Website review, no card needed
quid.com website review
Visit site (opens in a new tab)Reviewed 28 October 202642 issues · 87 checks
This review found 42 issues worth fixing on quid.com, 16 of them high impact, across 87 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
60DClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 3.0 s |
| May 16, 2026 | 2.8 s |
| May 23, 2026 | 2.6 s |
| May 30, 2026 | 2.9 s |
| Jun 6, 2026 | 2.6 s |
| Jun 13, 2026 | 2.6 s |
| Jun 20, 2026 | 2.6 s |
| Jun 27, 2026 | 2.6 s |
| Jul 4, 2026 | 2.9 s |
| Jul 11, 2026 | 2.9 s |
| Jul 18, 2026 | 2.9 s |
| Jul 25, 2026 | 2.9 s |
| Aug 1, 2026 | 3.1 s |
| Aug 8, 2026 | 3.2 s |
| Aug 15, 2026 | 3.1 s |
| Aug 22, 2026 | 2.9 s |
| Aug 29, 2026 | 2.6 s |
| Sep 5, 2026 | 2.6 s |
| Sep 12, 2026 | 2.6 s |
| Sep 19, 2026 | 2.8 s |
| Sep 26, 2026 | 3.1 s |
| Oct 3, 2026 | 2.6 s |
| Oct 10, 2026 | 2.5 s |
| Oct 17, 2026 | 2.6 s |
| Oct 24, 2026 | 2.9 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 159 ms |
| May 16, 2026 | 153 ms |
| May 23, 2026 | 145 ms |
| May 30, 2026 | 188 ms |
| Jun 6, 2026 | 299 ms |
| Jun 13, 2026 | 255 ms |
| Jun 20, 2026 | 269 ms |
| Jun 27, 2026 | 251 ms |
| Jul 4, 2026 | 249 ms |
| Jul 11, 2026 | 223 ms |
| Jul 18, 2026 | 223 ms |
| Jul 25, 2026 | 244 ms |
| Aug 1, 2026 | 203 ms |
| Aug 8, 2026 | 220 ms |
| Aug 15, 2026 | 255 ms |
| Aug 22, 2026 | 248 ms |
| Aug 29, 2026 | 237 ms |
| Sep 5, 2026 | 261 ms |
| Sep 12, 2026 | 246 ms |
| Sep 19, 2026 | 202 ms |
| Sep 26, 2026 | 202 ms |
| Oct 3, 2026 | 179 ms |
| Oct 10, 2026 | 156 ms |
| Oct 17, 2026 | 176 ms |
| Oct 24, 2026 | 224 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Use efficient cache lifetimes
7.3 s · 6.6 MB109 files are served with short cache lifetimes, so returning visitors download them again (6.6 MB).
Reduce unused JavaScript
5.3 s · 1.9 MBAbout 1.9 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.3 s faster on a phone.
Mobile performance score: 16
16/100Your mobile performance score is 16 (desktop: 38). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 6.6 s
A phone's processor spends 6.6 s on main-thread work while loading, 4.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Hubspot and hsappstatic.net and others), adding 3.6 MB and 2.3 s of main-thread time.
Google Tag Manager adds 512 ms
512 msGoogle Tag Manager costs a phone 512 ms of main-thread work and 1.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
hsappstatic.net adds 387 ms
387 mshsappstatic.net costs a phone 387 ms of main-thread work and 720 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Hubspot adds 406 ms
406 msHubspot costs a phone 406 ms of main-thread work and 414 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 405 ms. During a long task the page ignores taps.
Google CDN adds 288 ms
288 msGoogle CDN costs a phone 288 ms of main-thread work and 733 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Hotjar adds 322 ms
322 msHotjar costs a phone 322 ms of main-thread work and 272 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
300 ms10 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.
2,148 HTML elements
The page has 2,148 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Legacy JavaScript
150 ms · 37 KiBPolyfills for old browsers add 37 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Font display
150 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).
Reduce unused CSS
97 KiBAbout 97 KiB of CSS is downloaded but never applied on this page.
Improve image delivery
41 KiB4 images could be 41 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Minify CSS
6 KiB6 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 35 ms
35 msYour server sent the HTML in 35 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
First Contentful Paint: 13.8 s
13.8 sThe first text or image appears after 13.8 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 57.3 s
57.3 sYour largest element takes 57.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “AI-powered consumer & market intelligence that helps you di…”.
Time to Interactive: 57.4 s
57.4 sThe page becomes fully interactive after 57.4 s. Good is under 3.8 s.
Speed Index: 13.8 s
13.8 sVisually, the page fills in at 13.8 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 1.6 s
1.6 sScripts block taps and scrolling for 1.6 s in total while the page loads. Good is under 200 ms.
Real-user LCP: 3.2 s
3.2 sReal visitors wait 3.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.18
0.18For real visitors the layout shifts by 0.18 (75th percentile). Good is under 0.1.
Tap response (INP) got 28% slower for real visitors
+28%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 159 ms to 224 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 2.3 s
2.3 sReal visitors see the first content after 2.3 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 951 ms
951 msReal visitors wait 951 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.24
0.24The layout shifts by 0.24 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Largest content (LCP) held steady for real visitors
-4%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.0 s to 2.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Images and page weight
Page weight: 44.9 MB in 359 requests
44.9 MBYour homepage downloads 44.9 MB in 359 requests on a phone: media 27.9 MB (6), other files 7.3 MB (106) and scripts 4.8 MB (98). Under 2 MB keeps phones on slow connections fast.
About 12.7 g of CO₂ per visit
12.73 gBy the Sustainable Web Design model, a visit to your homepage emits about 12.73 g of CO₂e: 1527.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Orphan list items
Some list items are not inside a list.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
1 image without alt text
1 image has no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (36 elements)
All page content should be contained by landmarks: 36 elements on the page fail this check, rated moderate by axe-core.
Headings skip levels
Headings skip levels (h1 → h3, h3 → h6 and h1 → h5), which makes the page harder to scan with a screen reader.
1 checks passed
53 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 59 WCAG 2.2 A/AA and best-practice rules on the phone render: 53 passed and 6 failed. 6 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
13 H1 headlines
There are 13 <h1> headlines (“Act Before the Market Moves.”, “Act Before the Market Moves.” and “Decision-Ready Intelligence on Every Desk”). One clear main headline is easier for people and search engines.
Meta description is long (177 characters)
Your meta description is 177 characters; Google truncates after about 160, so the end of your pitch is cut.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
13 links crawlers can't follow
13 links have no real href, so search engines can't follow them.
157 internal links, 15 external
The homepage links to 157 pages on quid.com and 15 external pages.
5 checks passed
Title: 57 characters
Your title is a healthy 57 characters: “Quid | AI-Powered Consumer & Market Intelligence Platform”.
Canonical URL set
The canonical URL is https://www.quid.com/.
Structured data in place
Structured data found: FAQPage.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.quid.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
Parts of the site are closed to 5 AI crawlers
Your robots.txt lets ChatGPT search (OAI-SearchBot), ChatGPT (ChatGPT-User), Claude search (Claude-SearchBot), Claude (Claude-User) and Perplexity (PerplexityBot) read the homepage but closes other sections to them, so answers about those pages can't cite you.
No llms.txt
There is no https://www.quid.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
1 checks passed
Text is in the HTML
Your server sends the page's text in the HTML (2,157 words), so crawlers that don't run JavaScript still read it.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 53 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
2 broken images
2 images failed to load on a phone, for example https://8510912.fs1.hubspotusercontent-na1.net/hubfs/8510912/SR%20Logo%20Dark.svg.
2 third-party cookies
2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
Missing source maps
Large scripts ship without source maps.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
Tap targets are thumb-sized
12 of 13 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: 2 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,326 words of copy
The homepage carries about 1,326 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “REQUEST YOUR FREE TRIAL” and “Contact Us”.
12 calls to action
The homepage has 12 calls to action, for example “Contact Us”, “Join Quid” and “REQUEST YOUR FREE TRIAL”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics, Meta Pixel and HubSpot.
Privacy and tracking
9 trackers load before any consent
9Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and HubSpot and 4 mores (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.
16 cookies set on arrival
16Opening the homepage sets 16 cookies (measured from a US location before any click).
54 other companies contacted
Loading the homepage contacts 54 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: HubSpot cookie banner
A consent management tool (HubSpot cookie banner) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at quid.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- HubSpot CMS
- Framework
- jQuery
- Analytics
- Google Analytics | Google Tag Manager
- Hosting
- HubSpot
Company
- Founded
- 2010
- Headquarters
- San Francisco
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 42 issues on quid.com, including 25 speed issues, 4 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.