provi.com website review

24 files are served with short cache lifetimes, so returning visitors download them again (733 KiB).

7 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.

Your mobile performance score is 63. Pages that score under 90 lose visitors before the first paint.

1 image could be 138 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 800 ms faster on a phone.

About 182 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

1 long task block the main thread while loading, the longest for 58 ms. During a long task the page ignores taps.

5 third-party services load with your homepage (Unpkg, hubspotusercontent-na1.net and Hubspot and others), adding 190 KiB and 24 ms of main-thread time.

About 15 KiB of CSS is downloaded but never applied on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

4 KiB could be saved by minifying CSS.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 8.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “SEARCH 500,000+ PRODUCTS”.

The first text or image appears after 5.1 s on a phone. Good is under 1.8 s.

The page becomes fully interactive after 8.3 s. Good is under 3.8 s.

Real visitors wait 214 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

Visually, the page fills in at 5.1 s (Speed Index). Good is under 3.4 s.

1 image have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 187 ms to 213 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 5.6 MB in 47 requests on a phone: media 4.6 MB (2), scripts 419 KiB (17) and images 323 KiB (7). Under 2 MB keeps phones on slow connections fast.

1 image further down the page (36 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 1.59 g of CO₂e: 191.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 button has no accessible name, so screen readers announce just “button”.

9 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Some lists contain elements other than list items, which screen readers announce wrongly.

4 visible links have no text or label, so screen readers cannot say where they go.

Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

Your title is 69 characters, so Google will cut it off around 60: “Provi | The B2B alcohol marketplace for bars, restaurants, and retail”.

The homepage links to 30 pages on provi.com and 14 external pages.

There is no https://www.provi.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://www.provi.com/buyers, https://www.provi.com/distributors, https://www.provi.com/reps and https://www.provi.com/brands all use the title “Provi | The all-in-one alcohol marketplace for bars & restaurants”. Search engines can't tell which page to show for a search, so each competes with the others.

https://www.provi.com/about-us, https://www.provi.com/careers and https://www.provi.com/contact have no meta description, so Google writes the search snippet from whatever text it finds.

https://www.provi.com/distributors, https://www.provi.com/reps and https://www.provi.com/brands use the same meta description. A description written for each page earns more clicks.

https://www.provi.com/contact has no <h1> headline, so visitors and search engines get no clear main topic.

https://www.provi.com/contact has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 12 pages linked from your homepage and read each the way a search engine does.

2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

Large scripts ship without source maps.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

Social proof on the homepage: 99 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage shows no opening hours. If customers visit or call, show when.

There is no form on the homepage, so every lead has to click through to another page first.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 1,248 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and LinkedIn Insight and 2 mores (measured from a US location before any click). A consent tool (Ketch) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 14 cookies (measured from a US location before any click).

Loading the homepage contacts 33 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.