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qpac.com.au website review

Visit site (opens in a new tab)Reviewed 27 October 202636 issues · 85 checks

This review found 36 issues worth fixing on qpac.com.au, 14 of them high impact, across 85 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.5 s1.1 sMay 9Oct 241.3 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20261.5 s
May 16, 20261.4 s
May 23, 20261.4 s
May 30, 20261.3 s
Jun 6, 20261.4 s
Jun 13, 20261.3 s
Jun 20, 20261.3 s
Jun 27, 20261.3 s
Jul 4, 20261.2 s
Jul 11, 20261.2 s
Jul 18, 20261.2 s
Jul 25, 20261.3 s
Aug 1, 20261.3 s
Aug 8, 20261.4 s
Aug 15, 20261.4 s
Aug 22, 20261.4 s
Aug 29, 20261.3 s
Sep 5, 20261.3 s
Sep 12, 20261.3 s
Sep 19, 20261.3 s
Sep 26, 20261.4 s
Oct 3, 20261.4 s
Oct 10, 20261.3 s
Oct 17, 20261.3 s
Oct 24, 20261.3 s
Real-visitor tap response (INP)75th percentile, phones
211 ms140 msMay 9Oct 24196 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026154 ms
May 16, 2026150 ms
May 23, 2026154 ms
May 30, 2026152 ms
Jun 6, 2026149 ms
Jun 13, 2026152 ms
Jun 20, 2026148 ms
Jun 27, 2026154 ms
Jul 4, 2026156 ms
Jul 11, 2026156 ms
Jul 18, 2026160 ms
Jul 25, 2026162 ms
Aug 1, 2026168 ms
Aug 8, 2026172 ms
Aug 15, 2026178 ms
Aug 22, 2026181 ms
Aug 29, 2026186 ms
Sep 5, 2026187 ms
Sep 12, 2026188 ms
Sep 19, 2026196 ms
Sep 26, 2026202 ms
Oct 3, 2026203 ms
Oct 10, 2026203 ms
Oct 17, 2026199 ms
Oct 24, 2026196 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of qpac.com.au (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. qpac.com.au at 4.3 s4.3 s
  2. qpac.com.au at 8.5 s8.5 s
  3. qpac.com.au at 12.8 s12.8 s
  4. qpac.com.au at 17.0 s17.0 s
  5. qpac.com.au at 21.3 s21.3 s
  6. qpac.com.au at 25.5 s25.5 s
  7. qpac.com.au at 29.8 s29.8 s
  8. qpac.com.au at 34.1 s34.1 s

Speed

13 to fix35
  • Use efficient cache lifetimes

    2.0 s · 1.7 MB

    107 files are served with short cache lifetimes, so returning visitors download them again (1.7 MB).

  • Reduce unused JavaScript

    2.5 s · 988 KiB

    About 988 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.5 s faster on a phone.

  • Google Tag Manager adds 3.1 s

    3.1 s

    Google Tag Manager costs a phone 3.1 s of main-thread work and 1.9 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Font display

    1.9 s

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 1.9 s).

  • Main-thread work: 16.7 s

    A phone's processor spends 16.7 s on main-thread work while loading, 4.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 35

    35/100

    Your mobile performance score is 35. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and curator.io and others), adding 2.6 MB and 3.8 s of main-thread time.

  • Improve image delivery

    679 KiB

    37 images could be 679 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Render-blocking requests

    600 ms

    1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 600 ms.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 478 ms. During a long task the page ignores taps.

  • Facebook adds 401 ms

    401 ms

    Facebook costs a phone 401 ms of main-thread work and 346 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    300 ms · 66 KiB

    About 66 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • 1,656 HTML elements

    The page has 1,656 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Document request latency

    71 KiB

    The HTML itself could arrive sooner: redirects, a slow server response or missing compression delay everything after it.

  • Legacy JavaScript

    52 KiB

    Polyfills for old browsers add 52 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    4 KiB

    4 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 548 ms

    548 ms

    Your server sent the HTML in 548 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 18.7 s

    18.7 s

    Your largest element takes 18.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 26.8 s

    26.8 s

    Visually, the page fills in at 26.8 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 32.9 s

    32.9 s

    The page becomes fully interactive after 32.9 s. Good is under 3.8 s.

  • Total Blocking Time: 2.2 s

    2.2 s

    Scripts block taps and scrolling for 2.2 s in total while the page loads. Good is under 200 ms.

  • Real-user INP: 205 ms

    205 ms

    Real visitors wait 205 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 30% slower for real visitors

    +30%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 154 ms to 196 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • 78 images without width and height

    78 images have no width and height attributes, so the layout jumps as each one loads.

  • First Contentful Paint: 1.8 s

    1.8 s

    The first text or image appears after 1.8 s on a phone. Good is under 1.8 s.

6 checks passed
  • Real-user LCP: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 675 ms

    675 ms

    Real visitors wait 675 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 11% faster for real visitors

    -11%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.072

    0.072

    The layout barely moves while loading (CLS 0.072, good is under 0.1).

Images and page weight

3 to fix53
  • Page weight: 5.7 MB in 210 requests

    5.7 MB

    Your homepage downloads 5.7 MB in 210 requests on a phone: scripts 2.6 MB (39), images 1.9 MB (108) and fonts 993 KiB (5). Under 2 MB keeps phones on slow connections fast.

  • 18 images in older formats

    18 images (851 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 18 images below the first screen load straight away

    18 images further down the page (636 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.6 g of CO₂ per visit

    1.61 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.61 g of CO₂e: 193.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 9796
  • 6 tap targets too small

    6 tap targets are too small or too close together to hit reliably with a finger.

  • All page content should be contained by landmarks (39 elements)

    All page content should be contained by landmarks: 39 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

2 checks passed
  • Every image has alt text

    All 70 images in the HTML carry an alt attribute.

  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 3 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 8383
  • Title is long (76 characters)

    Your title is 76 characters, so Google will cut it off around 60: “Queensland Performing Arts Centre - Queensland Performing Arts Centre (QPAC)”.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 109 internal links, 16 external

    The homepage links to 109 pages on qpac.com.au and 16 external pages.

5 checks passed
  • Meta description: 126 characters

    Your meta description is 126 characters: “Queensland Performing Arts Centre (QPAC) is the home of live performance for almost 40 years. Discover events and buy t…”.

  • One H1 headline

    Your main headline reads: “QPAC”.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://qpac.com.au/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://qpac.com.au/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,136 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 3 pages slow to respond

    https://qpac.com.au/whats-on, https://qpac.com.au/visit/accessibility/accessible-performances and https://qpac.com.au/whats-on/clancestry took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 89 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 8878
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=283013636&tm=gtm002&Ver=2&mid=87f59921-593c-4a53-b996-7f3af4ab472b&bo=1&sid=28f22cf0d1ac11f1b94bc5afdc0bc0c3&vid=28f24540d1ac11f1b7d9c19424b0b06b&vids=1&msclkid=N&pi=9.

  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Framing 'https://www.facebook.com/' violates the following report-only Content Security Policy directive: "frame-src 's…”.

  • 2 low-resolution images

    2 images are served at too low a resolution for sharp phone screens.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Content security policy”).

2 checks passed
  • Tap targets are thumb-sized

    82 of 96 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

100
  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 2,193 words of copy

    The homepage carries about 2,193 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Buy Tickets”.

  • 9 calls to action

    The homepage has 9 calls to action, for example “Contact Us”, “Subscribe to QPAC emails” and “Buy Tickets”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 7 customer or partner logos and 2 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 14 cookies set on arrival

    14

    Opening the homepage sets 14 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 31 other companies contacted

    Loading the homepage contacts 31 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at qpac.com.au, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Analytics
Google Tag Manager
Hosting
Macquarie Technology Operations Pty Limited

Company

Employees
231
Founded
1977

Upkeep, stack, hiring and company data from programmable.info

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