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quirksmith.com website review
Visit site (opens in a new tab)Reviewed 9 November 202646 issues · 91 checks
This review found 46 issues worth fixing on quirksmith.com, 19 of them high impact, across 91 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
73C- #81,297 of 109,314 reviewed websitesbeats 22%
- #50,739 of 61,843 online storesbeats 15%
- #47,557 of 56,396 Shopify storesbeats 13%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.8 s |
| May 30, 2026 | 1.8 s |
| Jun 6, 2026 | 1.7 s |
| Jun 13, 2026 | 1.7 s |
| Jun 20, 2026 | 1.8 s |
| Jun 27, 2026 | 1.8 s |
| Jul 4, 2026 | 1.8 s |
| Jul 11, 2026 | 1.8 s |
| Jul 18, 2026 | 1.7 s |
| Jul 25, 2026 | 1.7 s |
| Aug 1, 2026 | 1.7 s |
| Aug 8, 2026 | 1.8 s |
| Aug 15, 2026 | 1.8 s |
| Aug 22, 2026 | 1.8 s |
| Aug 29, 2026 | 1.8 s |
| Sep 5, 2026 | 1.9 s |
| Sep 12, 2026 | 1.9 s |
| Sep 19, 2026 | 1.8 s |
| Sep 26, 2026 | 1.8 s |
| Oct 3, 2026 | 1.8 s |
| Oct 10, 2026 | 1.7 s |
| Oct 17, 2026 | 1.7 s |
| Oct 24, 2026 | 1.7 s |
| Oct 31, 2026 | 1.7 s |
| Nov 7, 2026 | 1.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 236 ms |
| May 30, 2026 | 245 ms |
| Jun 6, 2026 | 247 ms |
| Jun 13, 2026 | 249 ms |
| Jun 20, 2026 | 248 ms |
| Jun 27, 2026 | 242 ms |
| Jul 4, 2026 | 234 ms |
| Jul 11, 2026 | 221 ms |
| Jul 18, 2026 | 210 ms |
| Jul 25, 2026 | 201 ms |
| Aug 1, 2026 | 200 ms |
| Aug 8, 2026 | 200 ms |
| Aug 15, 2026 | 201 ms |
| Aug 22, 2026 | 204 ms |
| Aug 29, 2026 | 208 ms |
| Sep 5, 2026 | 204 ms |
| Sep 12, 2026 | 201 ms |
| Sep 19, 2026 | 199 ms |
| Sep 26, 2026 | 197 ms |
| Oct 3, 2026 | 202 ms |
| Oct 10, 2026 | 211 ms |
| Oct 17, 2026 | 219 ms |
| Oct 24, 2026 | 224 ms |
| Oct 31, 2026 | 226 ms |
| Nov 7, 2026 | 227 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Improve image delivery
6.2 s · 2.7 MB31 images could be 2.7 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 6.2 s faster on a phone.
Render-blocking requests
1.6 s16 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.
Mobile performance score: 43
43/100Your mobile performance score is 43. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 8.5 s
A phone's processor spends 8.5 s on main-thread work while loading, 2.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
3,558 HTML elements
The page has 3,558 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Shopify and zotabox.com and others), adding 1.8 MB and 1.7 s of main-thread time.
Reduce unused JavaScript
150 ms · 815 KiBAbout 815 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.
Google Tag Manager adds 599 ms
599 msGoogle Tag Manager costs a phone 599 ms of main-thread work and 550 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
450 ms · 149 KiBAbout 149 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
Shopify adds 444 ms
444 msShopify costs a phone 444 ms of main-thread work and 507 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
zotabox.com adds 375 ms
375 mszotabox.com costs a phone 375 ms of main-thread work and 548 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 381 ms. During a long task the page ignores taps.
Use efficient cache lifetimes
62 KiB7 files are served with short cache lifetimes, so returning visitors download them again (62 KiB).
Minify JavaScript
19 KiB19 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 15 ms
15 msYour server sent the HTML in 15 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 21.5 s
21.5 sYour largest element takes 21.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Annual Refresh Sale (Upto 60% OFF)🎊”.
Time to Interactive: 40.1 s
40.1 sThe page becomes fully interactive after 40.1 s. Good is under 3.8 s.
Speed Index: 7.8 s
7.8 sVisually, the page fills in at 7.8 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 1.0 s
1.0 sScripts block taps and scrolling for 1.0 s in total while the page loads. Good is under 200 ms.
Real-user INP: 266 ms
266 msReal visitors wait 266 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
First Contentful Paint: 2.3 s
2.3 sThe first text or image appears after 2.3 s on a phone. Good is under 1.8 s.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-6%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 236 ms to 227 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-7%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user LCP: 1.8 s
1.8 sReal visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Real-user FCP: 1.4 s
1.4 sReal visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 616 ms
616 msReal visitors wait 616 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.012
0.012The layout barely moves while loading (CLS 0.012, good is under 0.1).
Images and page weight
Page weight: 11.1 MB in 357 requests
11.1 MBYour homepage downloads 11.1 MB in 357 requests on a phone: images 8.0 MB (102), scripts 1.9 MB (109) and other files 862 KiB (120). Under 2 MB keeps phones on slow connections fast.
23 images far larger than shown
3.6 MB23 images are downloaded at several times the size a phone draws them, for example After_The_Rain_Collection_Image_2.jpg at 4,000 px wide, shown at 324 px. Resized copies would save about 3.6 MB.
2 images over 500 KB
2 images weigh 1.6 MB together. On a phone connection a single image that size takes seconds.
23 images in older formats
23 images (4.5 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
5 images below the first screen load straight away
5 images further down the page (1.9 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 3.1 g of CO₂ per visit
3.15 gBy the Sustainable Web Design model, a visit to your homepage emits about 3.15 g of CO₂e: 377.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
4 text elements with low contrast
4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
1 tap target too small
1 tap target is too small or too close together to hit reliably with a finger.
66 images without alt text
66 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (2 elements)
All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
14 links without text
14 visible links have no text or label, so screen readers cannot say where they go.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h2 → h6 and h3 → h5), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
1 checks passed
51 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Meta description is long (271 characters)
Your meta description is 271 characters; Google truncates after about 160, so the end of your pitch is cut.
Structured data has 1 problem
Structured data found (JewelryStore, Organization and WebSite) but with 1 problem, for example “Organization: logo is not an absolute URL ("https:files/Asset_5_2x_193e6981-5ccb-4398-adf7-1d49607b…”.
2 links crawlers can't follow
2 links have no real href, so search engines can't follow them.
2 links with vague text
2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
390 internal links, 22 external
The homepage links to 390 pages on quirksmith.com and 22 external pages.
5 checks passed
Title: 57 characters
Your title is a healthy 57 characters: “Quirksmith | Poetic Jewelry - As seen on Shark Tank India”.
Canonical URL set
The canonical URL is https://quirksmith.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://quirksmith.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (2,705 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://quirksmith.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
3 pages share a meta description
https://quirksmith.com/pages/popular-categories, https://quirksmith.com/collections/earrings-earclips-and-earcuffs and https://quirksmith.com/collections/stud-earrings use the same meta description. A description written for each page earns more clicks.
4 pages without an H1
https://quirksmith.com/collections/annual-refresh-diwali-sale, https://quirksmith.com/pages/popular-categories, https://quirksmith.com/collections/earrings-earclips-and-earcuffs and https://quirksmith.com/collections/stud-earrings have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 109 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
15 small tap targets
15 of 41 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Cannot set properties of null (setting 'onpaste')”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Local business without LocalBusiness data
Your homepage shows a map but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,290 words of copy
The homepage carries about 1,290 words of visible text.
6 checks passed
27 calls to action
The homepage has 27 calls to action, for example “Shop All”, “Shop All Nosepins” and “Shop All Rings”.
5 short forms
5 short forms (7 fields at most) are right on the homepage, asking for an email.
Social proof on the page
Social proof on the homepage: 142 testimonial or review blocks, 5 customer or partner logos, a star rating and 6 trust badges.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics, Microsoft Clarity and Hotjar.
Direct contact links
Visitors can reach you directly: 0 phone links and 2 email links.
Opening hours shown
Your opening hours are on the homepage.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
13 cookies set on arrival
13Opening the homepage sets 13 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
35 other companies contacted
Loading the homepage contacts 35 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at quirksmith.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 13 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Frequently Bought · Simprosys Google Shopping Feed · Beast Currency Converter · Oxi Social Login Wishlist · Zb Exit Intent Pop Up Window · Tinyseo Ai Seo Speed · Judge Me Reviews · Peppyduck Restock Whatsapp · My App · Appstle Bundles · oxiapps.com · mailerlite.com · Swym Wishlist Plus
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Analytics | Google Tag Manager | Hotjar | Microsoft Clarity
- Hosting
- Shopify
Company
- Headquarters
- Bengaluru
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 46 issues on quirksmith.com, including 20 speed issues, 5 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.