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publicstorage.com website review

Visit site (opens in a new tab)Reviewed 11 October 202632 issues · 106 checks

This review found 32 issues worth fixing on publicstorage.com, 12 of them high impact, across 106 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.0 s1.6 sApr 18Oct 31.7 s
Show as table
DateReal-visitor load time (LCP)
Apr 18, 20262.0 s
Apr 25, 20262.0 s
May 2, 20261.9 s
May 9, 20261.8 s
May 16, 20261.8 s
May 23, 20261.8 s
May 30, 20261.8 s
Jun 6, 20261.9 s
Jun 13, 20261.8 s
Jun 20, 20261.8 s
Jun 27, 20261.8 s
Jul 4, 20261.8 s
Jul 11, 20261.8 s
Jul 18, 20261.8 s
Jul 25, 20261.7 s
Aug 1, 20261.7 s
Aug 8, 20261.7 s
Aug 15, 20261.7 s
Aug 22, 20261.7 s
Aug 29, 20261.7 s
Sep 5, 20261.7 s
Sep 12, 20261.6 s
Sep 19, 20261.7 s
Sep 26, 20261.7 s
Oct 3, 20261.7 s
Real-visitor tap response (INP)75th percentile, phones
178 ms155 msApr 18Oct 3173 ms
Show as table
DateReal-visitor tap response (INP)
Apr 18, 2026159 ms
Apr 25, 2026159 ms
May 2, 2026159 ms
May 9, 2026158 ms
May 16, 2026160 ms
May 23, 2026161 ms
May 30, 2026162 ms
Jun 6, 2026168 ms
Jun 13, 2026170 ms
Jun 20, 2026171 ms
Jun 27, 2026172 ms
Jul 4, 2026174 ms
Jul 11, 2026175 ms
Jul 18, 2026175 ms
Jul 25, 2026169 ms
Aug 1, 2026163 ms
Aug 8, 2026161 ms
Aug 15, 2026161 ms
Aug 22, 2026162 ms
Aug 29, 2026163 ms
Sep 5, 2026169 ms
Sep 12, 2026170 ms
Sep 19, 2026171 ms
Sep 26, 2026172 ms
Oct 3, 2026173 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of publicstorage.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. publicstorage.com at 0.4 s0.4 s
  2. publicstorage.com at 0.9 s0.9 s
  3. publicstorage.com at 1.3 s1.3 s
  4. publicstorage.com at 1.8 s1.8 s
  5. publicstorage.com at 2.2 s2.2 s
  6. publicstorage.com at 2.6 s2.6 s
  7. publicstorage.com at 3.1 s3.1 s
  8. publicstorage.com at 3.5 s3.5 s

publicstorage.com does not allow embedding, so this is Google's rendering of the page.

Speed

10 to fix37
  • Reduce unused JavaScript

    2.3 s · 536 KiB

    About 536 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.3 s faster on a phone.

  • Google Tag Manager adds 1.1 s

    1.1 s

    Google Tag Manager costs a phone 1.1 s of main-thread work and 702 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 37

    37/100

    Your mobile performance score is 37 (desktop: 87). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 4.1 s

    A phone's processor spends 4.1 s on main-thread work while loading, 2.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, VWO and Optanon and others), adding 1.2 MB and 1.8 s of main-thread time.

  • Use efficient cache lifetimes

    800 ms · 384 KiB

    39 files are served with short cache lifetimes, so returning visitors download them again (384 KiB).

  • Render-blocking requests

    900 ms

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.

  • Reduce unused CSS

    450 ms · 127 KiB

    About 127 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • VWO adds 412 ms

    412 ms

    VWO costs a phone 412 ms of main-thread work and 155 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 16 long tasks on the main thread

    16 long tasks block the main thread while loading, the longest for 308 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    150 ms · 30 KiB

    Polyfills for old browsers add 30 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Improve image delivery

    43 KiB

    2 images could be 43 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Phones get a much slower page than desktops

    Desktop scores 87 but mobile only 37. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 7 ms

    7 ms

    Your server sent the HTML in 7 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 11.4 s

    11.4 s

    Your largest element takes 11.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “PS home main banner”.

  • Time to Interactive: 19.4 s

    19.4 s

    The page becomes fully interactive after 19.4 s. Good is under 3.8 s.

  • Total Blocking Time: 1.1 s

    1.1 s

    Scripts block taps and scrolling for 1.1 s in total while the page loads. Good is under 200 ms.

  • Speed Index: 7.7 s

    7.7 s

    Visually, the page fills in at 7.7 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.9 s

    3.9 s

    The first text or image appears after 3.9 s on a phone. Good is under 1.8 s.

  • Real-user FCP: 2.0 s

    2.0 s

    Real visitors see the first content after 2.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.0 s

    1.0 s

    Real visitors wait 1.0 s for your server to start answering (75th percentile). Good is under 800 ms.

  • 7 images without width and height

    7 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +8%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 159 ms to 173 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 2.1 s

    2.1 s

    Real visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 166 ms

    166 ms

    Real visitors wait 166 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Largest content (LCP) got 13% faster for real visitors

    -13%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 2.0 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.019

    0.019

    The layout barely moves while loading (CLS 0.019, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 2.8 MB in 141 requests

    2.8 MB

    Your homepage downloads 2.8 MB in 141 requests on a phone: scripts 2.1 MB (45), stylesheets 258 KiB (8) and images 225 KiB (37). Under 2 MB keeps phones on slow connections fast.

  • 1 image in older formats

    1 image (60 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 2 images below the first screen load straight away

    2 images further down the page (42 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 0.8 g of CO₂ per visit

    0.80 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.80 g of CO₂e: 96.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 9296
  • Elements must only use permitted ARIA attributes (1 element)

    Elements must only use permitted ARIA attributes: 1 element on the page fails this check, rated serious by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • Alternative text of images should not be repeated as text (1 element)

    Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 35 images in the HTML carry an alt attribute.

  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 3 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9298
  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 148 internal links, 18 external

    The homepage links to 148 pages on publicstorage.com and 18 external pages.

8 checks passed
  • Meta description: 151 characters

    Your meta description is 151 characters: “Public Storage offers self-storage units at 4,600+ facilities across 41 states. Find the right storage unit size near y…”.

  • One H1 headline

    Your main headline reads: “Save up to 40% OFF ⓘ”.

  • Title: 64 characters

    Your title is a healthy 64 characters: “Public Storage - Thousands of Self Storage Units/Spaces Near You”.

  • Canonical URL set

    The canonical URL is https://www.publicstorage.com/.

  • Structured data in place

    Structured data found: Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.publicstorage.com/sitemap_index.xml.

AI search readiness

1 to fix83
  • Parts of the site are closed to 3 AI crawlers

    Your robots.txt lets ChatGPT search (OAI-SearchBot), ChatGPT (ChatGPT-User) and Perplexity (PerplexityBot) read the homepage but closes other sections to them, so answers about those pages can't cite you.

3 checks passed
  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,326 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (13 KiB, 71 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix98
  • 2 pages share a meta description

    /find-storage and /self-storage use the same meta description. A description written for each page earns more clicks.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 92 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7376
  • 3 broken images

    3 images failed to load on a phone, for example https://www.facebook.com/tr/?id=182042799158889&ev=CookieSync&dl=https%3A%2F%2Fwww.publicstorage.com%2F&ud%5Bexternal_id%5D=cfc660484112aff56547e5dfe8fb042cc7c0f3519348ba019fb7abedfff9718d&dpo=LDU&dpo.

  • Deprecated browser APIs

    The page uses 2 deprecated browser APIs that will stop working in future browsers (“Attribution Reporting is deprecated and will be removed. See https://goo.gle/ps-status for details.”).

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Content security policy”).

2 checks passed
  • Tap targets are thumb-sized

    18 of 21 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

8 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (publicstorage.com).

  • Valid certificate (69 days left)

    The certificate from Google Trust Services · WE1 verifies for publicstorage.com and is valid for another 69 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://publicstorage.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 54 links work

    All 54 links checked from your homepage (40 internal, 14 external) answered without errors.

Domain and trust

1 to fix
  • Domain expires in 74 days

    publicstorage.com is registered until Dec 2026. Make sure auto-renew is on and the card on file is current.

  • DNSSEC is off

    publicstorage.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 30 years old

    30 years

    publicstorage.com was registered in Dec 1995 through Focus IP, Inc. dba Tracer. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only letsencrypt.org, pki.goog, ssl.com and comodoca.com to issue certificates for publicstorage.com, so a mis-issued certificate from anyone else is refused.

Content and conversion

1 to fix94
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 992 words of copy

    The homepage carries about 992 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

7 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Call”.

  • 9 calls to action

    The homepage has 9 calls to action, for example “Call”, “Call us” and “Download App”.

  • 2 short forms

    2 short forms (3 fields at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 25 testimonial or review blocks and 7 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager and Cloudflare Web Analytics.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Email authentication

1 to fix70
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be publicstorage.com is still delivered. Reports are on, so moving to quarantine is the next step.

  • Email authentication score: 70/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:%{ir}.%{v}.%{d}.spf.has.pphosted.com ~all”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”, “s1” and “s2”), so receivers can verify mail really came from you.

Privacy and tracking

  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Meta Pixel and 3 mores (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 41 cookies set on arrival

    41

    Opening the homepage sets 41 cookies, 2 of them by other companies (measured from a US location before any click).

  • 31 other companies contacted

    Loading the homepage contacts 31 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

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