Website review, no card needed
quiksilver.com website review
Visit site (opens in a new tab)Reviewed 4 November 202633 issues · 82 checks
This review found 33 issues worth fixing on quiksilver.com, 9 of them high impact, across 82 checks. The most urgent: page weight: 13.8 MB in 563 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
74C- #65,551 of 93,369 reviewed websitesbeats 26%
- #39,024 of 49,870 online storesbeats 18%
- #36,471 of 45,025 Shopify storesbeats 16%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.7 s |
| May 23, 2026 | 1.6 s |
| May 30, 2026 | 1.6 s |
| Jun 6, 2026 | 1.6 s |
| Jun 13, 2026 | 1.6 s |
| Jun 20, 2026 | 1.7 s |
| Jun 27, 2026 | 1.7 s |
| Jul 4, 2026 | 1.7 s |
| Jul 11, 2026 | 1.7 s |
| Jul 18, 2026 | 1.7 s |
| Jul 25, 2026 | 1.7 s |
| Aug 1, 2026 | 1.7 s |
| Aug 8, 2026 | 1.7 s |
| Aug 15, 2026 | 1.7 s |
| Aug 22, 2026 | 1.8 s |
| Aug 29, 2026 | 1.8 s |
| Sep 5, 2026 | 1.8 s |
| Sep 12, 2026 | 1.9 s |
| Sep 19, 2026 | 1.9 s |
| Sep 26, 2026 | 2.0 s |
| Oct 3, 2026 | 2.2 s |
| Oct 10, 2026 | 2.3 s |
| Oct 17, 2026 | 2.3 s |
| Oct 24, 2026 | 2.3 s |
| Oct 31, 2026 | 2.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 305 ms |
| May 23, 2026 | 286 ms |
| May 30, 2026 | 261 ms |
| Jun 6, 2026 | 262 ms |
| Jun 13, 2026 | 270 ms |
| Jun 20, 2026 | 280 ms |
| Jun 27, 2026 | 296 ms |
| Jul 4, 2026 | 304 ms |
| Jul 11, 2026 | 302 ms |
| Jul 18, 2026 | 306 ms |
| Jul 25, 2026 | 313 ms |
| Aug 1, 2026 | 312 ms |
| Aug 8, 2026 | 319 ms |
| Aug 15, 2026 | 321 ms |
| Aug 22, 2026 | 329 ms |
| Aug 29, 2026 | 353 ms |
| Sep 5, 2026 | 416 ms |
| Sep 12, 2026 | 505 ms |
| Sep 19, 2026 | 629 ms |
| Sep 26, 2026 | 581 ms |
| Oct 3, 2026 | 385 ms |
| Oct 10, 2026 | 259 ms |
| Oct 17, 2026 | 198 ms |
| Oct 24, 2026 | 179 ms |
| Oct 31, 2026 | 177 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.9 s
1.7 s
2.6 s
3.4 s
4.3 s
5.1 s
6.0 s
6.8 s
Speed
Render-blocking requests
1.1 s6 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.
Main-thread work: 6.0 s
A phone's processor spends 6.0 s on main-thread work while loading, 2.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
3,779 HTML elements
The page has 3,779 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, Klaviyo and Noibu and others), adding 1.9 MB and 1.1 s of main-thread time.
Improve image delivery
300 ms · 766 KiB14 images could be 766 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.
Mobile performance score: 66
66/100Your mobile performance score is 66. Pages that score under 90 lose visitors before the first paint.
Reduce unused JavaScript
717 KiBAbout 717 KiB of JavaScript is downloaded but never used on this page.
Use efficient cache lifetimes
250 ms · 398 KiB24 files are served with short cache lifetimes, so returning visitors download them again (398 KiB).
Shopify adds 411 ms
411 msShopify costs a phone 411 ms of main-thread work and 472 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Klaviyo adds 239 ms
239 msKlaviyo costs a phone 239 ms of main-thread work and 612 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Optanon adds 73 ms
73 msOptanon costs a phone 73 ms of main-thread work and 302 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
13 long tasks on the main thread
13 long tasks block the main thread while loading, the longest for 171 ms. During a long task the page ignores taps.
Reduce unused CSS
62 KiBAbout 62 KiB of CSS is downloaded but never applied on this page.
Legacy JavaScript
36 KiBPolyfills for old browsers add 36 KiB JavaScript that modern phones do not need.
Minify JavaScript
12 KiB12 KiB could be saved by minifying JavaScript.
Duplicated JavaScript
11 KiB11 KiB JavaScript is shipped twice across bundles.
Minify CSS
6 KiB6 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 7 ms
7 msYour server sent the HTML in 7 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 20.0 s
20.0 sThe page becomes fully interactive after 20.0 s. Good is under 3.8 s.
Largest Contentful Paint: 4.6 s
4.6 sYour largest element takes 4.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
Real-user INP: 268 ms
268 msReal visitors wait 268 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.25
0.25For real visitors the layout shifts by 0.25 (75th percentile). Good is under 0.1.
Largest content (LCP) got 37% slower for real visitors
+37%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.7 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Speed Index: 5.4 s
5.4 sVisually, the page fills in at 5.4 s (Speed Index). Good is under 3.4 s.
Cumulative Layout Shift: 0.197
0.197The layout shifts by 0.197 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Total Blocking Time: 228 ms
228 msScripts block taps and scrolling for 228 ms in total while the page loads. Good is under 200 ms.
5 checks passed
Real-user LCP: 2.2 s
2.2 sReal visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 1.4 s
1.4 sReal visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 568 ms
568 msReal visitors wait 568 ms for your server to start answering (75th percentile). Good is under 800 ms.
Tap response (INP) got 40% faster for real visitors
-40%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 305 ms to 177 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 1.1 s
1.1 sThe first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.
Images and page weight
Page weight: 13.8 MB in 563 requests
13.8 MBYour homepage downloads 13.8 MB in 563 requests on a phone: media 7.3 MB (2), images 2.8 MB (126) and scripts 2.0 MB (132). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
7147da53daf7481fb149cfc51a89320d.thumbnail.0000000000.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 3.9 g of CO₂ per visit
3.90 gBy the Sustainable Web Design model, a visit to your homepage emits about 3.90 g of CO₂e: 468.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
5 tap targets too small
5 tap targets are too small or too close together to hit reliably with a finger.
10 links without text
10 visible links have no text or label, so screen readers cannot say where they go.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 335 images in the HTML carry an alt attribute.
54 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 54 passed and 1 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Structured data has 1 problem
Structured data found (Organization and WebSite) but with 1 problem, for example “WebSite: potentialAction.target is not an absolute URL ("https://www.quiksilver.com/search?q={search_term_string}")”.
236 internal links, 3 external
The homepage links to 236 pages on quiksilver.com and 3 external pages.
7 checks passed
Meta description: 144 characters
Your meta description is 144 characters: “Discover Quiksilver. Shop the latest clothing, accessories, surf and snowboard gear. Created by surfers since 1969. Sho…”.
One H1 headline
Your main headline reads: “Quiksilver - Home”.
Title: 38 characters
Your title is a healthy 38 characters: “Quiksilver | Surf & Snowboard Clothing”.
Canonical URL set
The canonical URL is https://www.quiksilver.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.quiksilver.com/sitemap.xml.
AI search readiness
No llms.txt
There is no https://www.quiksilver.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, sameAs (social profiles) and description; logo and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,186 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page without a meta description
https://www.quiksilver.com/pages/gift-guide has no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 99 found) and read each the way a search engine does.
6 checks passed
Linked pages load
2 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 2 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://www.ojrq.net/p/?return=&cid=53003&tpsync=no&auth=.
20 small tap targets
20 of 78 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
1 distorted image
1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: 15 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 567 words of copy
The homepage carries about 567 words of visible text.
3 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SIGN UP”.
24 calls to action
The homepage has 24 calls to action, for example “SIGN UP”, “Shop All” and “Shop all Featured”.
1 short form
A short form (1 field at most) is right on the homepage.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.
32 cookies set on arrival
32Opening the homepage sets 32 cookies (measured from a US location before any click).
59 other companies contacted
Loading the homepage contacts 59 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: OneTrust
A consent management tool (OneTrust) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at quiksilver.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 15 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Geo Pro Geolocation · Onetrust Consent Management · Nosto · Impact Com · Gorgias Live Chat Helpdesk · Noibupixel · Klaviyo Email Marketing Sms · Yotpo Product Reviews · Checkmate · Easylocation · Authentic Membership · Loop Returns · Expertvoice · bogos.io · amazonaws.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Hosting
- Shopify
Company
- Employees
- 7,500
- Founded
- 1969
- Headquarters
- Huntington Beach
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 33 issues on quiksilver.com, including 20 speed issues, 1 SEO issue and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.