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renewdigital.com website review

Visit site (opens in a new tab)Reviewed 20 October 202645 issues · 111 checks

This review found 45 issues worth fixing on renewdigital.com, 13 of them high impact, across 111 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.4 s1.7 sMay 2Oct 173.2 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20261.9 s
May 9, 20261.9 s
May 16, 20261.9 s
May 23, 20262.0 s
May 30, 20262.0 s
Jun 6, 20261.9 s
Jun 13, 20262.0 s
Jun 20, 20262.0 s
Jun 27, 20262.0 s
Jul 4, 20262.0 s
Jul 11, 20262.0 s
Jul 18, 20262.0 s
Jul 25, 20262.0 s
Aug 1, 20262.0 s
Aug 8, 20262.1 s
Aug 15, 20262.2 s
Aug 22, 20262.3 s
Aug 29, 20262.6 s
Sep 5, 20262.9 s
Sep 12, 20263.0 s
Sep 19, 20263.1 s
Sep 26, 20263.0 s
Oct 3, 20263.0 s
Oct 10, 20263.1 s
Oct 17, 20263.2 s
Real-visitor tap response (INP)75th percentile, phones
155 ms69 msMay 2Oct 17145 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 202681 ms
May 9, 202682 ms
May 16, 202686 ms
May 23, 202686 ms
May 30, 202686 ms
Jun 6, 202679 ms
Jun 13, 202679 ms
Jun 20, 202679 ms
Jun 27, 202680 ms
Jul 4, 202684 ms
Jul 11, 202688 ms
Jul 18, 202687 ms
Jul 25, 202680 ms
Aug 1, 202681 ms
Aug 8, 202680 ms
Aug 15, 202684 ms
Aug 22, 202689 ms
Aug 29, 2026103 ms
Sep 5, 2026130 ms
Sep 12, 2026142 ms
Sep 19, 2026143 ms
Sep 26, 2026136 ms
Oct 3, 2026136 ms
Oct 10, 2026136 ms
Oct 17, 2026145 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

13 to fix42
  • Use efficient cache lifetimes

    2.9 s · 6.1 MB

    34 files are served with short cache lifetimes, so returning visitors download them again (6.1 MB).

  • Render-blocking requests

    3.4 s

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.4 s.

  • Reduce unused JavaScript

    2.4 s · 584 KiB

    About 584 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.4 s faster on a phone.

  • Mobile performance score: 42

    42/100

    Your mobile performance score is 42 (desktop: 83). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Bigcommerce, SearchSpring and Google Tag Manager and others), adding 7.6 MB and 1.4 s of main-thread time.

  • Bigcommerce adds 508 ms

    508 ms

    Bigcommerce costs a phone 508 ms of main-thread work and 6.7 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    450 ms · 645 KiB

    10 images could be 645 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.

  • Reduce unused CSS

    450 ms · 73 KiB

    About 73 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Main-thread work: 3.6 s

    A phone's processor spends 3.6 s on main-thread work while loading, 2.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Minify JavaScript

    300 ms · 5 KiB

    5 KiB could be saved by minifying JavaScript.

  • SearchSpring adds 261 ms

    261 ms

    SearchSpring costs a phone 261 ms of main-thread work and 135 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 200 ms

    200 ms

    Google Tag Manager costs a phone 200 ms of main-thread work and 510 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,775 HTML elements

    The page has 1,775 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Legacy JavaScript

    150 ms · 21 KiB

    Polyfills for old browsers add 21 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • 14 long tasks on the main thread

    14 long tasks block the main thread while loading, the longest for 169 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Phones get a much slower page than desktops

    Desktop scores 83 but mobile only 42. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 6 ms

    6 ms

    Your server sent the HTML in 6 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix100
  • Largest Contentful Paint: 29.0 s

    29.0 s

    Your largest element takes 29.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “The largest selection of certified pre-owned dental imaging…”.

  • Time to Interactive: 31.3 s

    31.3 s

    The page becomes fully interactive after 31.3 s. Good is under 3.8 s.

  • First Contentful Paint: 5.9 s

    5.9 s

    The first text or image appears after 5.9 s on a phone. Good is under 1.8 s.

  • Speed Index: 8.9 s

    8.9 s

    Visually, the page fills in at 8.9 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 72% slower for real visitors

    +72%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 81 ms to 145 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 62% slower for real visitors

    +62%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.9 s to 3.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 581 ms

    581 ms

    Scripts block taps and scrolling for 581 ms in total while the page loads. Good is under 200 ms.

  • 29 images without width and height

    29 images have no width and height attributes, so the layout jumps as each one loads.

6 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 301 ms

    301 ms

    Real visitors wait 301 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

5 to fix18
  • Page weight: 7.9 MB in 104 requests

    7.9 MB

    Your homepage downloads 7.9 MB in 104 requests on a phone: images 6.0 MB (25), scripts 1.3 MB (34) and fonts 426 KiB (10). Under 2 MB keeps phones on slow connections fast.

  • 3 images over 500 KB

    3 images weigh 5.2 MB together. On a phone connection a single image that size takes seconds.

  • 6 images far larger than shown

    4.6 MB

    6 images are downloaded at several times the size a phone draws them, for example testimonial-home-1-optimized.jpg at 2,880 px wide, shown at 390 px. Resized copies would save about 4.6 MB.

  • 5 images below the first screen load straight away

    5 images further down the page (5.5 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 3 images in older formats

    3 images (5.2 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 2.2 g of CO₂ per visit

    2.24 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.24 g of CO₂e: 268.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

7 to fixGoogle 8291
  • 10 text elements with low contrast

    10 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • All page content should be contained by landmarks (5 elements)

    All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 11 links without text

    11 visible links have no text or label, so screen readers cannot say where they go.

  • ARIA role should be appropriate for the element (1 element)

    ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h3 and h3 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 33 images in the HTML carry an alt attribute.

  • 40 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 8 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 10084
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 5 H1 headlines

    There are 5 <h1> headlines (“<span>YEAR-END SPECIAL</span>0% FINANCING AVAILAB…”, “<span>FALL 2026</span>LIMITED INVENTORY DISCOUNT …” and “TAKE AN EXTRA 5% OFF ON 2D PAN/CEPH WITH 2026 INS…”). One clear main headline is easier for people and search engines.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No XML sitemap

    No XML sitemap at https://www.renewdigital.com/sitemap.xml, so Google discovers your pages only by following links.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 103 internal links, 9 external

    The homepage links to 103 pages on renewdigital.com and 9 external pages.

4 checks passed
  • Meta description: 151 characters

    Your meta description is 151 characters: “Renew Digital offers a wide selection of digital dental x-ray machines to meet every diagnostic need so you can provide…”.

  • Title: 65 characters

    Your title is a healthy 65 characters: “Used Dental Equipment | Certified Pre-Owned Dental X-Ray Machines”.

  • Canonical URL set

    The canonical URL is https://www.renewdigital.com/.

  • robots.txt in place

    robots.txt is in place.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (766 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 1 page without a meta description

    /brands/alliedstar has no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    /buy has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 44 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 10087
  • 15 small tap targets

    15 of 43 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://cdn.searchspring.net/ajax_search/sites/9oa9wp/css/9oa9wp.css' from origin 'https:/…”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix83
  • 1 broken external link

    1 link to other sites is dead, for example https://www.linkedin.com/in/renewdigital (999).

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • Short HSTS lifetime

    HSTS is set, but max-age is 0 days; one year is the recommended minimum.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://www.renewdigital.com/buy/cephalometric/.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

4 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (renewdigital.com).

  • Valid certificate (89 days left)

    The certificate from Google Trust Services · WE1 verifies for renewdigital.com and is valid for another 89 days.

  • http:// redirects to https

    http://renewdigital.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

Domain and trust

  • No CAA record

    renewdigital.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    renewdigital.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 17 years old

    17 years

    renewdigital.com was registered in Jul 2009 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Jul 2027

    renewdigital.com is registered until Jul 2027.

Content and conversion

1 to fix94
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 398 words of copy

    The homepage carries about 398 words of visible text.

7 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “BUY NOW” and “CONTACT YOUR REP”.

  • 9 calls to action

    The homepage has 9 calls to action, for example “buy”, “Contact Us” and “CONTACT YOUR REP”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 6 testimonial or review blocks, 8 customer or partner logos and 1 trust badge.

  • Analytics in place

    Analytics detected: Google Analytics, Meta Pixel and Microsoft Clarity.

  • Direct contact links

    Visitors can reach you directly: 4 phone links and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Email authentication

100
  • Email authentication score: 100/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 ip4:174.163.138.93 include:spf.protection.outlook.com include:sender.zohobooks.com include:22603750.spf07.hubspo…”.

  • DKIM signing found

    A DKIM key is published (selector “google”, “selector1” and “s1”), so receivers can verify mail really came from you.

Privacy and tracking

  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and Meta Pixel and 2 mores (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

  • 29 cookies set on arrival

    29

    Opening the homepage sets 29 cookies (measured from a US location before any click).

  • 38 other companies contacted

    Loading the homepage contacts 38 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: HubSpot cookie banner

    A consent management tool (HubSpot cookie banner) loads with the page.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Framework
jQuery
E-commerce
BigCommerce
Analytics
Google Analytics | Microsoft Clarity

Upkeep, stack, hiring and company data from programmable.info

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