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purpleleafshop.ae website review
Visit site (opens in a new tab)Reviewed 8 November 202633 issues · 76 checks
This review found 33 issues worth fixing on purpleleafshop.ae, 8 of them high impact, across 76 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
78C- #52,282 of 102,897 reviewed websitesbeats 44%
- #33,623 of 57,252 online storesbeats 36%
- #32,097 of 52,092 Shopify storesbeats 33%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.8 s |
| May 23, 2026 | 2.8 s |
| May 30, 2026 | 2.7 s |
| Jun 6, 2026 | 2.6 s |
| Jun 13, 2026 | 2.7 s |
| Jun 20, 2026 | 2.7 s |
| Jun 27, 2026 | 2.7 s |
| Jul 4, 2026 | 2.7 s |
| Jul 11, 2026 | 2.7 s |
| Jul 18, 2026 | 2.7 s |
| Jul 25, 2026 | 2.7 s |
| Aug 1, 2026 | 2.8 s |
| Aug 8, 2026 | 2.8 s |
| Aug 15, 2026 | 2.8 s |
| Aug 22, 2026 | 2.8 s |
| Aug 29, 2026 | 2.6 s |
| Oct 24, 2026 | 3.8 s |
| Oct 31, 2026 | 3.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Jul 11, 2026 | 171 ms |
| Jul 18, 2026 | 203 ms |
| Jul 25, 2026 | 191 ms |
| Aug 1, 2026 | 228 ms |
| Aug 8, 2026 | 248 ms |
| Aug 15, 2026 | 251 ms |
| Aug 22, 2026 | 252 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.8 s
1.6 s
2.4 s
3.2 s
4.0 s
4.8 s
5.6 s
6.4 s
Speed
Reduce unused JavaScript
1.1 s · 201 KiBAbout 201 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.1 s faster on a phone.
Mobile performance score: 64
64/100Your mobile performance score is 64. Pages that score under 90 lose visitors before the first paint.
2 long tasks on the main thread
2 long tasks block the main thread while loading, the longest for 281 ms. During a long task the page ignores taps.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Shopify and autoketing.org and others), adding 439 KiB and 413 ms of main-thread time.
Render-blocking requests
250 ms1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 250 ms.
Reduce unused CSS
150 ms · 28 KiBAbout 28 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Improve image delivery
33 KiB1 image could be 33 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Legacy JavaScript
10 KiBPolyfills for old browsers add 10 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Use efficient cache lifetimes
1 KiB1 file is served with short cache lifetimes, so returning visitors download them again (1 KiB).
2 checks passed
Main-thread work: 1.6 s
A phone's processor spends 1.6 s on main-thread work while loading, 715 ms of it running JavaScript. That is comfortably low.
Server response: 4 ms
4 msYour server sent the HTML in 4 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 8.7 s
8.7 sYour largest element takes 8.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 8.7 s
8.7 sThe page becomes fully interactive after 8.7 s. Good is under 3.8 s.
Real-user LCP: 3.7 s
3.7 sReal visitors wait 3.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Tap response (INP) got 34% slower for real visitors
+34%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 171 ms to 252 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 32% slower for real visitors
+32%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.8 s to 3.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 2.4 s
2.4 sReal visitors see the first content after 2.4 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.3 s
1.3 sReal visitors wait 1.3 s for your server to start answering (75th percentile). Good is under 800 ms.
Speed Index: 5.8 s
5.8 sVisually, the page fills in at 5.8 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 238 ms
238 msScripts block taps and scrolling for 238 ms in total while the page loads. Good is under 200 ms.
First Contentful Paint: 1.9 s
1.9 sThe first text or image appears after 1.9 s on a phone. Good is under 1.8 s.
3 checks passed
Real-user INP: 144 ms
144 msReal visitors wait 144 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.05
0.05For real visitors the layout shifts by 0.05 (75th percentile). Good is under 0.1.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 2.1 MB in 245 requests
2.1 MBYour homepage downloads 2.1 MB in 245 requests on a phone: other files 1.3 MB (197), scripts 560 KiB (37) and images 144 KiB (5). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
002.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 0.6 g of CO₂ per visit
0.59 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.59 g of CO₂e: 71.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Invalid ARIA attributes
1 element use ARIA attributes their role does not allow, which confuses screen readers.
Hidden but focusable
2 elements hidden from screen readers can still receive keyboard focus.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
3 links without text
3 visible links have no text or label, so screen readers cannot say where they go.
Alternative text of images should not be repeated as text (1 element)
Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.
2 checks passed
Every image has alt text
All 4 images in the HTML carry an alt attribute.
47 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 6 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is long (163 characters)
Your meta description is 163 characters; Google truncates after about 160, so the end of your pitch is cut.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
25 internal links, 0 external
The homepage links to 25 pages on purpleleafshop.ae and 0 external pages.
6 checks passed
One H1 headline
Your main headline reads: “Purple Leaf AE”.
Title: 64 characters
Your title is a healthy 64 characters: “PURPLE LEAF - Patio Umbrella, Gazebos, Pergolas, Patio Furniture”.
Canonical URL set
The canonical URL is https://purpleleafshop.ae/.
Structured data in place
Structured data found: BreadcrumbList, Organization and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://purpleleafshop.ae/sitemap.xml.
AI search readiness
Organization data is thin (2 of 6 facts)
Your Organization JSON-LD is missing logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
llms.txt published
The site publishes https://purpleleafshop.ae/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a title
https://purpleleafshop.ae/customer_authentication/redirect has no <title>, so Google invents the link text in results.
1 linked page hidden from search
https://purpleleafshop.ae/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
2 pages without a meta description
https://purpleleafshop.ae/customer_authentication/redirect and https://purpleleafshop.ae/collections/all have no meta description, so Google writes the search snippet from whatever text it finds.
1 page without an H1
https://purpleleafshop.ae/customer_authentication/redirect has no <h1> headline, so visitors and search engines get no clear main topic.
1 page with very little text
https://purpleleafshop.ae/pages/payment-method has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
13 internal pages checked
We fetched 13 pages linked from your homepage and read each the way a search engine does.
3 checks passed
Linked pages load
All 13 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Best practices
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
17 of 21 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 94 words
The homepage has only about 94 words of visible text; thin pages give Google and first-time buyers little to go on.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “ABOUT THE SHOP” and “Contact Us”.
6 calls to action
The homepage has 6 calls to action, for example “Contact Us”, “Shop our products” and “About the shop”.
3 short forms
3 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Microsoft Clarity.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
11 cookies set on arrival
11Opening the homepage sets 11 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
12 other companies contacted
Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at purpleleafshop.ae, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 5 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Pandectes Gdpr · Ryviu Product Reviews · Variant Image Wizard Swatch · Gdpr Cookie Consent · autoketing.org
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 33 issues on purpleleafshop.ae, including 14 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.