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pulse.org website review
Visit site (opens in a new tab)Reviewed 19 October 202650 issues · 97 checks
This review found 50 issues worth fixing on pulse.org, 19 of them high impact, across 97 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
73C- #71,892 of 96,682 reviewed websitesbeats 22%
- #43,031 of 52,438 online storesbeats 15%
- #40,137 of 47,510 Shopify storesbeats 13%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Apr 25, 2026 | 2.3 s |
| May 2, 2026 | 2.4 s |
| May 9, 2026 | 2.5 s |
| May 16, 2026 | 2.4 s |
| May 23, 2026 | 2.5 s |
| May 30, 2026 | 2.7 s |
| Jun 6, 2026 | 2.8 s |
| Jun 13, 2026 | 2.7 s |
| Jun 20, 2026 | 2.7 s |
| Jun 27, 2026 | 2.6 s |
| Jul 4, 2026 | 2.4 s |
| Jul 11, 2026 | 2.4 s |
| Jul 18, 2026 | 2.3 s |
| Jul 25, 2026 | 2.2 s |
| Aug 1, 2026 | 2.2 s |
| Aug 8, 2026 | 2.3 s |
| Aug 15, 2026 | 2.3 s |
| Aug 22, 2026 | 2.3 s |
| Aug 29, 2026 | 2.7 s |
| Sep 5, 2026 | 2.6 s |
| Sep 12, 2026 | 2.7 s |
| Sep 19, 2026 | 2.8 s |
| Sep 26, 2026 | 2.6 s |
| Oct 3, 2026 | 2.6 s |
| Oct 10, 2026 | 2.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Apr 25, 2026 | 128 ms |
| May 2, 2026 | 131 ms |
| May 9, 2026 | 150 ms |
| May 16, 2026 | 153 ms |
| May 23, 2026 | 151 ms |
| May 30, 2026 | 154 ms |
| Jun 6, 2026 | 156 ms |
| Jun 13, 2026 | 146 ms |
| Jun 20, 2026 | 146 ms |
| Jun 27, 2026 | 146 ms |
| Jul 4, 2026 | 140 ms |
| Jul 11, 2026 | 146 ms |
| Jul 18, 2026 | 134 ms |
| Jul 25, 2026 | 125 ms |
| Aug 1, 2026 | 128 ms |
| Aug 8, 2026 | 127 ms |
| Aug 15, 2026 | 154 ms |
| Aug 22, 2026 | 165 ms |
| Aug 29, 2026 | 189 ms |
| Sep 5, 2026 | 205 ms |
| Sep 12, 2026 | 229 ms |
| Sep 19, 2026 | 188 ms |
| Sep 26, 2026 | 154 ms |
| Oct 3, 2026 | 154 ms |
| Oct 10, 2026 | 139 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Improve image delivery
10.8 s · 1.7 MB3 images could be 1.7 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 10.8 s faster on a phone.
Reduce unused JavaScript
6.9 s · 2.2 MBAbout 2.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 6.9 s faster on a phone.
Render-blocking requests
3.6 s58 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.6 s.
classy.org adds 1.2 s
1.2 sclassy.org costs a phone 1.2 s of main-thread work and 1.2 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Mobile performance score: 27
27/100Your mobile performance score is 27. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 9.1 s
A phone's processor spends 9.1 s on main-thread work while loading, 5.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
3,630 HTML elements
The page has 3,630 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (classy.org, Google CDN and Hotjar and others), adding 4.8 MB and 3.1 s of main-thread time.
Use efficient cache lifetimes
650 ms · 778 KiB15 files are served with short cache lifetimes, so returning visitors download them again (778 KiB).
Google CDN adds 753 ms
753 msGoogle CDN costs a phone 753 ms of main-thread work and 1.9 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Hotjar adds 390 ms
390 msHotjar costs a phone 390 ms of main-thread work and 64 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 332 ms. During a long task the page ignores taps.
Google Tag Manager adds 219 ms
219 msGoogle Tag Manager costs a phone 219 ms of main-thread work and 478 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Other Google APIs/SDKs adds 100 ms
100 msOther Google APIs/SDKs costs a phone 100 ms of main-thread work and 499 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
150 ms · 21 KiBPolyfills for old browsers add 21 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Minify CSS
150 ms · 6 KiB6 KiB could be saved by minifying CSS.
Font display
100 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).
Reduce unused CSS
68 KiBAbout 68 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 12 ms
12 msYour server sent the HTML in 12 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
First Contentful Paint: 9.8 s
9.8 sThe first text or image appears after 9.8 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 27.6 s
27.6 sYour largest element takes 27.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “God’s grace is radical. It transforms. It sets us free. And…”.
Speed Index: 18.9 s
18.9 sVisually, the page fills in at 18.9 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 53.5 s
53.5 sThe page becomes fully interactive after 53.5 s. Good is under 3.8 s.
Total Blocking Time: 1.2 s
1.2 sScripts block taps and scrolling for 1.2 s in total while the page loads. Good is under 200 ms.
Real-user TTFB: 1.1 s
1.1 sReal visitors wait 1.1 s for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.129
0.129The layout shifts by 0.129 while loading, so content jumps under the reader's thumb. Good is under 0.1.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 13% slower for real visitors
+13%Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' tap response (inp) went from 128 ms to 139 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+9%Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 2.3 s to 2.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user LCP: 2.5 s
2.5 sReal visitors wait 2.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.03
0.03For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.
Real-user FCP: 1.6 s
1.6 sReal visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.
Images and page weight
Page weight: 23.8 MB in 280 requests
23.8 MBYour homepage downloads 23.8 MB in 280 requests on a phone: media 13.6 MB (6), scripts 5.9 MB (110) and images 1.8 MB (10). Under 2 MB keeps phones on slow connections fast.
About 6.7 g of CO₂ per visit
6.74 gBy the Sustainable Web Design model, a visit to your homepage emits about 6.74 g of CO₂e: 808.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Invalid ARIA attributes
1 element use ARIA attributes their role does not allow, which confuses screen readers.
24 text elements with low contrast
24 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
8 images without alt text
8 images have no alt text, which hurts accessibility and image search.
Contentinfo landmark should not be contained in another landmark (2 elements)
Contentinfo landmark should not be contained in another landmark: 2 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.
Document should not have more than one contentinfo landmark (1 element)
Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
13 links without text
13 visible links have no text or label, so screen readers cannot say where they go.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
ARIA role should be appropriate for the element (2 elements)
ARIA role should be appropriate for the element: 2 elements on the page fail this check, rated minor by axe-core.
Elements marked as presentational should be consistently ignored (1 element)
Elements marked as presentational should be consistently ignored: 1 element on the page fails this check, rated minor by axe-core.
1 checks passed
52 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 63 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 11 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
7 H1 headlines
There are 7 <h1> headlines (“Unleash the Evangelist. Make Jesus Known.”, “God’s grace is for everyone.” and “The Freedom in God’s Grace”). One clear main headline is easier for people and search engines.
Meta description is long (317 characters)
Your meta description is 317 characters; Google truncates after about 160, so the end of your pitch is cut.
18 links crawlers can't follow
18 links have no real href, so search engines can't follow them.
5 links with vague text
5 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
205 internal links, 62 external
The homepage links to 205 pages on pulse.org and 62 external pages.
6 checks passed
Title: 40 characters
Your title is a healthy 40 characters: “Pulse Evangelism Home - Pulse Evangelism”.
Canonical URL set
The canonical URL is https://www.pulse.org/.
Structured data in place
Structured data found: BreadcrumbList, Organization, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.pulse.org/sitemap.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (2,487 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.pulse.org/llms.txt (124 KiB, 393 links, though it should open with a “# Title” line), a plain-text guide to the site for AI tools.
Other pages
2 pages without an H1
https://www.pulse.org/revival-nights and https://www.pulse.org/prayer have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 30 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
5 small tap targets
5 of 15 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 third-party cookies
2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
5 JavaScript errors while loading
5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
Thin social proof
Social proof on the homepage: 61 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,643 words of copy
The homepage carries about 1,643 words of visible text.
4 checks passed
17 calls to action
The homepage has 17 calls to action, for example “Book Nick Hall”, “learn more about pulse 100” and “learn more about revival nights”.
1 short form
A short form (3 fields at most) is right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics, Meta Pixel, Hotjar and TikTok Pixel.
Direct contact links
Visitors can reach you directly: 0 phone links and 2 email links.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager, Hotjar, Meta Pixel and TikTok Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
14 cookies set on arrival
14Opening the homepage sets 14 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
37 other companies contacted
Loading the homepage contacts 37 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at pulse.org, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Analytics | Google Tag Manager | Hotjar
Hiring
- Hiring
- 2748 open roles
- Job board
- greenhouse
- Careers page
- boards.greenhouse.io/pulse (opens in a new tab)
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 50 issues on pulse.org, including 23 speed issues, 4 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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