Website review, no card needed
quiltinaday.com website review
Visit site (opens in a new tab)Reviewed 8 November 202627 issues · 83 checks
This review found 27 issues worth fixing on quiltinaday.com, 10 of them high impact, across 83 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
83B- #21,478 of 93,369 reviewed websitesbeats 72%
- #13,443 of 49,870 online storesbeats 67%
- #13,003 of 45,025 Shopify storesbeats 64%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.9 s |
| May 23, 2026 | 1.9 s |
| May 30, 2026 | 1.9 s |
| Jun 6, 2026 | 1.8 s |
| Jun 13, 2026 | 1.9 s |
| Jun 20, 2026 | 1.9 s |
| Jun 27, 2026 | 1.9 s |
| Jul 4, 2026 | 1.8 s |
| Jul 11, 2026 | 1.7 s |
| Jul 18, 2026 | 1.7 s |
| Jul 25, 2026 | 1.7 s |
| Aug 1, 2026 | 1.7 s |
| Aug 8, 2026 | 1.8 s |
| Aug 15, 2026 | 1.8 s |
| Aug 22, 2026 | 1.8 s |
| Aug 29, 2026 | 1.9 s |
| Sep 5, 2026 | 1.9 s |
| Sep 12, 2026 | 1.9 s |
| Sep 19, 2026 | 1.9 s |
| Sep 26, 2026 | 1.8 s |
| Oct 3, 2026 | 1.8 s |
| Oct 10, 2026 | 1.8 s |
| Oct 17, 2026 | 1.8 s |
| Oct 24, 2026 | 1.8 s |
| Oct 31, 2026 | 1.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 70 ms |
| May 23, 2026 | 69 ms |
| May 30, 2026 | 69 ms |
| Jun 6, 2026 | 69 ms |
| Jun 13, 2026 | 70 ms |
| Jun 20, 2026 | 71 ms |
| Jun 27, 2026 | 70 ms |
| Jul 4, 2026 | 70 ms |
| Jul 11, 2026 | 69 ms |
| Jul 18, 2026 | 68 ms |
| Jul 25, 2026 | 69 ms |
| Aug 1, 2026 | 69 ms |
| Aug 8, 2026 | 70 ms |
| Aug 15, 2026 | 70 ms |
| Aug 22, 2026 | 70 ms |
| Aug 29, 2026 | 70 ms |
| Sep 5, 2026 | 70 ms |
| Sep 12, 2026 | 70 ms |
| Sep 19, 2026 | 70 ms |
| Sep 26, 2026 | 70 ms |
| Oct 3, 2026 | 70 ms |
| Oct 10, 2026 | 71 ms |
| Oct 17, 2026 | 71 ms |
| Oct 24, 2026 | 71 ms |
| Oct 31, 2026 | 70 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Reduce unused JavaScript
1.6 s · 271 KiBAbout 271 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.6 s faster on a phone.
Mobile performance score: 64
64/100Your mobile performance score is 64. Pages that score under 90 lose visitors before the first paint.
Improve image delivery
100 ms · 405 KiB17 images could be 405 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 100 ms faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, fabricshop.app and embedsocial.com and others), adding 1.6 MB and 272 ms of main-thread time.
Legacy JavaScript
300 ms · 44 KiBPolyfills for old browsers add 44 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.
Render-blocking requests
300 ms3 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.
Shopify adds 85 ms
85 msShopify costs a phone 85 ms of main-thread work and 1,005 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Font display
200 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 200 ms).
Reduce unused CSS
150 ms · 39 KiBAbout 39 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
1 long task on the main thread
1 long task block the main thread while loading, the longest for 58 ms. During a long task the page ignores taps.
Use efficient cache lifetimes
27 KiB15 files are served with short cache lifetimes, so returning visitors download them again (27 KiB).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Minify JavaScript
5 KiB5 KiB could be saved by minifying JavaScript.
2 checks passed
Main-thread work: 1.4 s
A phone's processor spends 1.4 s on main-thread work while loading, 660 ms of it running JavaScript. That is comfortably low.
Server response: 5 ms
5 msYour server sent the HTML in 5 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 14.0 s
14.0 sYour largest element takes 14.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
Time to Interactive: 14.1 s
14.1 sThe page becomes fully interactive after 14.1 s. Good is under 3.8 s.
Speed Index: 6.3 s
6.3 sVisually, the page fills in at 6.3 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 3.1 s
3.1 sThe first text or image appears after 3.1 s on a phone. Good is under 1.8 s.
Tap response (INP) held steady for real visitors
+1%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 70 ms to 70 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-7%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.9 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.7 s
1.7 sReal visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 71 ms
71 msReal visitors wait 71 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 0.9 s
0.9 sReal visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 430 ms
430 msReal visitors wait 430 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Total Blocking Time: 8 ms
8 msScripts block the page for only 8 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 3.4 MB in 227 requests
3.4 MBYour homepage downloads 3.4 MB in 227 requests on a phone: other files 1.4 MB (85), scripts 891 KiB (87) and images 783 KiB (24). Under 2 MB keeps phones on slow connections fast.
About 1.0 g of CO₂ per visit
0.95 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.95 g of CO₂e: 114.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
26 text elements with low contrast
26 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Hidden but focusable
1 element hidden from screen readers can still receive keyboard focus.
ARIA toggle fields must have an accessible name (1 element)
ARIA toggle fields must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.
Interactive controls must not be nested (1 element)
Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
5 links without text
5 visible links have no text or label, so screen readers cannot say where they go.
Headings skip levels
Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 22 images in the HTML carry an alt attribute.
52 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 59 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
Meta description is long (212 characters)
Your meta description is 212 characters; Google truncates after about 160, so the end of your pitch is cut.
One H1 headline
Your <h1> is empty.
206 internal links, 7 external
The homepage links to 206 pages on quiltinaday.com and 7 external pages.
5 checks passed
Title: 44 characters
Your title is a healthy 44 characters: “Quilt in a Day - Helping Quilters Since 1978”.
Canonical URL set
The canonical URL is https://quiltinaday.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://quiltinaday.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (666 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://quiltinaday.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
14 pages without a meta description
https://quiltinaday.com/collections/accuquilt, https://quiltinaday.com/collections/accuquilt-accessories, https://quiltinaday.com/collections/accuquilt-dies, https://quiltinaday.com/collections/applique-dies, https://quiltinaday.com/collections/geometric-dies and https://quiltinaday.com/collections/strip-cutter-dies and 8 others have no meta description, so Google writes the search snippet from whatever text it finds.
15 pages without an H1
https://quiltinaday.com/collections/accuquilt, https://quiltinaday.com/collections/accuquilt-accessories, https://quiltinaday.com/collections/accuquilt-dies, https://quiltinaday.com/collections/applique-dies, https://quiltinaday.com/collections/geometric-dies and https://quiltinaday.com/collections/strip-cutter-dies and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.
1 page slow to respond
https://quiltinaday.com/collections/patterns-and-books took over 3 s to send its HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 119 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
53 of 60 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
Phone number is not tap-to-call
Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 383 words of copy
The homepage carries about 383 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop All”.
8 calls to action
The homepage has 8 calls to action, for example “Shop All”, “Shop Now” and “Sign up”.
7 short forms
7 short forms (1 field at most) are right on the homepage, asking for an email.
Phone number on the homepage
Your phone number is on the homepage.
Privacy and tracking
11 cookies set on arrival
11Opening the homepage sets 11 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
13 other companies contacted
Loading the homepage contacts 13 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at quiltinaday.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 3 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Swym Wishlist Plus · chimpstatic.com · kxcdn.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 27 issues on quiltinaday.com, including 11 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.