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purpleleafshop.de website review

Visit site (opens in a new tab)Reviewed 8 November 202633 issues · 70 checks

This review found 33 issues worth fixing on purpleleafshop.de, 10 of them high impact, across 70 checks. The most urgent: page weight: 29.1 MB in 115 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.6 s1.2 sMay 16Oct 311.5 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.3 s
May 23, 20261.3 s
May 30, 20261.3 s
Jun 6, 20261.3 s
Jun 13, 20261.3 s
Jun 20, 20261.3 s
Jun 27, 20261.3 s
Jul 4, 20261.4 s
Jul 11, 20261.4 s
Jul 18, 20261.4 s
Jul 25, 20261.4 s
Aug 1, 20261.4 s
Aug 8, 20261.4 s
Aug 15, 20261.5 s
Aug 22, 20261.5 s
Aug 29, 20261.5 s
Sep 5, 20261.5 s
Sep 12, 20261.6 s
Sep 19, 20261.6 s
Sep 26, 20261.5 s
Oct 3, 20261.5 s
Oct 10, 20261.5 s
Oct 17, 20261.5 s
Oct 24, 20261.5 s
Oct 31, 20261.5 s
Real-visitor tap response (INP)75th percentile, phones
253 ms166 msMay 16Oct 31243 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026176 ms
May 23, 2026177 ms
May 30, 2026178 ms
Jun 6, 2026177 ms
Jun 13, 2026177 ms
Jun 20, 2026176 ms
Jun 27, 2026176 ms
Jul 4, 2026178 ms
Jul 11, 2026178 ms
Jul 18, 2026177 ms
Jul 25, 2026177 ms
Aug 1, 2026178 ms
Aug 8, 2026180 ms
Aug 15, 2026186 ms
Aug 22, 2026190 ms
Aug 29, 2026198 ms
Sep 5, 2026204 ms
Sep 12, 2026211 ms
Sep 19, 2026220 ms
Sep 26, 2026219 ms
Oct 3, 2026220 ms
Oct 10, 2026229 ms
Oct 17, 2026234 ms
Oct 24, 2026236 ms
Oct 31, 2026243 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of purpleleafshop.de (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. purpleleafshop.de at 0.4 s0.4 s
  2. purpleleafshop.de at 0.8 s0.8 s
  3. purpleleafshop.de at 1.1 s1.1 s
  4. purpleleafshop.de at 1.5 s1.5 s
  5. purpleleafshop.de at 1.9 s1.9 s
  6. purpleleafshop.de at 2.3 s2.3 s
  7. purpleleafshop.de at 2.6 s2.6 s
  8. purpleleafshop.de at 3.0 s3.0 s

Speed

6 to fix64
  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, cdnhub.co and codeblackbelt.com and others), adding 28.4 MB and 5 ms of main-thread time.

  • Shopify adds 5 ms

    5 ms

    Shopify costs a phone 5 ms of main-thread work and 28.4 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 64

    64/100

    Your mobile performance score is 64. Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    699 KiB

    5 images could be 699 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Render-blocking requests

    350 ms

    14 files block the first paint until they finish downloading. Deferring or inlining them could save about 350 ms.

  • 1,992 HTML elements

    The page has 1,992 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Reduce unused CSS

    64 KiB

    About 64 KiB of CSS is downloaded but never applied on this page.

  • Use efficient cache lifetimes

    5 KiB

    5 files are served with short cache lifetimes, so returning visitors download them again (5 KiB).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 0.7 s

    A phone's processor spends 0.7 s on main-thread work while loading, 48 ms of it running JavaScript. That is comfortably low.

  • Server response: 27 ms

    27 ms

    Your server sent the HTML in 27 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Cumulative Layout Shift: 1.018

    1.018

    The layout shifts by 1.018 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • First Contentful Paint: 3.0 s

    3.0 s

    The first text or image appears after 3.0 s on a phone. Good is under 1.8 s.

  • Tap response (INP) got 36% slower for real visitors

    +36%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 176 ms to 243 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • 27 images without width and height

    27 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest Contentful Paint: 3.0 s

    3.0 s

    Your largest element takes 3.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “🔄”. Most of its time is element render delay (1.2 s).

  • Largest content (LCP) got 14% slower for real visitors

    +14%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.1 s

    1.1 s

    Real visitors wait 1.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.0 s

    1.0 s

    Real visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 316 ms

    316 ms

    Real visitors wait 316 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Speed Index: 3.3 s

    3.3 s

    Visually, the page fills in at 3.3 s (Speed Index), inside the 3.4 s “good” threshold.

  • Time to Interactive: 3.0 s

    3.0 s

    The page is fully interactive after 3.0 s.

  • Total Blocking Time: 0 ms

    0 ms

    Scripts block the page for only 0 ms while loading. Good is under 200 ms.

Images and page weight

5 to fix25
  • Page weight: 29.1 MB in 115 requests

    29.1 MB

    Your homepage downloads 29.1 MB in 115 requests on a phone: media 19.1 MB (3), images 9.0 MB (53) and scripts 709 KiB (45). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    42e6756e4b73e7a7107f98ef99a66485.gif weighs 19.8 MB. On a phone connection a single image that size takes seconds.

  • 1 image in older formats

    1 image (19.8 MB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • An image on the first screen is lazy-loaded

    2026_-1250x1800_0699baaf-e037-410d-ad55-edea9c54fd8b.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 5 images far larger than shown

    74 KiB

    5 images are downloaded at several times the size a phone draws them, for example 2026_-1250x1800_0699baaf-e037-410d-ad55-edea9c54fd8b.jpg at 1,250 px wide, shown at 390 px. Resized copies would save about 74 KiB.

  • About 8.2 g of CO₂ per visit

    8.24 g

    By the Sustainable Web Design model, a visit to your homepage emits about 8.24 g of CO₂e: 988.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

5 to fixGoogle 8093
  • Invalid ARIA attributes

    1 element use ARIA attributes their role does not allow, which confuses screen readers.

  • 7 images without alt text

    7 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (4 elements)

    All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

1 checks passed
  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 8583
  • Meta description is long (170 characters)

    Your meta description is 170 characters; Google truncates after about 160, so the end of your pitch is cut.

  • Structured data has 3 problems

    Structured data found (BreadcrumbList, Organization and WebSite) but with 3 problems, for example “Organization: missing name”.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • One H1 headline

    Your <h1> is empty.

  • 377 internal links, 31 external

    The homepage links to 377 pages on purpleleafshop.de and 31 external pages.

4 checks passed
  • Title: 41 characters

    Your title is a healthy 41 characters: “Purple Leaf Germany | PURPLE LEAF Germany”.

  • Canonical URL set

    The canonical URL is https://purpleleafshop.de/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://purpleleafshop.de/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (1 of 6 facts)

    Your Organization JSON-LD is missing name, logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,169 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://purpleleafshop.de/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 119 found) and read each the way a search engine does.

1 checks passed
  • Linked pages load

    5 pages of 15 loaded without an error (the rest turned automated requests away).

Best practices

3 to fixGoogle 9271
  • 1 broken image

    1 image failed to load on a phone, for example https://purpleleafshop.de/cdn/shop/t/51/assets/Italy_119x69.jpg?v=12423.

  • 6 small tap targets

    6 of 10 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

  • 5 low-resolution images

    5 images are served at too low a resolution for sharp phone screens.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Only about 187 words

    The homepage has only about 187 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

3 checks passed
  • 6 short forms

    6 short forms (4 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and Hotjar.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 2 email links.

Privacy and tracking

  • 5 cookies set on arrival

    5

    Opening the homepage sets 5 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 8 other companies contacted

    Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at purpleleafshop.de, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 18 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Consentmo Gdpr · Ryviu Product Reviews · One Ai Email Sms Marketing · Pagefly Ai Page Builder · Inbox · Frequently Bought · Wiser Upsell Cross Sell · Omnisend · Countdown Timer · Gdpr Backpack · Product Filter Search · Upcart · Product Labels And Badges · pwztag.com · one.store · shareasale.com · avada.io · amazonaws.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
React
E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager | Hotjar
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 33 issues on purpleleafshop.de, including 11 speed issues, 4 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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