puebco.us website review

31 files are served with short cache lifetimes, so returning visitors download them again (587 KiB).

About 291 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.4 s faster on a phone.

A phone's processor spends 4.3 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Your mobile performance score is 62. Pages that score under 90 lose visitors before the first paint.

10 images could be 581 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Mailchimp costs a phone 211 ms of main-thread work and 371 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

The page has 1,877 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

8 third-party services load with your homepage (Mailchimp, notify-me.io and Bold Commerce and others), adding 645 KiB and 339 ms of main-thread time.

Polyfills for old browsers add 7 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

4 long tasks block the main thread while loading, the longest for 132 ms. During a long task the page ignores taps.

4 files block the first paint until they finish downloading. Deferring or inlining them could save about 100 ms.

About 33 KiB of CSS is downloaded but never applied on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

3 KiB could be saved by minifying JavaScript.

Your largest element takes 13.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Clubhouse Barrel Bag 2”.

Visually, the page fills in at 10.6 s (Speed Index). Good is under 3.4 s.

The page becomes fully interactive after 13.5 s. Good is under 3.8 s.

The first text or image appears after 1.9 s on a phone. Good is under 1.8 s.

6 images have no width and height attributes, so the layout jumps as each one loads.

Your homepage downloads 3.8 MB in 379 requests on a phone: images 1.6 MB (29), other files 1.2 MB (272) and scripts 738 KiB (64). Under 2 MB keeps phones on slow connections fast.

6 images (372 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 1.08 g of CO₂e: 129.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

17 tap targets are too small or too close together to hit reliably with a finger.

1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.

4 visible links have no text or label, so screen readers cannot say where they go.

ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.

Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

Your meta description is only 15 characters: “Puebco US Store”. 70 to 160 characters is enough to sell the click.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

The homepage links to 145 pages on puebco.us and 1 external page.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

https://puebco.us/collections/all-new, https://puebco.us/pages/2024-lookbook-collection-of-puebco, https://puebco.us/collections/back-in-stock, https://puebco.us/collections/all-accessories, https://puebco.us/collections/garments-uniform and https://puebco.us/collections/bags-totes and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://puebco.us/collections/all-new, https://puebco.us/collections/back-in-stock, https://puebco.us/collections/all-accessories, https://puebco.us/collections/garments-uniform, https://puebco.us/collections/bags-totes and https://puebco.us/collections/travel-essentials and 6 others have no <h1> headline, so visitors and search engines get no clear main topic.

https://puebco.us/collections/back-in-stock, https://puebco.us/collections/tabletop and https://puebco.us/collections/serveware-food-storage have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 15 pages linked from your homepage (of 76 found) and read each the way a search engine does.

1 image failed to load on a phone, for example https://puebco.us/.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 327 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and TikTok Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 15 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 30 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.