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psc-brand.com website review
Visit site (opens in a new tab)Reviewed 11 November 202627 issues · 77 checks
This review found 27 issues worth fixing on psc-brand.com, 5 of them high impact, across 77 checks. The most urgent: no call to action on the first screen. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
88B- #4,790 of 97,537 reviewed websitesbeats 93%
- #2,549 of 53,100 online storesbeats 93%
- #2,471 of 48,144 Shopify storesbeats 92%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.6 s |
| May 30, 2026 | 1.6 s |
| Jun 6, 2026 | 1.7 s |
| Jun 13, 2026 | 1.7 s |
| Jun 20, 2026 | 2.0 s |
| Jun 27, 2026 | 1.8 s |
| Jul 4, 2026 | 1.7 s |
| Jul 11, 2026 | 1.6 s |
| Jul 18, 2026 | 1.6 s |
| Jul 25, 2026 | 1.6 s |
| Aug 1, 2026 | 1.8 s |
| Aug 8, 2026 | 1.9 s |
| Aug 15, 2026 | 2.0 s |
| Aug 22, 2026 | 2.0 s |
| Aug 29, 2026 | 2.0 s |
| Sep 5, 2026 | 2.1 s |
| Sep 12, 2026 | 2.1 s |
| Sep 19, 2026 | 1.7 s |
| Sep 26, 2026 | 1.7 s |
| Oct 3, 2026 | 1.7 s |
| Oct 10, 2026 | 1.5 s |
| Oct 17, 2026 | 1.7 s |
| Oct 24, 2026 | 1.7 s |
| Oct 31, 2026 | 1.5 s |
| Nov 7, 2026 | 1.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 96 ms |
| Jun 6, 2026 | 118 ms |
| Jun 13, 2026 | 125 ms |
| Jun 20, 2026 | 165 ms |
| Jun 27, 2026 | 128 ms |
| Jul 11, 2026 | 97 ms |
| Jul 18, 2026 | 101 ms |
| Jul 25, 2026 | 103 ms |
| Aug 1, 2026 | 112 ms |
| Aug 8, 2026 | 122 ms |
| Aug 29, 2026 | 112 ms |
| Sep 5, 2026 | 120 ms |
| Sep 12, 2026 | 121 ms |
| Sep 19, 2026 | 111 ms |
| Sep 26, 2026 | 121 ms |
| Oct 3, 2026 | 119 ms |
| Oct 10, 2026 | 102 ms |
| Oct 24, 2026 | 104 ms |
| Nov 7, 2026 | 97 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.2 s
1.6 s
2.0 s
2.4 s
2.8 s
3.2 s
Speed
Render-blocking requests
900 ms2 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.
Use efficient cache lifetimes
663 KiB5 files are served with short cache lifetimes, so returning visitors download them again (663 KiB).
8 third-party services on the page
8 third-party services load with your homepage (Shopify, Klaviyo and Cloudflare CDN and others), adding 847 KiB and 562 ms of main-thread time.
Reduce unused JavaScript
300 ms · 254 KiBAbout 254 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.
Shopify adds 295 ms
295 msShopify costs a phone 295 ms of main-thread work and 374 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
172 KiBAbout 172 KiB of CSS is downloaded but never applied on this page.
Minify CSS
107 KiB107 KiB could be saved by minifying CSS.
5 long tasks on the main thread
5 long tasks block the main thread while loading, the longest for 74 ms. During a long task the page ignores taps.
Improve image delivery
35 KiB2 images could be 35 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Legacy JavaScript
31 KiBPolyfills for old browsers add 31 KiB JavaScript that modern phones do not need.
Minify JavaScript
11 KiB11 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
3 checks passed
Mobile performance score: 90
90/100Your mobile performance score is 90. That is in Google's “good” band (90 and up).
Main-thread work: 1.9 s
A phone's processor spends 1.9 s on main-thread work while loading, 829 ms of it running JavaScript. That is comfortably low.
Server response: 7 ms
7 msYour server sent the HTML in 7 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 11.4 s
11.4 sThe page becomes fully interactive after 11.4 s. Good is under 3.8 s.
Speed Index: 6.7 s
6.7 sVisually, the page fills in at 6.7 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 2.2 s
2.2 sThe first text or image appears after 2.2 s on a phone. Good is under 1.8 s.
Tap response (INP) held steady for real visitors
-6%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 96 ms to 97 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
10 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.5 s
1.5 sReal visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 116 ms
116 msReal visitors wait 116 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 0.8 s
0.8 sReal visitors see the first content after 0.8 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 464 ms
464 msReal visitors wait 464 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 10% faster for real visitors
-10%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest Contentful Paint: 2.2 s
2.2 sYour largest element renders in 2.2 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “We use first-party and third-party cookies to understand th…”.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Total Blocking Time: 42 ms
42 msScripts block the page for only 42 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 2.7 MB in 170 requests
2.7 MBYour homepage downloads 2.7 MB in 170 requests on a phone: scripts 1.0 MB (66), images 825 KiB (12) and other files 670 KiB (84). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
1080x1920.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 0.8 g of CO₂ per visit
0.77 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.77 g of CO₂e: 92.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
4 form fields without a label
4 form fields have no label, so screen readers announce an empty box and autofill guesses.
4 links without text
4 visible links have no text or label, so screen readers cannot say where they go.
Elements with role="dialog" or role="alertdialog" do not have accessible names.
Elements with role="dialog" or role="alertdialog" do not have accessible names. (1 element).
2 checks passed
Every image has alt text
All 22 images in the HTML carry an alt attribute.
42 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 44 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 2 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (9 characters)
Your title is only 9 characters: “PSC Brand”. Between 30 and 65 characters leaves room to say what you do and for whom.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
100 internal links, 0 external
The homepage links to 100 pages on psc-brand.com and 0 external pages.
6 checks passed
Meta description: 118 characters
Your meta description is 118 characters: “Discover the latest collections from PSC. Shop womenswear, menswear, kidswear and home online with worldwide shipping.”.
One H1 headline
Your main headline reads: “PSC”.
Canonical URL set
The canonical URL is https://www.psc-brand.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.psc-brand.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
llms.txt published
The site publishes https://www.psc-brand.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
13 pages without a meta description
https://www.psc-brand.com/collections/new-in-women, https://www.psc-brand.com/collections/women-blazers, https://www.psc-brand.com/collections/dress, https://www.psc-brand.com/collections/women-tops, https://www.psc-brand.com/collections/women-t-shirt-long-sleeve-sweatshirts and https://www.psc-brand.com/collections/women-knitwear and 7 others have no meta description, so Google writes the search snippet from whatever text it finds.
15 pages without an H1
https://www.psc-brand.com/collections/women, https://www.psc-brand.com/collections/new-in-women, https://www.psc-brand.com/collections/women-blazers, https://www.psc-brand.com/collections/dress, https://www.psc-brand.com/collections/women-tops and https://www.psc-brand.com/collections/women-t-shirt-long-sleeve-sweatshirts and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 45 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
4 small tap targets
4 of 20 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 114 words
The homepage has only about 114 words of visible text; thin pages give Google and first-time buyers little to go on.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
2 checks passed
10 calls to action
The homepage has 10 calls to action, for example “Shop All”, “Contact Us” and “icon-email Subscribe”.
4 short forms
4 short forms (3 fields at most) are right on the homepage, asking for an email.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
5 cookies set on arrival
5Opening the homepage sets 5 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
17 other companies contacted
Loading the homepage contacts 17 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at psc-brand.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 12 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Klaviyo Email Marketing Sms · Beast Currency Converter · Pagefly Ai Page Builder · Bucks · Go Product Page Gallery Zoom · Swatch King · Redirectly · Variant Image Swatch · Smart Menu · getsitecontrol.com · supergiftoptions.com · hextom.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Hosting
- Shopify
Company
- Headquarters
- Istanbul
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 27 issues on psc-brand.com, including 8 speed issues, 2 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.