homepage (of 91 found) and read each the way a search engine does.

5 of 19 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

Social proof on the homepage: 26 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 493 words of visible text.

The page uses urgency cues (a countdown or limited-time wording).

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 17 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 43 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.