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purpleleafshop.de website review
Visit site (opens in a new tab)Reviewed 8 November 202633 issues · 70 checks
This review found 33 issues worth fixing on purpleleafshop.de, 10 of them high impact, across 70 checks. The most urgent: page weight: 29.1 MB in 115 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
76C- #63,085 of 102,897 reviewed websitesbeats 34%
- #39,786 of 57,252 online storesbeats 26%
- #37,692 of 52,092 Shopify storesbeats 23%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.3 s |
| May 23, 2026 | 1.3 s |
| May 30, 2026 | 1.3 s |
| Jun 6, 2026 | 1.3 s |
| Jun 13, 2026 | 1.3 s |
| Jun 20, 2026 | 1.3 s |
| Jun 27, 2026 | 1.3 s |
| Jul 4, 2026 | 1.4 s |
| Jul 11, 2026 | 1.4 s |
| Jul 18, 2026 | 1.4 s |
| Jul 25, 2026 | 1.4 s |
| Aug 1, 2026 | 1.4 s |
| Aug 8, 2026 | 1.4 s |
| Aug 15, 2026 | 1.5 s |
| Aug 22, 2026 | 1.5 s |
| Aug 29, 2026 | 1.5 s |
| Sep 5, 2026 | 1.5 s |
| Sep 12, 2026 | 1.6 s |
| Sep 19, 2026 | 1.6 s |
| Sep 26, 2026 | 1.5 s |
| Oct 3, 2026 | 1.5 s |
| Oct 10, 2026 | 1.5 s |
| Oct 17, 2026 | 1.5 s |
| Oct 24, 2026 | 1.5 s |
| Oct 31, 2026 | 1.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 176 ms |
| May 23, 2026 | 177 ms |
| May 30, 2026 | 178 ms |
| Jun 6, 2026 | 177 ms |
| Jun 13, 2026 | 177 ms |
| Jun 20, 2026 | 176 ms |
| Jun 27, 2026 | 176 ms |
| Jul 4, 2026 | 178 ms |
| Jul 11, 2026 | 178 ms |
| Jul 18, 2026 | 177 ms |
| Jul 25, 2026 | 177 ms |
| Aug 1, 2026 | 178 ms |
| Aug 8, 2026 | 180 ms |
| Aug 15, 2026 | 186 ms |
| Aug 22, 2026 | 190 ms |
| Aug 29, 2026 | 198 ms |
| Sep 5, 2026 | 204 ms |
| Sep 12, 2026 | 211 ms |
| Sep 19, 2026 | 220 ms |
| Sep 26, 2026 | 219 ms |
| Oct 3, 2026 | 220 ms |
| Oct 10, 2026 | 229 ms |
| Oct 17, 2026 | 234 ms |
| Oct 24, 2026 | 236 ms |
| Oct 31, 2026 | 243 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
8 third-party services on the page
8 third-party services load with your homepage (Shopify, cdnhub.co and codeblackbelt.com and others), adding 28.4 MB and 5 ms of main-thread time.
Shopify adds 5 ms
5 msShopify costs a phone 5 ms of main-thread work and 28.4 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Mobile performance score: 64
64/100Your mobile performance score is 64. Pages that score under 90 lose visitors before the first paint.
Improve image delivery
699 KiB5 images could be 699 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Render-blocking requests
350 ms14 files block the first paint until they finish downloading. Deferring or inlining them could save about 350 ms.
1,992 HTML elements
The page has 1,992 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Reduce unused CSS
64 KiBAbout 64 KiB of CSS is downloaded but never applied on this page.
Use efficient cache lifetimes
5 KiB5 files are served with short cache lifetimes, so returning visitors download them again (5 KiB).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
2 checks passed
Main-thread work: 0.7 s
A phone's processor spends 0.7 s on main-thread work while loading, 48 ms of it running JavaScript. That is comfortably low.
Server response: 27 ms
27 msYour server sent the HTML in 27 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Cumulative Layout Shift: 1.018
1.018The layout shifts by 1.018 while loading, so content jumps under the reader's thumb. Good is under 0.1.
First Contentful Paint: 3.0 s
3.0 sThe first text or image appears after 3.0 s on a phone. Good is under 1.8 s.
Tap response (INP) got 36% slower for real visitors
+36%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 176 ms to 243 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
27 images without width and height
27 images have no width and height attributes, so the layout jumps as each one loads.
Largest Contentful Paint: 3.0 s
3.0 sYour largest element takes 3.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “🔄”. Most of its time is element render delay (1.2 s).
Largest content (LCP) got 14% slower for real visitors
+14%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.1 s
1.1 sReal visitors wait 1.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.0 s
1.0 sReal visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 316 ms
316 msReal visitors wait 316 ms for your server to start answering (75th percentile). Good is under 800 ms.
Speed Index: 3.3 s
3.3 sVisually, the page fills in at 3.3 s (Speed Index), inside the 3.4 s “good” threshold.
Time to Interactive: 3.0 s
3.0 sThe page is fully interactive after 3.0 s.
Total Blocking Time: 0 ms
0 msScripts block the page for only 0 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 29.1 MB in 115 requests
29.1 MBYour homepage downloads 29.1 MB in 115 requests on a phone: media 19.1 MB (3), images 9.0 MB (53) and scripts 709 KiB (45). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
42e6756e4b73e7a7107f98ef99a66485.gif weighs 19.8 MB. On a phone connection a single image that size takes seconds.
1 image in older formats
1 image (19.8 MB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
An image on the first screen is lazy-loaded
2026_-1250x1800_0699baaf-e037-410d-ad55-edea9c54fd8b.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
5 images far larger than shown
74 KiB5 images are downloaded at several times the size a phone draws them, for example 2026_-1250x1800_0699baaf-e037-410d-ad55-edea9c54fd8b.jpg at 1,250 px wide, shown at 390 px. Resized copies would save about 74 KiB.
About 8.2 g of CO₂ per visit
8.24 gBy the Sustainable Web Design model, a visit to your homepage emits about 8.24 g of CO₂e: 988.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Invalid ARIA attributes
1 element use ARIA attributes their role does not allow, which confuses screen readers.
7 images without alt text
7 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (4 elements)
All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
2 links without text
2 visible links have no text or label, so screen readers cannot say where they go.
1 checks passed
45 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is long (170 characters)
Your meta description is 170 characters; Google truncates after about 160, so the end of your pitch is cut.
Structured data has 3 problems
Structured data found (BreadcrumbList, Organization and WebSite) but with 3 problems, for example “Organization: missing name”.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
One H1 headline
Your <h1> is empty.
377 internal links, 31 external
The homepage links to 377 pages on purpleleafshop.de and 31 external pages.
4 checks passed
Title: 41 characters
Your title is a healthy 41 characters: “Purple Leaf Germany | PURPLE LEAF Germany”.
Canonical URL set
The canonical URL is https://purpleleafshop.de/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://purpleleafshop.de/sitemap.xml.
AI search readiness
Organization data is thin (1 of 6 facts)
Your Organization JSON-LD is missing name, logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,169 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://purpleleafshop.de/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 119 found) and read each the way a search engine does.
1 checks passed
Linked pages load
5 pages of 15 loaded without an error (the rest turned automated requests away).
Best practices
1 broken image
1 image failed to load on a phone, for example https://purpleleafshop.de/cdn/shop/t/51/assets/Italy_119x69.jpg?v=12423.
6 small tap targets
6 of 10 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.
5 low-resolution images
5 images are served at too low a resolution for sharp phone screens.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Only about 187 words
The homepage has only about 187 words of visible text; thin pages give Google and first-time buyers little to go on.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
3 checks passed
6 short forms
6 short forms (4 fields at most) are right on the homepage, asking for an email.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics and Hotjar.
Direct contact links
Visitors can reach you directly: 0 phone links and 2 email links.
Privacy and tracking
5 cookies set on arrival
5Opening the homepage sets 5 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
8 other companies contacted
Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at purpleleafshop.de, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 18 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Consentmo Gdpr · Ryviu Product Reviews · One Ai Email Sms Marketing · Pagefly Ai Page Builder · Inbox · Frequently Bought · Wiser Upsell Cross Sell · Omnisend · Countdown Timer · Gdpr Backpack · Product Filter Search · Upcart · Product Labels And Badges · pwztag.com · one.store · shareasale.com · avada.io · amazonaws.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- React
- E-commerce
- Shopify
- Analytics
- Google Analytics | Google Tag Manager | Hotjar
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 33 issues on purpleleafshop.de, including 11 speed issues, 4 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.