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provab.com website review

Visit site (opens in a new tab)Reviewed 3 November 202634 issues · 83 checks

This review found 34 issues worth fixing on provab.com, 12 of them high impact, across 83 checks. The most urgent: font display. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.2 s1.5 sMay 16Oct 311.8 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.6 s
May 23, 20261.6 s
May 30, 20261.6 s
Jun 6, 20261.7 s
Jun 13, 20261.6 s
Jun 20, 20261.7 s
Jun 27, 20261.8 s
Jul 4, 20261.9 s
Jul 11, 20262.1 s
Jul 18, 20262.1 s
Jul 25, 20262.1 s
Aug 1, 20262.1 s
Aug 8, 20261.9 s
Aug 15, 20261.9 s
Aug 22, 20261.9 s
Aug 29, 20261.9 s
Sep 5, 20261.9 s
Sep 12, 20261.9 s
Sep 19, 20261.9 s
Sep 26, 20262.1 s
Oct 3, 20262.1 s
Oct 10, 20261.8 s
Oct 17, 20261.9 s
Oct 24, 20261.8 s
Oct 31, 20261.8 s
Real-visitor tap response (INP)75th percentile, phones
129 ms103 msMay 16Oct 31119 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026110 ms
May 23, 2026119 ms
May 30, 2026126 ms
Jun 6, 2026126 ms
Jun 13, 2026122 ms
Jun 20, 2026122 ms
Jun 27, 2026122 ms
Jul 4, 2026118 ms
Jul 11, 2026119 ms
Jul 18, 2026112 ms
Jul 25, 2026121 ms
Aug 1, 2026121 ms
Aug 8, 2026125 ms
Aug 15, 2026126 ms
Aug 22, 2026120 ms
Aug 29, 2026119 ms
Sep 5, 2026112 ms
Sep 12, 2026111 ms
Sep 19, 2026106 ms
Sep 26, 2026109 ms
Oct 3, 2026113 ms
Oct 10, 2026122 ms
Oct 17, 2026117 ms
Oct 24, 2026117 ms
Oct 31, 2026119 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of provab.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. provab.com at 1.4 s1.4 s
  2. provab.com at 2.8 s2.8 s
  3. provab.com at 4.1 s4.1 s
  4. provab.com at 5.5 s5.5 s
  5. provab.com at 6.9 s6.9 s
  6. provab.com at 8.3 s8.3 s
  7. provab.com at 9.6 s9.6 s
  8. provab.com at 11.0 s11.0 s

Speed

7 to fix67
  • Font display

    3.0 s

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 3.0 s).

  • Render-blocking requests

    1.5 s

    6 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.5 s.

  • Reduce unused JavaScript

    450 ms · 599 KiB

    About 599 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Mobile performance score: 67

    67/100

    Your mobile performance score is 67. Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    150 ms · 569 KiB

    11 images could be 569 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • 6 third-party services on the page

    6 third-party services load with your homepage (YouTube, Google Tag Manager and Other Google APIs/SDKs and others), adding 1.2 MB and 576 ms of main-thread time.

  • YouTube adds 439 ms

    439 ms

    YouTube costs a phone 439 ms of main-thread work and 990 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    130 ms · 154 KiB

    About 154 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 130 ms faster on a phone.

  • 6 long tasks on the main thread

    6 long tasks block the main thread while loading, the longest for 171 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    20 KiB

    Polyfills for old browsers add 20 KiB JavaScript that modern phones do not need.

  • Minify CSS

    8 KiB

    8 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 1.4 s

    A phone's processor spends 1.4 s on main-thread work while loading, 667 ms of it running JavaScript. That is comfortably low.

  • Server response: 2 ms

    2 ms

    Your server sent the HTML in 2 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Speed Index: 13.5 s

    13.5 s

    Visually, the page fills in at 13.5 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 17.7 s

    17.7 s

    The page becomes fully interactive after 17.7 s. Good is under 3.8 s.

  • First Contentful Paint: 3.4 s

    3.4 s

    The first text or image appears after 3.4 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 4.3 s

    4.3 s

    Your largest element takes 4.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “We are a leading travel technology company, offering B2B (a…”. Most of its time is element render delay (4.5 s).

  • Real-user FCP: 2.2 s

    2.2 s

    Real visitors see the first content after 2.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for your server to start answering (75th percentile). Good is under 800 ms.

  • 22 images without width and height

    22 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +3%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 110 ms to 119 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 13% slower for real visitors

    +13%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user LCP: 2.2 s

    2.2 s

    Real visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.05

    0.05

    For real visitors the layout shifts by 0.05 (75th percentile). Good is under 0.1.

  • Total Blocking Time: 183 ms

    183 ms

    Scripts block the page for only 183 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

3 to fix68
  • Page weight: 3.1 MB in 75 requests

    3.1 MB

    Your homepage downloads 3.1 MB in 75 requests on a phone: images 1.4 MB (37), scripts 1.1 MB (12) and fonts 350 KiB (4). Under 2 MB keeps phones on slow connections fast.

  • 10 images in older formats

    10 images (853 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 12 images below the first screen load straight away

    12 images further down the page (895 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 0.9 g of CO₂ per visit

    0.87 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.87 g of CO₂e: 103.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 7887
  • Certain ARIA roles must contain particular children (1 element)

    Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.

  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • Interactive controls must not be nested (5 elements)

    Interactive controls must not be nested: 5 elements on the page fail this check, rated serious by axe-core.

  • 4 text elements with low contrast

    4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Links look like plain text

    1 link inside paragraphs relies on colour alone to stand out.

  • All page content should be contained by landmarks (29 elements)

    All page content should be contained by landmarks: 29 elements on the page fail this check, rated moderate by axe-core.

  • 9 links without text

    9 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h1 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 28 images in the HTML carry an alt attribute.

  • 37 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 45 WCAG 2.2 A/AA and best-practice rules on the phone render: 37 passed and 8 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10089
  • Title is long (75 characters)

    Your title is 75 characters, so Google will cut it off around 60: “Travel Technology Company | Travel Technology | Travel Technology Solutions”.

  • Structured data has 3 problems

    Structured data found (BreadcrumbList, FAQPage, ImageGallery and Product) but with 3 problems, for example “Product: no offers (price) block”.

  • 99 internal links, 19 external

    The homepage links to 99 pages on provab.com and 19 external pages.

6 checks passed
  • Meta description: 160 characters

    Your meta description is 160 characters: “Provab is a leading travel technology company providing travel portals, booking engines, IBEs and travel tech solutions…”.

  • One H1 headline

    Your main headline reads: “travel technology company”.

  • Canonical URL set

    The canonical URL is https://www.provab.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.provab.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.provab.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,202 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://www.provab.com/get-quote.html, whose canonical is https://www.provab.com/get_quote.html. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 2 pages without an H1

    https://www.provab.com/travel-tech and https://www.provab.com/php-web-development-jobs.html have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 66 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 4688
  • 5 third-party cookies

    5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Mixed Content: The page at 'https://www.provab.com/' was loaded over HTTPS, but requested an insecure stylesheet 'http:…”.

  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Mixed content”).

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

2 checks passed
  • Tap targets are thumb-sized

    6 of 6 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

100
  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 799 words of copy

    The homepage carries about 799 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “GET A QUOTE”.

  • 3 calls to action

    The homepage has 3 calls to action, for example “Get a Quote”, “Contact Us” and “Contact”.

  • Social proof on the page

    Social proof on the homepage: 2 testimonial or review blocks, 11 customer or partner logos, a star rating and 2 trust badges.

  • Analytics in place

    Analytics detected: Google Analytics.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 3 cookies set on arrival

    3

    Opening the homepage sets 3 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 10 other companies contacted

    Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at provab.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

  • The footer still says © 2023.

Stack

Framework
jQuery
Analytics
Google Analytics
Hosting
AWS

Hiring

Hiring
1 open role
Job board
careers page

Upkeep, stack, hiring and company data from programmable.info

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