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ptwtrade.com website review

Visit site (opens in a new tab)Reviewed 8 November 202633 issues · 85 checks

This review found 33 issues worth fixing on ptwtrade.com, 12 of them high impact, across 85 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.2 s955 msMay 16Oct 31979 ms
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.1 s
May 23, 20261.1 s
May 30, 20261.1 s
Jun 6, 20261.1 s
Jun 13, 20261.1 s
Jun 20, 20261.1 s
Jun 27, 20261.1 s
Jul 4, 20261.1 s
Jul 11, 20261.1 s
Jul 18, 20261.0 s
Jul 25, 20261.0 s
Aug 1, 20261.0 s
Aug 8, 20261.0 s
Aug 15, 20261.0 s
Aug 22, 20261.1 s
Aug 29, 20261.1 s
Sep 5, 20261.1 s
Sep 12, 20261.1 s
Sep 19, 20261.1 s
Sep 26, 20261.1 s
Oct 3, 20261.0 s
Oct 10, 20261.0 s
Oct 17, 20261.0 s
Oct 24, 2026995 ms
Oct 31, 2026979 ms
Real-visitor tap response (INP)75th percentile, phones
144 ms89 msMay 16Oct 31112 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202695 ms
May 23, 2026104 ms
May 30, 2026114 ms
Jun 6, 2026123 ms
Jun 13, 2026128 ms
Jun 20, 2026130 ms
Jun 27, 2026130 ms
Jul 4, 2026129 ms
Jul 11, 2026129 ms
Jul 18, 2026129 ms
Jul 25, 2026127 ms
Aug 1, 2026128 ms
Aug 8, 2026132 ms
Aug 15, 2026135 ms
Aug 22, 2026137 ms
Aug 29, 2026138 ms
Sep 5, 2026135 ms
Sep 12, 2026135 ms
Sep 19, 2026130 ms
Sep 26, 2026128 ms
Oct 3, 2026126 ms
Oct 10, 2026120 ms
Oct 17, 2026120 ms
Oct 24, 2026118 ms
Oct 31, 2026112 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of ptwtrade.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. ptwtrade.com at 0.7 s0.7 s
  2. ptwtrade.com at 1.5 s1.5 s
  3. ptwtrade.com at 2.2 s2.2 s
  4. ptwtrade.com at 3.0 s3.0 s
  5. ptwtrade.com at 3.7 s3.7 s
  6. ptwtrade.com at 4.4 s4.4 s
  7. ptwtrade.com at 5.2 s5.2 s
  8. ptwtrade.com at 5.9 s5.9 s

Speed

11 to fix50
  • Render-blocking requests

    1.6 s

    21 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.

  • 7,929 HTML elements

    The page has 7,929 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Main-thread work: 7.0 s

    A phone's processor spends 7.0 s on main-thread work while loading, 3.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Shopify and Hotjar and others), adding 1.4 MB and 2.3 s of main-thread time.

  • Mobile performance score: 50

    50/100

    Your mobile performance score is 50. Pages that score under 90 lose visitors before the first paint.

  • Google Tag Manager adds 753 ms

    753 ms

    Google Tag Manager costs a phone 753 ms of main-thread work and 508 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 673 ms

    673 ms

    Shopify costs a phone 673 ms of main-thread work and 396 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 18 long tasks on the main thread

    18 long tasks block the main thread while loading, the longest for 603 ms. During a long task the page ignores taps.

  • Hotjar adds 589 ms

    589 ms

    Hotjar costs a phone 589 ms of main-thread work and 67 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused JavaScript

    415 KiB

    About 415 KiB of JavaScript is downloaded but never used on this page.

  • Reduce unused CSS

    300 ms · 36 KiB

    About 36 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Improve image delivery

    150 ms · 150 KiB

    12 images could be 150 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • Use efficient cache lifetimes

    111 KiB

    11 files are served with short cache lifetimes, so returning visitors download them again (111 KiB).

  • Duplicated JavaScript

    14 KiB

    14 KiB JavaScript is shipped twice across bundles.

  • Legacy JavaScript

    6 KiB

    Polyfills for old browsers add 6 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    3 KiB

    3 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 10 ms

    10 ms

    Your server sent the HTML in 10 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Time to Interactive: 18.2 s

    18.2 s

    The page becomes fully interactive after 18.2 s. Good is under 3.8 s.

  • Total Blocking Time: 1.8 s

    1.8 s

    Scripts block taps and scrolling for 1.8 s in total while the page loads. Good is under 200 ms.

  • Largest Contentful Paint: 4.6 s

    4.6 s

    Your largest element takes 4.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 5.6 s

    5.6 s

    Visually, the page fills in at 5.6 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.0 s

    2.0 s

    The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

  • Tap response (INP) got 16% slower for real visitors

    +16%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 95 ms to 112 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.5 s

    1.5 s

    Real visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 158 ms

    158 ms

    Real visitors wait 158 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 359 ms

    359 ms

    Real visitors wait 359 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 12% faster for real visitors

    -12%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.1 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.031

    0.031

    The layout barely moves while loading (CLS 0.031, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 3.8 MB in 330 requests

    3.8 MB

    Your homepage downloads 3.8 MB in 330 requests on a phone: scripts 1.6 MB (101), other files 928 KiB (132) and images 862 KiB (46). Under 2 MB keeps phones on slow connections fast.

  • 2 images in older formats

    2 images (77 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.1 g of CO₂ per visit

    1.08 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.08 g of CO₂e: 129.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

9 to fixGoogle 8088
  • 39 buttons without a name

    39 buttons have no accessible name, so screen readers announce just “button”.

  • 39 tap targets too small

    39 tap targets are too small or too close together to hit reliably with a finger.

  • 10 text elements with low contrast

    10 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • 176 links without text

    176 visible links have no text or label, so screen readers cannot say where they go.

  • All page content should be contained by landmarks (8 elements)

    All page content should be contained by landmarks: 8 elements on the page fail this check, rated moderate by axe-core.

  • 3 form fields without a label

    3 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings should not be empty (10 elements)

    Headings should not be empty: 10 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 83 images in the HTML carry an alt attribute.

  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 9 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9283
  • Title is long (121 characters)

    Your title is 121 characters, so Google will cut it off around 60: “Natural treats for dogs | Pet Treats Wholesale | Trade & Public | UK – Pet Treats Wholesa…”.

  • 14 H1 headlines

    There are 14 <h1> headlines (“”, “NEW: Christmas Mega Mix” and “”). One clear main headline is easier for people and search engines.

  • 20 links with vague text

    20 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 348 internal links, 6 external

    The homepage links to 348 pages on ptwtrade.com and 6 external pages.

5 checks passed
  • Meta description: 121 characters

    Your meta description is 121 characters: “Pet Treats Wholesale produces healthy dog treats for your dogs. Natural Treats UK’s leading dog treat wholesale supplie…”.

  • Canonical URL set

    The canonical URL is https://ptwtrade.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://ptwtrade.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,314 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://ptwtrade.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 68 found) and read each the way a search engine does.

1 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

Best practices

Google 96100
3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    238 of 286 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix81
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 2,889 words of copy

    The homepage carries about 2,889 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP NOW” and “SHOP CHRISTMAS MEGA MIX”.

  • 14 calls to action

    The homepage has 14 calls to action, for example “Contact”, “shop Christmas mega mix” and “Shop the flash sale”.

  • 10 short forms

    10 short forms (7 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and Hotjar.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Hotjar (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 15 cookies set on arrival

    15

    Opening the homepage sets 15 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 28 other companies contacted

    Loading the homepage contacts 28 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at ptwtrade.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 8 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Selly Promotion Pricing · Omnisend · Peppyduck Restock Whatsapp · Smart Menu · Madgic Checkout Validation · cloudfront.net · taggshop.io · Qikify

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager | Hotjar
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 33 issues on ptwtrade.com, including 16 speed issues, 4 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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