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quipu.de website review

Visit site (opens in a new tab)Reviewed 26 October 202635 issues · 78 checks

This review found 35 issues worth fixing on quipu.de, 15 of them high impact, across 78 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of quipu.de (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. quipu.de at 1.5 s1.5 s
  2. quipu.de at 3.0 s3.0 s
  3. quipu.de at 4.4 s4.4 s
  4. quipu.de at 5.9 s5.9 s
  5. quipu.de at 7.4 s7.4 s
  6. quipu.de at 8.9 s8.9 s
  7. quipu.de at 10.4 s10.4 s
  8. quipu.de at 11.9 s11.9 s

Speed

11 to fix53
  • Use efficient cache lifetimes

    8.8 s · 2.0 MB

    51 files are served with short cache lifetimes, so returning visitors download them again (2.0 MB).

  • Render-blocking requests

    3.0 s

    25 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.0 s.

  • Reduce unused JavaScript

    900 ms · 821 KiB

    About 821 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 900 ms faster on a phone.

  • Mobile performance score: 53

    53/100

    Your mobile performance score is 53 (desktop: 71). Pages that score under 90 lose visitors before the first paint.

  • 7 third-party services on the page

    7 third-party services load with your homepage (Google CDN, Google Tag Manager and Other Google APIs/SDKs and others), adding 1.7 MB and 765 ms of main-thread time.

  • Google CDN adds 427 ms

    427 ms

    Google CDN costs a phone 427 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Font display

    450 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 450 ms).

  • Reduce unused CSS

    360 ms · 75 KiB

    About 75 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 360 ms faster on a phone.

  • Google Tag Manager adds 241 ms

    241 ms

    Google Tag Manager costs a phone 241 ms of main-thread work and 427 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.2 s

    A phone's processor spends 2.2 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 1,605 HTML elements

    The page has 1,605 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Improve image delivery

    150 ms · 108 KiB

    2 images could be 108 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • 10 long tasks on the main thread

    10 long tasks block the main thread while loading, the longest for 156 ms. During a long task the page ignores taps.

  • Minify JavaScript

    12 KiB

    12 KiB could be saved by minifying JavaScript.

  • Legacy JavaScript

    11 KiB

    Polyfills for old browsers add 11 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    4 KiB

    4 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 2 ms

    2 ms

    Your server sent the HTML in 2 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix61
  • Largest Contentful Paint: 14.3 s

    14.3 s

    Your largest element takes 14.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Empowering every customer to do more with IT We empower all…”. Most of its time is resource load delay (10.7 s).

  • Speed Index: 20.8 s

    20.8 s

    Visually, the page fills in at 20.8 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 17.2 s

    17.2 s

    The page becomes fully interactive after 17.2 s. Good is under 3.8 s.

  • First Contentful Paint: 3.4 s

    3.4 s

    The first text or image appears after 3.4 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 274 ms

    274 ms

    Scripts block taps and scrolling for 274 ms in total while the page loads. Good is under 200 ms.

  • 6 images without width and height

    6 images have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 checks passed
  • Cumulative Layout Shift: 0.001

    0.001

    The layout barely moves while loading (CLS 0.001, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 4.1 MB in 82 requests

    4.1 MB

    Your homepage downloads 4.1 MB in 82 requests on a phone: images 1.7 MB (14), scripts 1.7 MB (35) and other files 360 KiB (9). Under 2 MB keeps phones on slow connections fast.

  • 2 images in older formats

    2 images (112 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image below the first screen load straight away

    1 image further down the page (111 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 1.2 g of CO₂ per visit

    1.16 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.16 g of CO₂e: 138.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 8693
  • 4 text elements with low contrast

    4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Documents must have <title> element to aid in navigation (1 element)

    Documents must have <title> element to aid in navigation: 1 element on the page fails this check, rated serious by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 18 form fields without a label

    18 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (2 elements).

2 checks passed
  • Every image has alt text

    All 13 images in the HTML carry an alt attribute.

  • 41 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 45 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 4 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 7774
  • No page title

    Your page has no <title>, so Google has to invent the blue link in search results.

  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 47 internal links, 8 external

    The homepage links to 47 pages on quipu.de and 8 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “Empowering every customer to do more with IT”.

  • Canonical URL set

    The canonical URL is https://www.quipu.de/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://quipu.de/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://quipu.de/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,243 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix71
  • 9 pages without a title

    https://quipu.de/company-info, https://quipu.de/company/mission, https://quipu.de/company/our-clients, https://quipu.de/company/management_team, https://quipu.de/company/shareholders and https://quipu.de/company/certification and 3 others have no <title>, so Google invents the link text in results.

  • 5 pages without a meta description

    https://quipu.de/company-info, https://quipu.de/company/mission, https://quipu.de/company/our-clients, https://quipu.de/company/management_team and https://quipu.de/company/certification have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    https://quipu.de/news has no <h1> headline, so visitors and search engines get no clear main topic.

  • 9 pages slow to respond

    https://quipu.de/company-info, https://quipu.de/company/mission, https://quipu.de/company/our-clients, https://quipu.de/company/management_team, https://quipu.de/company/shareholders and https://quipu.de/company/certification and 3 others took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 22 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    9 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

Best practices

2 to fixGoogle 9678
  • 1 broken image

    1 image failed to load on a phone, for example https://www.quipu.de/wp-content/uploads/2024/07/20240619_071350897_iOS.heic.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “[CookieFirst] WARNING: Loading CookieFirst banner via banner.js has been deprecated and will be removed soon. Please us…”.

2 checks passed
  • Tap targets are thumb-sized

    10 of 11 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • A 26-field form

    Your longest form asks for 26 fields (12 required). Every extra field lowers completion.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 322 words of copy

    The homepage carries about 322 words of visible text.

2 checks passed
  • 5 calls to action

    The homepage has 5 calls to action, for example “Contact”, “Join our team” and “Learn more”.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

Privacy and tracking

1 to fix
  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 9 cookies set on arrival

    9

    Opening the homepage sets 9 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 9 other companies contacted

    Loading the homepage contacts 9 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at quipu.de, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Analytics | Google Tag Manager
Hosting
Link11 GmbH

Upkeep, stack, hiring and company data from programmable.info

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This review found 35 issues on quipu.de, including 17 speed issues, 3 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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