Website review, no card needed

quid.com logo

quid.com website review

Visit site (opens in a new tab)Reviewed 28 October 202642 issues · 87 checks

This review found 42 issues worth fixing on quid.com, 16 of them high impact, across 87 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.3 s2.4 sMay 9Oct 242.9 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20263.0 s
May 16, 20262.8 s
May 23, 20262.6 s
May 30, 20262.9 s
Jun 6, 20262.6 s
Jun 13, 20262.6 s
Jun 20, 20262.6 s
Jun 27, 20262.6 s
Jul 4, 20262.9 s
Jul 11, 20262.9 s
Jul 18, 20262.9 s
Jul 25, 20262.9 s
Aug 1, 20263.1 s
Aug 8, 20263.2 s
Aug 15, 20263.1 s
Aug 22, 20262.9 s
Aug 29, 20262.6 s
Sep 5, 20262.6 s
Sep 12, 20262.6 s
Sep 19, 20262.8 s
Sep 26, 20263.1 s
Oct 3, 20262.6 s
Oct 10, 20262.5 s
Oct 17, 20262.6 s
Oct 24, 20262.9 s
Real-visitor tap response (INP)75th percentile, phones
322 ms122 msMay 9Oct 24224 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026159 ms
May 16, 2026153 ms
May 23, 2026145 ms
May 30, 2026188 ms
Jun 6, 2026299 ms
Jun 13, 2026255 ms
Jun 20, 2026269 ms
Jun 27, 2026251 ms
Jul 4, 2026249 ms
Jul 11, 2026223 ms
Jul 18, 2026223 ms
Jul 25, 2026244 ms
Aug 1, 2026203 ms
Aug 8, 2026220 ms
Aug 15, 2026255 ms
Aug 22, 2026248 ms
Aug 29, 2026237 ms
Sep 5, 2026261 ms
Sep 12, 2026246 ms
Sep 19, 2026202 ms
Sep 26, 2026202 ms
Oct 3, 2026179 ms
Oct 10, 2026156 ms
Oct 17, 2026176 ms
Oct 24, 2026224 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of quid.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. quid.com at 0.9 s0.9 s
  2. quid.com at 1.7 s1.7 s
  3. quid.com at 2.6 s2.6 s
  4. quid.com at 3.4 s3.4 s
  5. quid.com at 4.3 s4.3 s
  6. quid.com at 5.1 s5.1 s
  7. quid.com at 6.0 s6.0 s
  8. quid.com at 6.9 s6.9 s

Speed

13 to fix16
  • Use efficient cache lifetimes

    7.3 s · 6.6 MB

    109 files are served with short cache lifetimes, so returning visitors download them again (6.6 MB).

  • Reduce unused JavaScript

    5.3 s · 1.9 MB

    About 1.9 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.3 s faster on a phone.

  • Mobile performance score: 16

    16/100

    Your mobile performance score is 16 (desktop: 38). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 6.6 s

    A phone's processor spends 6.6 s on main-thread work while loading, 4.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Hubspot and hsappstatic.net and others), adding 3.6 MB and 2.3 s of main-thread time.

  • Google Tag Manager adds 512 ms

    512 ms

    Google Tag Manager costs a phone 512 ms of main-thread work and 1.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • hsappstatic.net adds 387 ms

    387 ms

    hsappstatic.net costs a phone 387 ms of main-thread work and 720 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Hubspot adds 406 ms

    406 ms

    Hubspot costs a phone 406 ms of main-thread work and 414 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 405 ms. During a long task the page ignores taps.

  • Google CDN adds 288 ms

    288 ms

    Google CDN costs a phone 288 ms of main-thread work and 733 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Hotjar adds 322 ms

    322 ms

    Hotjar costs a phone 322 ms of main-thread work and 272 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    300 ms

    10 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.

  • 2,148 HTML elements

    The page has 2,148 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Legacy JavaScript

    150 ms · 37 KiB

    Polyfills for old browsers add 37 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Font display

    150 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).

  • Reduce unused CSS

    97 KiB

    About 97 KiB of CSS is downloaded but never applied on this page.

  • Improve image delivery

    41 KiB

    4 images could be 41 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Minify CSS

    6 KiB

    6 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 35 ms

    35 ms

    Your server sent the HTML in 35 ms, well inside Google's 600 ms guideline.

Core Web Vitals

12 to fix0
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • First Contentful Paint: 13.8 s

    13.8 s

    The first text or image appears after 13.8 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 57.3 s

    57.3 s

    Your largest element takes 57.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “AI-powered consumer & market intelligence that helps you di…”.

  • Time to Interactive: 57.4 s

    57.4 s

    The page becomes fully interactive after 57.4 s. Good is under 3.8 s.

  • Speed Index: 13.8 s

    13.8 s

    Visually, the page fills in at 13.8 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 1.6 s

    1.6 s

    Scripts block taps and scrolling for 1.6 s in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 3.2 s

    3.2 s

    Real visitors wait 3.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.18

    0.18

    For real visitors the layout shifts by 0.18 (75th percentile). Good is under 0.1.

  • Tap response (INP) got 28% slower for real visitors

    +28%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 159 ms to 224 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.3 s

    2.3 s

    Real visitors see the first content after 2.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 951 ms

    951 ms

    Real visitors wait 951 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.24

    0.24

    The layout shifts by 0.24 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Largest content (LCP) held steady for real visitors

    -4%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.0 s to 2.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Images and page weight

1 to fix70
  • Page weight: 44.9 MB in 359 requests

    44.9 MB

    Your homepage downloads 44.9 MB in 359 requests on a phone: media 27.9 MB (6), other files 7.3 MB (106) and scripts 4.8 MB (98). Under 2 MB keeps phones on slow connections fast.

  • About 12.7 g of CO₂ per visit

    12.73 g

    By the Sustainable Web Design model, a visit to your homepage emits about 12.73 g of CO₂e: 1527.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 8692
  • Orphan list items

    Some list items are not inside a list.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (36 elements)

    All page content should be contained by landmarks: 36 elements on the page fail this check, rated moderate by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h3, h3 → h6 and h1 → h5), which makes the page harder to scan with a screen reader.

1 checks passed
  • 53 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 59 WCAG 2.2 A/AA and best-practice rules on the phone render: 53 passed and 6 failed. 6 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 8585
  • 13 H1 headlines

    There are 13 <h1> headlines (“Act Before the Market Moves.”, “Act Before the Market Moves.” and “Decision-Ready Intelligence on Every Desk”). One clear main headline is easier for people and search engines.

  • Meta description is long (177 characters)

    Your meta description is 177 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 13 links crawlers can't follow

    13 links have no real href, so search engines can't follow them.

  • 157 internal links, 15 external

    The homepage links to 157 pages on quid.com and 15 external pages.

5 checks passed
  • Title: 57 characters

    Your title is a healthy 57 characters: “Quid | AI-Powered Consumer & Market Intelligence Platform”.

  • Canonical URL set

    The canonical URL is https://www.quid.com/.

  • Structured data in place

    Structured data found: FAQPage.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.quid.com/sitemap.xml.

AI search readiness

2 to fix70
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • Parts of the site are closed to 5 AI crawlers

    Your robots.txt lets ChatGPT search (OAI-SearchBot), ChatGPT (ChatGPT-User), Claude search (Claude-SearchBot), Claude (Claude-User) and Perplexity (PerplexityBot) read the homepage but closes other sections to them, so answers about those pages can't cite you.

  • No llms.txt

    There is no https://www.quid.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

1 checks passed
  • Text is in the HTML

    Your server sends the page's text in the HTML (2,157 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 53 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7376
  • 2 broken images

    2 images failed to load on a phone, for example https://8510912.fs1.hubspotusercontent-na1.net/hubfs/8510912/SR%20Logo%20Dark.svg.

  • 2 third-party cookies

    2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Missing source maps

    Large scripts ship without source maps.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    12 of 13 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix83
  • Thin social proof

    Social proof on the homepage: 2 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,326 words of copy

    The homepage carries about 1,326 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “REQUEST YOUR FREE TRIAL” and “Contact Us”.

  • 12 calls to action

    The homepage has 12 calls to action, for example “Contact Us”, “Join Quid” and “REQUEST YOUR FREE TRIAL”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics, Meta Pixel and HubSpot.

Privacy and tracking

  • 9 trackers load before any consent

    9

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and HubSpot and 4 mores (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

  • 16 cookies set on arrival

    16

    Opening the homepage sets 16 cookies (measured from a US location before any click).

  • 54 other companies contacted

    Loading the homepage contacts 54 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: HubSpot cookie banner

    A consent management tool (HubSpot cookie banner) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at quid.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
HubSpot CMS
Framework
jQuery
Analytics
Google Analytics | Google Tag Manager
Hosting
HubSpot

Company

Founded
2010
Headquarters
San Francisco

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 42 issues on quid.com, including 25 speed issues, 4 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25