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quiksilver.com website review

Visit site (opens in a new tab)Reviewed 4 November 202633 issues · 82 checks

This review found 33 issues worth fixing on quiksilver.com, 9 of them high impact, across 82 checks. The most urgent: page weight: 13.8 MB in 563 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.5 s1.4 sMay 16Oct 312.2 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.7 s
May 23, 20261.6 s
May 30, 20261.6 s
Jun 6, 20261.6 s
Jun 13, 20261.6 s
Jun 20, 20261.7 s
Jun 27, 20261.7 s
Jul 4, 20261.7 s
Jul 11, 20261.7 s
Jul 18, 20261.7 s
Jul 25, 20261.7 s
Aug 1, 20261.7 s
Aug 8, 20261.7 s
Aug 15, 20261.7 s
Aug 22, 20261.8 s
Aug 29, 20261.8 s
Sep 5, 20261.8 s
Sep 12, 20261.9 s
Sep 19, 20261.9 s
Sep 26, 20262.0 s
Oct 3, 20262.2 s
Oct 10, 20262.3 s
Oct 17, 20262.3 s
Oct 24, 20262.3 s
Oct 31, 20262.2 s
Real-visitor tap response (INP)75th percentile, phones
697 ms109 msMay 16Oct 31177 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026305 ms
May 23, 2026286 ms
May 30, 2026261 ms
Jun 6, 2026262 ms
Jun 13, 2026270 ms
Jun 20, 2026280 ms
Jun 27, 2026296 ms
Jul 4, 2026304 ms
Jul 11, 2026302 ms
Jul 18, 2026306 ms
Jul 25, 2026313 ms
Aug 1, 2026312 ms
Aug 8, 2026319 ms
Aug 15, 2026321 ms
Aug 22, 2026329 ms
Aug 29, 2026353 ms
Sep 5, 2026416 ms
Sep 12, 2026505 ms
Sep 19, 2026629 ms
Sep 26, 2026581 ms
Oct 3, 2026385 ms
Oct 10, 2026259 ms
Oct 17, 2026198 ms
Oct 24, 2026179 ms
Oct 31, 2026177 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of quiksilver.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. quiksilver.com at 0.9 s0.9 s
  2. quiksilver.com at 1.7 s1.7 s
  3. quiksilver.com at 2.6 s2.6 s
  4. quiksilver.com at 3.4 s3.4 s
  5. quiksilver.com at 4.3 s4.3 s
  6. quiksilver.com at 5.1 s5.1 s
  7. quiksilver.com at 6.0 s6.0 s
  8. quiksilver.com at 6.8 s6.8 s

Speed

11 to fix66
  • Render-blocking requests

    1.1 s

    6 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • Main-thread work: 6.0 s

    A phone's processor spends 6.0 s on main-thread work while loading, 2.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,779 HTML elements

    The page has 3,779 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, Klaviyo and Noibu and others), adding 1.9 MB and 1.1 s of main-thread time.

  • Improve image delivery

    300 ms · 766 KiB

    14 images could be 766 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

  • Mobile performance score: 66

    66/100

    Your mobile performance score is 66. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    717 KiB

    About 717 KiB of JavaScript is downloaded but never used on this page.

  • Use efficient cache lifetimes

    250 ms · 398 KiB

    24 files are served with short cache lifetimes, so returning visitors download them again (398 KiB).

  • Shopify adds 411 ms

    411 ms

    Shopify costs a phone 411 ms of main-thread work and 472 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klaviyo adds 239 ms

    239 ms

    Klaviyo costs a phone 239 ms of main-thread work and 612 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Optanon adds 73 ms

    73 ms

    Optanon costs a phone 73 ms of main-thread work and 302 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 13 long tasks on the main thread

    13 long tasks block the main thread while loading, the longest for 171 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    62 KiB

    About 62 KiB of CSS is downloaded but never applied on this page.

  • Legacy JavaScript

    36 KiB

    Polyfills for old browsers add 36 KiB JavaScript that modern phones do not need.

  • Minify JavaScript

    12 KiB

    12 KiB could be saved by minifying JavaScript.

  • Duplicated JavaScript

    11 KiB

    11 KiB JavaScript is shipped twice across bundles.

  • Minify CSS

    6 KiB

    6 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 7 ms

    7 ms

    Your server sent the HTML in 7 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 20.0 s

    20.0 s

    The page becomes fully interactive after 20.0 s. Good is under 3.8 s.

  • Largest Contentful Paint: 4.6 s

    4.6 s

    Your largest element takes 4.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Real-user INP: 268 ms

    268 ms

    Real visitors wait 268 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.25

    0.25

    For real visitors the layout shifts by 0.25 (75th percentile). Good is under 0.1.

  • Largest content (LCP) got 37% slower for real visitors

    +37%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.7 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Speed Index: 5.4 s

    5.4 s

    Visually, the page fills in at 5.4 s (Speed Index). Good is under 3.4 s.

  • Cumulative Layout Shift: 0.197

    0.197

    The layout shifts by 0.197 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Total Blocking Time: 228 ms

    228 ms

    Scripts block taps and scrolling for 228 ms in total while the page loads. Good is under 200 ms.

5 checks passed
  • Real-user LCP: 2.2 s

    2.2 s

    Real visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 1.4 s

    1.4 s

    Real visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 568 ms

    568 ms

    Real visitors wait 568 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 40% faster for real visitors

    -40%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 305 ms to 177 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 1.1 s

    1.1 s

    The first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.

Images and page weight

2 to fix64
  • Page weight: 13.8 MB in 563 requests

    13.8 MB

    Your homepage downloads 13.8 MB in 563 requests on a phone: media 7.3 MB (2), images 2.8 MB (126) and scripts 2.0 MB (132). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    7147da53daf7481fb149cfc51a89320d.thumbnail.0000000000.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 3.9 g of CO₂ per visit

    3.90 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.90 g of CO₂e: 468.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

2 to fixGoogle 9697
  • 5 tap targets too small

    5 tap targets are too small or too close together to hit reliably with a finger.

  • 10 links without text

    10 visible links have no text or label, so screen readers cannot say where they go.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 335 images in the HTML carry an alt attribute.

  • 54 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 54 passed and 1 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10096
  • Structured data has 1 problem

    Structured data found (Organization and WebSite) but with 1 problem, for example “WebSite: potentialAction.target is not an absolute URL ("https://www.quiksilver.com/search?q={search_term_string}")”.

  • 236 internal links, 3 external

    The homepage links to 236 pages on quiksilver.com and 3 external pages.

7 checks passed
  • Meta description: 144 characters

    Your meta description is 144 characters: “Discover Quiksilver. Shop the latest clothing, accessories, surf and snowboard gear. Created by surfers since 1969. Sho…”.

  • One H1 headline

    Your main headline reads: “Quiksilver - Home”.

  • Title: 38 characters

    Your title is a healthy 38 characters: “Quiksilver | Surf & Snowboard Clothing”.

  • Canonical URL set

    The canonical URL is https://www.quiksilver.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.quiksilver.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://www.quiksilver.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, sameAs (social profiles) and description; logo and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,186 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 1 page without a meta description

    https://www.quiksilver.com/pages/gift-guide has no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 99 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    2 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 2 pages that loaded have a <title>.

Best practices

4 to fixGoogle 9270
  • 1 broken image

    1 image failed to load on a phone, for example https://www.ojrq.net/p/?return=&cid=53003&tpsync=no&auth=.

  • 20 small tap targets

    20 of 78 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix75
  • Thin social proof

    Social proof on the homepage: 15 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 567 words of copy

    The homepage carries about 567 words of visible text.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SIGN UP”.

  • 24 calls to action

    The homepage has 24 calls to action, for example “SIGN UP”, “Shop All” and “Shop all Featured”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

Privacy and tracking

  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 32 cookies set on arrival

    32

    Opening the homepage sets 32 cookies (measured from a US location before any click).

  • 59 other companies contacted

    Loading the homepage contacts 59 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at quiksilver.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 15 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Geo Pro Geolocation · Onetrust Consent Management · Nosto · Impact Com · Gorgias Live Chat Helpdesk · Noibupixel · Klaviyo Email Marketing Sms · Yotpo Product Reviews · Checkmate · Easylocation · Authentic Membership · Loop Returns · Expertvoice · bogos.io · amazonaws.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Company

Employees
7,500
Founded
1969
Headquarters
Huntington Beach

Upkeep, stack, hiring and company data from programmable.info

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