Website review, no card needed
protectionunit.com website review
Visit site (opens in a new tab)Reviewed 3 November 202636 issues · 83 checks
This review found 36 issues worth fixing on protectionunit.com, 13 of them high impact, across 83 checks. The most urgent: page weight: 30.8 MB in 149 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
74CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 6.2 s |
| May 23, 2026 | 5.5 s |
| May 30, 2026 | 5.5 s |
| Jun 6, 2026 | 5.3 s |
| Jun 13, 2026 | 4.8 s |
| Jun 20, 2026 | 4.5 s |
| Jun 27, 2026 | 4.0 s |
| Jul 4, 2026 | 3.7 s |
| Jul 11, 2026 | 3.8 s |
| Jul 18, 2026 | 3.6 s |
| Jul 25, 2026 | 3.5 s |
| Aug 1, 2026 | 3.5 s |
| Aug 8, 2026 | 3.4 s |
| Aug 15, 2026 | 3.9 s |
| Aug 22, 2026 | 4.0 s |
| Aug 29, 2026 | 4.0 s |
| Sep 5, 2026 | 4.0 s |
| Sep 12, 2026 | 4.0 s |
| Sep 19, 2026 | 3.7 s |
| Sep 26, 2026 | 3.7 s |
| Oct 3, 2026 | 3.8 s |
| Oct 10, 2026 | 3.4 s |
| Oct 17, 2026 | 3.8 s |
| Oct 24, 2026 | 3.7 s |
| Oct 31, 2026 | 3.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 116 ms |
| May 23, 2026 | 112 ms |
| May 30, 2026 | 112 ms |
| Jun 6, 2026 | 112 ms |
| Jun 13, 2026 | 111 ms |
| Jun 20, 2026 | 113 ms |
| Jun 27, 2026 | 112 ms |
| Jul 4, 2026 | 106 ms |
| Jul 11, 2026 | 109 ms |
| Jul 18, 2026 | 105 ms |
| Jul 25, 2026 | 103 ms |
| Aug 1, 2026 | 106 ms |
| Aug 8, 2026 | 103 ms |
| Aug 15, 2026 | 104 ms |
| Aug 22, 2026 | 106 ms |
| Aug 29, 2026 | 103 ms |
| Sep 5, 2026 | 104 ms |
| Sep 12, 2026 | 107 ms |
| Sep 19, 2026 | 106 ms |
| Sep 26, 2026 | 107 ms |
| Oct 3, 2026 | 111 ms |
| Oct 10, 2026 | 110 ms |
| Oct 17, 2026 | 110 ms |
| Oct 24, 2026 | 112 ms |
| Oct 31, 2026 | 106 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.7 s
1.4 s
2.1 s
2.8 s
3.6 s
4.3 s
5.0 s
5.7 s
Speed
Font display
2.9 sWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 2.9 s).
Render-blocking requests
2.5 s51 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.5 s.
Improve image delivery
22.8 MB21 images could be 22.8 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
7 third-party services on the page
7 third-party services load with your homepage (Google Tag Manager, Cookiebot and Facebook and others), adding 1.3 MB and 966 ms of main-thread time.
Mobile performance score: 69
69/100Your mobile performance score is 69. Pages that score under 90 lose visitors before the first paint.
Reduce unused CSS
750 ms · 174 KiBAbout 174 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.
Reduce unused JavaScript
605 KiBAbout 605 KiB of JavaScript is downloaded but never used on this page.
Google Tag Manager adds 408 ms
408 msGoogle Tag Manager costs a phone 408 ms of main-thread work and 966 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Cookiebot adds 378 ms
378 msCookiebot costs a phone 378 ms of main-thread work and 32 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 2.7 s
A phone's processor spends 2.7 s on main-thread work while loading, 1.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
6 long tasks on the main thread
6 long tasks block the main thread while loading, the longest for 235 ms. During a long task the page ignores taps.
Use efficient cache lifetimes
223 KiB7 files are served with short cache lifetimes, so returning visitors download them again (223 KiB).
Legacy JavaScript
31 KiBPolyfills for old browsers add 31 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
5 KiB5 KiB could be saved by minifying CSS.
1 checks passed
Server response: 108 ms
108 msYour server sent the HTML in 108 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 4.7 s
4.7 sReal visitors wait 4.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 2.00
2.00For real visitors the layout shifts by 2.00 (75th percentile). Good is under 0.1.
Speed Index: 20.7 s
20.7 sVisually, the page fills in at 20.7 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 50.2 s
50.2 sThe page becomes fully interactive after 50.2 s. Good is under 3.8 s.
First Contentful Paint: 3.5 s
3.5 sThe first text or image appears after 3.5 s on a phone. Good is under 1.8 s.
Real-user FCP: 2.1 s
2.1 sReal visitors see the first content after 2.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.5 s
1.5 sReal visitors wait 1.5 s for your server to start answering (75th percentile). Good is under 800 ms.
Largest Contentful Paint: 3.5 s
3.5 sYour largest element takes 3.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “PROTECTION UNIT, VOTRE SOCIÉTÉ DE GARDIENNAGE EN BELGIQUE”. Most of its time is element render delay (5.6 s).
24 images without width and height
24 images have no width and height attributes, so the layout jumps as each one loads.
Total Blocking Time: 256 ms
256 msScripts block taps and scrolling for 256 ms in total while the page loads. Good is under 200 ms.
Tap response (INP) held steady for real visitors
-4%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 116 ms to 106 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user INP: 108 ms
108 msReal visitors wait 108 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Largest content (LCP) got 41% faster for real visitors
-41%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 6.2 s to 3.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 30.8 MB in 149 requests
30.8 MBYour homepage downloads 30.8 MB in 149 requests on a phone: images 24.8 MB (32), media 3.1 MB (1) and scripts 2.2 MB (71). Under 2 MB keeps phones on slow connections fast.
3 images in older formats
3 images (658 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 8.7 g of CO₂ per visit
8.74 gBy the Sustainable Web Design model, a visit to your homepage emits about 8.74 g of CO₂e: 1049.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
21 text elements with low contrast
21 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
[aria-*] attributes do not have valid values
[aria-*] attributes do not have valid values (1 element).
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
Headings skip levels
Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 12 images in the HTML carry an alt attribute.
40 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 43 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 3 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (67 characters)
Your title is 67 characters, so Google will cut it off around 60: “Entreprise de sécurité et gardiennage en Belgique | Protection Unit”.
102 internal links, 19 external
The homepage links to 102 pages on protectionunit.com and 19 external pages.
7 checks passed
Meta description: 152 characters
Your meta description is 152 characters: “Protection UNIT est une société 100% belge active dans le secteur de la sécurité et du gardiennage. Nous disposons auss…”.
One H1 headline
Your main headline reads: “Protection UNIT, votre société de gardiennage en Belgique”.
Canonical URL set
The canonical URL is https://www.protectionunit.com/fr/.
Structured data in place
Structured data found: BreadcrumbList, Organization, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.protectionunit.com/sitemap_index.xml.
AI search readiness
No llms.txt
There is no https://www.protectionunit.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (2,008 words), so crawlers that don't run JavaScript still read it.
Other pages
1 linked page hidden from search
https://www.protectionunit.com/espace-securise is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
2 pages without a meta description
https://www.protectionunit.com/espace-securise and https://www.protectionunit.com/fr/actualite/united-post have no meta description, so Google writes the search snippet from whatever text it finds.
2 pages share a meta description
https://www.protectionunit.com/fr/qui-sommes-nous/secteurs-dactivites and https://www.protectionunit.com/fr/qui-sommes-nous/qualite use the same meta description. A description written for each page earns more clicks.
1 page without an H1
https://www.protectionunit.com/contact has no <h1> headline, so visitors and search engines get no clear main topic.
1 page slow to respond
https://www.protectionunit.com/fr/qui-sommes-nous/vision-mission-valeurs took over 3 s to send its HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 49 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
3 small tap targets
3 of 14 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 819 words of copy
The homepage carries about 819 words of visible text.
4 checks passed
1 call to action
The homepage has 1 call to action, for example “Contact”.
1 short form
A short form (1 field at most) is right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics, Meta Pixel and Cloudflare Web Analytics.
Direct contact links
Visitors can reach you directly: 2 phone links and 0 email links.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.
1 cookie set on arrival
1Opening the homepage sets 1 cookie (measured from a US location before any click).
10 other companies contacted
Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: Cookiebot
A consent management tool (Cookiebot) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at protectionunit.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- jQuery
- Analytics
- Google Analytics | Google Tag Manager
- Hosting
- Cloudflare
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 36 issues on protectionunit.com, including 21 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.