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provia.com website review

Visit site (opens in a new tab)Reviewed 26 October 202631 issues · 78 checks

This review found 31 issues worth fixing on provia.com, 11 of them high impact, across 78 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.2 s1.6 sMay 9Oct 242.2 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20261.7 s
May 16, 20261.7 s
May 23, 20261.8 s
May 30, 20261.9 s
Jun 6, 20262.0 s
Jun 13, 20262.0 s
Jun 20, 20261.9 s
Jun 27, 20261.8 s
Jul 4, 20261.7 s
Jul 11, 20261.7 s
Jul 18, 20261.8 s
Jul 25, 20261.9 s
Aug 1, 20262.0 s
Aug 8, 20262.0 s
Aug 15, 20262.0 s
Aug 22, 20262.0 s
Aug 29, 20262.0 s
Sep 5, 20262.0 s
Sep 12, 20261.9 s
Sep 19, 20261.9 s
Sep 26, 20261.8 s
Oct 3, 20261.8 s
Oct 10, 20261.9 s
Oct 17, 20262.1 s
Oct 24, 20262.2 s
Real-visitor tap response (INP)75th percentile, phones
110 ms92 msMay 9Oct 2499 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026100 ms
May 16, 2026103 ms
May 23, 2026103 ms
May 30, 2026103 ms
Jun 6, 2026104 ms
Jun 13, 2026105 ms
Jun 20, 2026106 ms
Jun 27, 2026108 ms
Jul 4, 2026106 ms
Jul 11, 2026105 ms
Jul 18, 2026104 ms
Jul 25, 2026104 ms
Aug 1, 2026104 ms
Aug 8, 2026104 ms
Aug 15, 2026104 ms
Aug 22, 2026104 ms
Aug 29, 2026104 ms
Sep 5, 2026100 ms
Sep 12, 202696 ms
Sep 19, 202695 ms
Sep 26, 202694 ms
Oct 3, 202694 ms
Oct 10, 202695 ms
Oct 17, 202696 ms
Oct 24, 202699 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of provia.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. provia.com at 0.5 s0.5 s
  2. provia.com at 0.9 s0.9 s
  3. provia.com at 1.4 s1.4 s
  4. provia.com at 1.9 s1.9 s
  5. provia.com at 2.4 s2.4 s
  6. provia.com at 2.8 s2.8 s
  7. provia.com at 3.3 s3.3 s
  8. provia.com at 3.8 s3.8 s

Speed

10 to fix62
  • Render-blocking requests

    1.9 s

    15 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.9 s.

  • 4,392 HTML elements

    The page has 4,392 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Main-thread work: 4.0 s

    A phone's processor spends 4.0 s on main-thread work while loading, 1.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google CDN, trustindex.io and cdn-cookieyes.com and others), adding 3.2 MB and 892 ms of main-thread time.

  • Mobile performance score: 62

    62/100

    Your mobile performance score is 62 (desktop: 81). Pages that score under 90 lose visitors before the first paint.

  • Use efficient cache lifetimes

    899 KiB

    37 files are served with short cache lifetimes, so returning visitors download them again (899 KiB).

  • Reduce unused JavaScript

    487 KiB

    About 487 KiB of JavaScript is downloaded but never used on this page.

  • Google CDN adds 408 ms

    408 ms

    Google CDN costs a phone 408 ms of main-thread work and 741 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    280 KiB

    14 images could be 280 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Other Google APIs/SDKs adds 28 ms

    28 ms

    Other Google APIs/SDKs costs a phone 28 ms of main-thread work and 1.9 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 77 KiB

    About 77 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 11 long tasks on the main thread

    11 long tasks block the main thread while loading, the longest for 222 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    13 KiB

    Polyfills for old browsers add 13 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 59 ms

    59 ms

    Your server sent the HTML in 59 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 18.0 s

    18.0 s

    The page becomes fully interactive after 18.0 s. Good is under 3.8 s.

  • Largest Contentful Paint: 4.3 s

    4.3 s

    Your largest element takes 4.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “A home that shows ProVia doors, windows, siding, and stone”.

  • First Contentful Paint: 3.0 s

    3.0 s

    The first text or image appears after 3.0 s on a phone. Good is under 1.8 s.

  • Speed Index: 5.9 s

    5.9 s

    Visually, the page fills in at 5.9 s (Speed Index). Good is under 3.4 s.

  • Largest content (LCP) got 24% slower for real visitors

    +24%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.7 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.0 s

    2.0 s

    Real visitors see the first content after 2.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 474 ms

    474 ms

    Scripts block taps and scrolling for 474 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) held steady for real visitors

    -4%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 100 ms to 99 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user LCP: 2.1 s

    2.1 s

    Real visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 79 ms

    79 ms

    Real visitors wait 79 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0.079

    0.079

    The layout barely moves while loading (CLS 0.079, good is under 0.1).

Images and page weight

3 to fix40
  • Page weight: 15.6 MB in 164 requests

    15.6 MB

    Your homepage downloads 15.6 MB in 164 requests on a phone: media 10.7 MB (1), images 2.6 MB (65) and scripts 1.3 MB (55). Under 2 MB keeps phones on slow connections fast.

  • 12 images far larger than shown

    605 KiB

    12 images are downloaded at several times the size a phone draws them, for example AABkmLf5vEwPmNOCIkyVrA3mGjT9HvvF5b2MWxqkcF7Pnxn_eH2VEXpvH6JO at 512 px wide, shown at 80 px. Resized copies would save about 605 KiB.

  • 21 images in older formats

    21 images (1.3 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 4.4 g of CO₂ per visit

    4.43 g

    By the Sustainable Web Design model, a visit to your homepage emits about 4.43 g of CO₂e: 531.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

4 to fixGoogle 9795
  • 6 text elements with low contrast

    6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (6 elements)

    All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

2 checks passed
  • Every image has alt text

    All 489 images in the HTML carry an alt attribute.

  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 3 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10093
  • Title is long (71 characters)

    Your title is 71 characters, so Google will cut it off around 60: “ProVia® Doors, Windows, Vinyl Siding, Manufactured Stone, Metal Roofing”.

  • 455 internal links, 12 external

    The homepage links to 455 pages on provia.com and 12 external pages.

7 checks passed
  • Meta description: 133 characters

    Your meta description is 133 characters: “ProVia doors, door manufacturers, ProVia windows, ProVia siding, manufactured stone and metal roofing home exterior des…”.

  • One H1 headline

    Your main headline reads: “HOME EXTERIOR SOLUTIONS”.

  • Canonical URL set

    The canonical URL is https://www.provia.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.provia.com/sitemap_index.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.provia.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (6,163 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 181 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 3 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 3 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 42 small tap targets

    42 of 197 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix92
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 5,030 words of copy

    The homepage carries about 5,030 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Register” and “WHERE TO BUY”.

  • 9 calls to action

    The homepage has 9 calls to action, for example “Where to Buy”, “Contact” and “Register”.

  • 4 short forms

    4 short forms (2 fields at most) are right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 288 testimonial or review blocks, 2 customer or partner logos and 390 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager and HubSpot.

Privacy and tracking

  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Tag Manager and HubSpot (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.

  • 6 cookies set on arrival

    6

    Opening the homepage sets 6 cookies (measured from a US location before any click).

  • 22 other companies contacted

    Loading the homepage contacts 22 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: CookieYes

    A consent management tool (CookieYes) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at provia.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Tag Manager
Hosting
Cloudflare

Upkeep, stack, hiring and company data from programmable.info

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