purethewinery.com website review

15 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

8 third-party services load with your homepage (Shopify, Hotjar and Google Tag Manager and others), adding 789 KiB and 1.0 s of main-thread time.

Your mobile performance score is 70. Pages that score under 90 lose visitors before the first paint.

About 400 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

Shopify costs a phone 450 ms of main-thread work and 241 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

A phone's processor spends 2.9 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

6 long tasks block the main thread while loading, the longest for 254 ms. During a long task the page ignores taps.

The page has 1,628 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

13 files are served with short cache lifetimes, so returning visitors download them again (63 KiB).

About 20 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

9 images could be 98 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Polyfills for old browsers add 40 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

The page becomes fully interactive after 11.1 s. Good is under 3.8 s.

Your largest element takes 4.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

Scripts block taps and scrolling for 376 ms in total while the page loads. Good is under 200 ms.

Visually, the page fills in at 4.2 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.2 s on a phone. Good is under 1.8 s.

2 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 2.5 MB in 237 requests on a phone: scripts 946 KiB (80), other files 744 KiB (94) and images 538 KiB (43). Under 2 MB keeps phones on slow connections fast.

7 images (253 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 0.70 g of CO₂e: 84.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

12 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

2 images have no alt text, which hurts accessibility and image search.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

Your title is only 15 characters: “Zero Sugar Wine”. Between 30 and 65 characters leaves room to say what you do and for whom.

Your meta description is 174 characters; Google truncates after about 160, so the end of your pitch is cut.

Structured data found ((untyped), BreadcrumbList, Organization and WebSite) but with 8 problems, for example “Organization: url points at a different host (https://nl.purethewinery.com)”.

3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

The homepage links to 61 pages on purethewinery.com and 4 external pages.

There is no https://purethewinery.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://purethewinery.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

https://purethewinery.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://purethewinery.com/collections/zero-sugar-spritz, https://purethewinery.com/products/hello-subscription-goodbye-sugar and https://purethewinery.com/customer_authentication/redirect have no meta description, so Google writes the search snippet from whatever text it finds.

https://purethewinery.com/collections/all-flavors, https://purethewinery.com/collections/zero-sugar-spritz, https://purethewinery.com/products/hello-subscription-goodbye-sugar, https://purethewinery.com/customer_authentication/redirect, https://purethewinery.com/pages/contact and https://purethewinery.com/collections/welcome have no <h1> headline, so visitors and search engines get no clear main topic.

https://purethewinery.com/collections/zero-sugar-spritz, https://purethewinery.com/products/mixandtry and https://purethewinery.com/products/hello-subscription-goodbye-sugar took over 3 s to send their HTML from our server.

We fetched 15 pages linked from your homepage (of 29 found) and read each the way a search engine does.

13 of 30 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage carries about 559 words of visible text.

Before a visitor clicks anything, the page loads Criteo, Google Ads, Google Analytics, Google Tag Manager and Hotjar and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 22 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 34 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.