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pscafe.com website review

Visit site (opens in a new tab)Reviewed 18 October 202644 issues · 107 checks

This review found 44 issues worth fixing on pscafe.com, 16 of them high impact, across 107 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.4 s1.4 sApr 25Oct 102.3 s
Show as table
DateReal-visitor load time (LCP)
Apr 25, 20261.6 s
May 2, 20261.7 s
May 9, 20261.7 s
May 16, 20261.7 s
May 23, 20261.6 s
May 30, 20261.6 s
Jun 6, 20261.6 s
Jun 13, 20261.6 s
Jun 20, 20261.7 s
Jun 27, 20261.7 s
Jul 4, 20261.7 s
Jul 11, 20261.7 s
Jul 18, 20261.7 s
Jul 25, 20261.7 s
Aug 1, 20261.7 s
Aug 8, 20261.6 s
Aug 15, 20261.6 s
Aug 22, 20261.7 s
Aug 29, 20261.7 s
Sep 5, 20261.7 s
Sep 12, 20261.6 s
Sep 19, 20261.6 s
Sep 26, 20261.8 s
Oct 3, 20262.0 s
Oct 10, 20262.3 s
Real-visitor tap response (INP)75th percentile, phones
104 ms96 msApr 25Oct 10102 ms
Show as table
DateReal-visitor tap response (INP)
Apr 25, 202698 ms
May 2, 202698 ms
May 9, 202697 ms
May 16, 202698 ms
May 23, 202698 ms
May 30, 202698 ms
Jun 6, 202699 ms
Jun 13, 2026101 ms
Jun 20, 2026101 ms
Jun 27, 2026101 ms
Jul 4, 2026102 ms
Jul 11, 2026101 ms
Jul 18, 2026101 ms
Jul 25, 2026102 ms
Aug 1, 2026101 ms
Aug 8, 2026101 ms
Aug 15, 2026101 ms
Aug 22, 2026100 ms
Aug 29, 2026100 ms
Sep 5, 2026102 ms
Sep 12, 2026102 ms
Sep 19, 2026103 ms
Sep 26, 2026103 ms
Oct 3, 2026102 ms
Oct 10, 2026102 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

14 to fix31
  • Improve image delivery

    10.0 s · 3.6 MB

    26 images could be 3.6 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 10.0 s faster on a phone.

  • Render-blocking requests

    7.9 s

    23 files block the first paint until they finish downloading. Deferring or inlining them could save about 7.9 s.

  • Reduce unused JavaScript

    4.8 s · 1.4 MB

    About 1.4 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.8 s faster on a phone.

  • Mobile performance score: 31

    31/100

    Your mobile performance score is 31 (desktop: 28). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 5.3 s

    A phone's processor spends 5.3 s on main-thread work while loading, 2.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Squarespace, Google Tag Manager and Google CDN and others), adding 3.1 MB and 2.1 s of main-thread time.

  • Reduce unused CSS

    910 ms · 100 KiB

    About 100 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 910 ms faster on a phone.

  • Squarespace adds 709 ms

    709 ms

    Squarespace costs a phone 709 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 656 ms

    656 ms

    Google Tag Manager costs a phone 656 ms of main-thread work and 690 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    450 ms · 122 KiB

    8 files are served with short cache lifetimes, so returning visitors download them again (122 KiB).

  • Legacy JavaScript

    450 ms · 87 KiB

    Polyfills for old browsers add 87 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 450 ms faster on a phone.

  • Google CDN adds 426 ms

    426 ms

    Google CDN costs a phone 426 ms of main-thread work and 733 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 17 long tasks on the main thread

    17 long tasks block the main thread while loading, the longest for 321 ms. During a long task the page ignores taps.

  • sqspcdn.com adds 89 ms

    89 ms

    sqspcdn.com costs a phone 89 ms of main-thread work and 312 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 27 ms

    27 ms

    Your server sent the HTML in 27 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • First Contentful Paint: 9.6 s

    9.6 s

    The first text or image appears after 9.6 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 28.6 s

    28.6 s

    Your largest element takes 28.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “3.png”.

  • Time to Interactive: 30.0 s

    30.0 s

    The page becomes fully interactive after 30.0 s. Good is under 3.8 s.

  • Speed Index: 9.7 s

    9.7 s

    Visually, the page fills in at 9.7 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 1.4 s

    1.4 s

    Scripts block taps and scrolling for 1.4 s in total while the page loads. Good is under 200 ms.

  • Largest content (LCP) got 30% slower for real visitors

    +30%

    Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 1.6 s to 2.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +4%

    Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' tap response (inp) went from 98 ms to 102 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.0 s

    2.0 s

    Real visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 86 ms

    86 ms

    Real visitors wait 86 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.03

    0.03

    For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 446 ms

    446 ms

    Real visitors wait 446 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.027

    0.027

    The layout barely moves while loading (CLS 0.027, good is under 0.1).

Images and page weight

2 to fix63
  • Page weight: 8.1 MB in 130 requests

    8.1 MB

    Your homepage downloads 8.1 MB in 130 requests on a phone: images 4.3 MB (35), scripts 2.8 MB (51) and other files 484 KiB (17). Under 2 MB keeps phones on slow connections fast.

  • 9 images below the first screen load straight away

    9 images further down the page (347 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 2.3 g of CO₂ per visit

    2.29 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.29 g of CO₂e: 275.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 8790
  • 24 text elements with low contrast

    24 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.

  • Document should not have more than one banner landmark (1 element)

    Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

1 checks passed
  • 43 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9291
  • Structured data has 3 problems

    Structured data found (LocalBusiness, Organization and WebSite) but with 3 problems, for example “WebSite: image is not an absolute URL ("//images.squarespace-cdn.com/content/v1/5326c064e4b011eeaa0…”.

  • One H1 headline

    Your <h1> is empty.

  • 62 internal links, 25 external

    The homepage links to 62 pages on pscafe.com and 25 external pages.

6 checks passed
  • Meta description: 126 characters

    Your meta description is 126 characters: “Since 1999, PS.Cafe has charmed diners with hearty café classics, famous truffle fries, and indulgent cakes, puddings &…”.

  • Title: 53 characters

    Your title is a healthy 53 characters: “PS.Cafe Singapore | Brunch, All-Day Dining & Desserts”.

  • Canonical URL set

    The canonical URL is https://www.pscafe.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.pscafe.com/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (2 of 6 facts)

    Your Organization JSON-LD is missing name, url, logo and description. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (644 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 14 pages without a meta description

    /pscafe-east-coast-park, /pscafe-great-world, /pscafe-at-harding-road, /pscafe-jewel, /pscafe-marina-bay-sands and /pscafe-one-fullerton and 8 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 27 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 2 small tap targets

    2 of 10 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 401 ()”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

3 to fix75
  • http:// does not redirect

    http://pscafe.com does not redirect to https, so some visitors land on the insecure version.

  • 1 broken external link

    1 link to other sites is dead, for example https://www.chope.co/singapore-restaurants/pages/pscafelocations?srsltid=AfmBOoq5vTqRmA1nXMH0s8yl3DjUVhTuD57ZNuf8VWq7XOUSM_mlfo_i (404).

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • Short HSTS lifetime

    HSTS is set, but max-age is 180 days; one year is the recommended minimum.

  • 2 redirects before the homepage

    Opening https://pscafe.com goes through 2 redirects before the homepage loads.

  • 3 links through redirect chains

    3 links go through two or more redirects, for example https://giftano.com/w/ps-gift.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

3 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (pscafe.com).

  • Valid certificate (52 days left)

    The certificate from Let's Encrypt · YR1 verifies for pscafe.com and is valid for another 52 days.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

Domain and trust

  • No CAA record

    pscafe.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    pscafe.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 25 years old

    25 years

    pscafe.com was registered in Aug 2001 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Sep 2029

    pscafe.com is registered until Sep 2029.

Content and conversion

3 to fix69
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 471 words of copy

    The homepage carries about 471 words of visible text.

5 checks passed
  • 5 calls to action

    The homepage has 5 calls to action, for example “Order Cakes”, “Sign Up” and “Contact Us”.

  • 1 short form

    A short form (1 field at most) is right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and Meta Pixel.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 2 email links.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

Email authentication

1 to fix70
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be pscafe.com is still delivered. Add a report address, check the reports, then move to quarantine.

  • Email authentication score: 70/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:spf.protection.outlook.com ~all”.

  • DKIM signing found

    A DKIM key is published (selector “selector1” and “k2”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 5 cookies set on arrival

    5

    Opening the homepage sets 5 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 20 other companies contacted

    Loading the homepage contacts 20 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

Stack

CMS
Squarespace
Analytics
Google Analytics | Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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