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patriziapepe.com website review

Visit site (opens in a new tab)Reviewed 3 November 202641 issues · 101 checks

This review found 41 issues worth fixing on patriziapepe.com, 15 of them high impact, across 101 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.1 s1.6 sMay 16Oct 311.7 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.8 s
May 23, 20261.8 s
May 30, 20261.9 s
Jun 6, 20261.9 s
Jun 13, 20261.9 s
Jun 20, 20262.0 s
Jun 27, 20262.0 s
Jul 4, 20262.0 s
Jul 11, 20262.0 s
Jul 18, 20262.0 s
Jul 25, 20261.9 s
Aug 1, 20261.8 s
Aug 8, 20261.8 s
Aug 15, 20261.8 s
Aug 22, 20261.8 s
Aug 29, 20261.8 s
Sep 5, 20261.9 s
Sep 12, 20261.9 s
Sep 19, 20261.9 s
Sep 26, 20261.8 s
Oct 3, 20261.7 s
Oct 10, 20261.7 s
Oct 17, 20261.7 s
Oct 24, 20261.7 s
Oct 31, 20261.7 s
Real-visitor tap response (INP)75th percentile, phones
213 ms172 msMay 16Oct 31204 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026177 ms
May 23, 2026179 ms
May 30, 2026181 ms
Jun 6, 2026184 ms
Jun 13, 2026186 ms
Jun 20, 2026188 ms
Jun 27, 2026190 ms
Jul 4, 2026195 ms
Jul 11, 2026197 ms
Jul 18, 2026198 ms
Jul 25, 2026198 ms
Aug 1, 2026197 ms
Aug 8, 2026201 ms
Aug 15, 2026204 ms
Aug 22, 2026205 ms
Aug 29, 2026208 ms
Sep 5, 2026206 ms
Sep 12, 2026206 ms
Sep 19, 2026204 ms
Sep 26, 2026200 ms
Oct 3, 2026198 ms
Oct 10, 2026197 ms
Oct 17, 2026201 ms
Oct 24, 2026203 ms
Oct 31, 2026204 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of patriziapepe.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. patriziapepe.com at 0.4 s0.4 s
  2. patriziapepe.com at 0.8 s0.8 s
  3. patriziapepe.com at 1.2 s1.2 s
  4. patriziapepe.com at 1.6 s1.6 s
  5. patriziapepe.com at 2.0 s2.0 s
  6. patriziapepe.com at 2.3 s2.3 s
  7. patriziapepe.com at 2.7 s2.7 s
  8. patriziapepe.com at 3.1 s3.1 s

patriziapepe.com does not allow embedding, so this is Google's rendering of the page.

Speed

9 to fix60
  • Improve image delivery

    1.0 s · 2.4 MB

    9 images could be 2.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.0 s faster on a phone.

  • Google Tag Manager adds 1.0 s

    1.0 s

    Google Tag Manager costs a phone 1.0 s of main-thread work and 1.3 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Clarity and iubenda and others), adding 1.6 MB and 1.2 s of main-thread time.

  • Reduce unused JavaScript

    450 ms · 705 KiB

    About 705 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Mobile performance score: 60

    60/100

    Your mobile performance score is 60. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused CSS

    450 ms · 70 KiB

    About 70 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Render-blocking requests

    500 ms

    1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 500 ms.

  • Main-thread work: 2.5 s

    A phone's processor spends 2.5 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 2,172 HTML elements

    The page has 2,172 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Use efficient cache lifetimes

    183 KiB

    24 files are served with short cache lifetimes, so returning visitors download them again (183 KiB).

  • 13 long tasks on the main thread

    13 long tasks block the main thread while loading, the longest for 142 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    22 KiB

    Polyfills for old browsers add 22 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 20 ms

    20 ms

    Your server sent the HTML in 20 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 12.5 s

    12.5 s

    Your largest element takes 12.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 20.7 s

    20.7 s

    The page becomes fully interactive after 20.7 s. Good is under 3.8 s.

  • Speed Index: 6.2 s

    6.2 s

    Visually, the page fills in at 6.2 s (Speed Index). Good is under 3.4 s.

  • Real-user TTFB: 1.3 s

    1.3 s

    Real visitors wait 1.3 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 386 ms

    386 ms

    Scripts block taps and scrolling for 386 ms in total while the page loads. Good is under 200 ms.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 14% slower for real visitors

    +14%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 177 ms to 204 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -5%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 1.9 s

    1.9 s

    Real visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.09

    0.09

    For real visitors the layout shifts by 0.09 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.8 s

    1.8 s

    Real visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.

  • First Contentful Paint: 1.4 s

    1.4 s

    The first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.002

    0.002

    The layout barely moves while loading (CLS 0.002, good is under 0.1).

Images and page weight

5 to fix18
  • Page weight: 5.5 MB in 138 requests

    5.5 MB

    Your homepage downloads 5.5 MB in 138 requests on a phone: images 3.4 MB (56), scripts 1.8 MB (34) and fonts 152 KiB (7). Under 2 MB keeps phones on slow connections fast.

  • 2 images over 500 KB

    2 images weigh 2.0 MB together. On a phone connection a single image that size takes seconds.

  • 5 images far larger than shown

    2.2 MB

    5 images are downloaded at several times the size a phone draws them, for example Matching_Sets_EDITORIAL_2.jpg at 6,060 px wide, shown at 350 px. Resized copies would save about 2.2 MB.

  • 11 images in older formats

    11 images (3.1 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 8 images below the first screen load straight away

    8 images further down the page (2.7 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.6 g of CO₂ per visit

    1.55 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.55 g of CO₂e: 186.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

6 to fixGoogle 8590
  • 2 buttons without a name

    2 buttons have no accessible name, so screen readers announce just “button”.

  • 12 tap targets too small

    12 tap targets are too small or too close together to hit reliably with a finger.

  • ARIA progressbar nodes must have an accessible name (1 element)

    ARIA progressbar nodes must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

  • 2 images without alt text

    2 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (13 elements)

    All page content should be contained by landmarks: 13 elements on the page fail this check, rated moderate by axe-core.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

1 checks passed
  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9287
  • Structured data has 1 problem

    Structured data found (Organization) but with 1 problem, for example “Organization: logo is not an absolute URL ("/on/demandware.static/Sites-patriziapepe_US-Site/-/defa…”.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No XML sitemap

    No XML sitemap at https://www.patriziapepe.com/sitemap.xml, so Google discovers your pages only by following links.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 403 internal links, 8 external

    The homepage links to 403 pages on patriziapepe.com and 8 external pages.

5 checks passed
  • Meta description: 102 characters

    Your meta description is 102 characters: “Buy Patrizia Pepe Collection: Apparel and Accessories for Women and Men. Discover our Online Boutique!”.

  • One H1 headline

    Your main headline reads: “PATRIZIA PEPE”.

  • Title: 57 characters

    Your title is a healthy 57 characters: “Patrizia Pepe | Apparel and Accessories for Women and Men”.

  • Canonical URL set

    The canonical URL is https://www.patriziapepe.com/us/en/.

  • robots.txt in place

    robots.txt is in place.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,130 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 195 found) and read each the way a search engine does.

1 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

Best practices

4 to fixGoogle 9270
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.net/action/0?ti=12000927&tm=gtm002&Ver=2&mid=4c61c40a-3003-4410-af44-32377fb239b3&bo=2&pi=918639831&lg=en-US&sw=390&sh=844&sc=24&nwd=1&tl=Patrizia%20Pepe%20%7C%20Apparel%20and%20Acces.

  • 41 small tap targets

    41 of 84 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 67 distorted images

    67 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 401 ()”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix94
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • 2 redirects before the homepage

    Opening https://patriziapepe.com goes through 2 redirects before the homepage loads.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (patriziapepe.com).

  • Valid certificate (178 days left)

    The certificate from DigiCert Inc · Thawte EV RSA CA G2 verifies for patriziapepe.com and is valid for another 178 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://patriziapepe.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 48 links work

    All 48 links checked from your homepage (40 internal, 8 external) answered without errors; 4 did not answer within 5 s.

Domain and trust

1 to fix
  • Domain expires in 37 days

    patriziapepe.com is registered until Dec 2026. Make sure auto-renew is on and the card on file is current.

  • No CAA record

    patriziapepe.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    patriziapepe.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

1 checks passed
  • Domain is 28 years old

    28 years

    patriziapepe.com was registered in Dec 1997 through Register SPA. An established domain carries more trust with email providers and search engines.

Content and conversion

4 to fix69
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 522 words of copy

    The homepage carries about 522 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SIGN UP AND BE THE FIRST TO GET THE NEWS” and “LEARN MORE AND CUSTOMIZE”.

  • 10 calls to action

    The homepage has 10 calls to action, for example “Sign up and be the first to get the news”, “Apply” and “SHOP NOW”.

  • 6 short forms

    6 short forms (3 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Email authentication

95
  • Email authentication score: 95/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 ip4:212.19.117.8 a:production.eu01.tessilform.demandware.net include:spf.protection.outlook.com include:_spf.atl…”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”, “selector2” and “mandrill”), so receivers can verify mail really came from you.

Privacy and tracking

  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Microsoft Ads, Microsoft Clarity and Xandr (measured from a US location before any click). A consent tool (iubenda) is installed; check it blocks these until visitors agree where the law requires it.

  • 24 cookies set on arrival

    24

    Opening the homepage sets 24 cookies, 2 of them by other companies (measured from a US location before any click).

  • 32 other companies contacted

    Loading the homepage contacts 32 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: iubenda

    A consent management tool (iubenda) loads with the page.

Upkeep, stack and company

Stack

Analytics
Google Tag Manager
Hosting
Leonet As It Uan Company S.R.L.

Company

Founded
1993
Headquarters
Campi Bisenzio

Upkeep, stack, hiring and company data from programmable.info

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This review found 41 issues on patriziapepe.com, including 16 speed issues, 4 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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