Website review, no card needed

raaft.io logo

raaft.io website review

Visit site (opens in a new tab)Reviewed 10 November 202632 issues · 74 checks

This review found 32 issues worth fixing on raaft.io, 7 of them high impact, across 74 checks. The most urgent: page weight: 5.7 MB in 63 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of raaft.io (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. raaft.io at 0.4 s0.4 s
  2. raaft.io at 0.8 s0.8 s
  3. raaft.io at 1.1 s1.1 s
  4. raaft.io at 1.5 s1.5 s
  5. raaft.io at 1.9 s1.9 s
  6. raaft.io at 2.3 s2.3 s
  7. raaft.io at 2.6 s2.6 s
  8. raaft.io at 3.0 s3.0 s

Speed

10 to fix85
  • Improve image delivery

    1.3 MB

    10 images could be 1.3 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Use efficient cache lifetimes

    1.2 MB

    7 files are served with short cache lifetimes, so returning visitors download them again (1.2 MB).

  • Mobile performance score: 85

    85/100

    Your mobile performance score is 85. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    550 ms

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 550 ms.

  • 5 third-party services on the page

    5 third-party services load with your homepage (Google Tag Manager, lfeeder.com and mailerlite.com and others), adding 1.7 MB and 223 ms of main-thread time.

  • Reduce unused CSS

    380 KiB

    About 380 KiB of CSS is downloaded but never applied on this page.

  • Document request latency

    332 KiB

    The HTML itself could arrive sooner: redirects, a slow server response or missing compression delay everything after it.

  • Reduce unused JavaScript

    262 KiB

    About 262 KiB of JavaScript is downloaded but never used on this page.

  • Google Tag Manager adds 201 ms

    201 ms

    Google Tag Manager costs a phone 201 ms of main-thread work and 487 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Amazon Web Services adds 0 ms

    0 ms

    Amazon Web Services costs a phone 0 ms of main-thread work and 1.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Font display

    200 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 200 ms).

  • 4 long tasks on the main thread

    4 long tasks block the main thread while loading, the longest for 70 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 0.6 s

    A phone's processor spends 0.6 s on main-thread work while loading, 293 ms of it running JavaScript. That is comfortably low.

  • Server response: 170 ms

    170 ms

    Your server sent the HTML in 170 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix89
  • Time to Interactive: 13.2 s

    13.2 s

    The page becomes fully interactive after 13.2 s. Good is under 3.8 s.

  • First Contentful Paint: 3.4 s

    3.4 s

    The first text or image appears after 3.4 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 3.4 s

    3.4 s

    Your largest element takes 3.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Reduce your SaaS churn with custom cancellation flows”.

  • 15 images without width and height

    15 images have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

3 checks passed
  • Speed Index: 3.4 s

    3.4 s

    Visually, the page fills in at 3.4 s (Speed Index), inside the 3.4 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 21 ms

    21 ms

    Scripts block the page for only 21 ms while loading. Good is under 200 ms.

Images and page weight

3 to fix45
  • Page weight: 5.7 MB in 63 requests

    5.7 MB

    Your homepage downloads 5.7 MB in 63 requests on a phone: images 2.6 MB (18), other files 1.6 MB (19) and scripts 633 KiB (20). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    62d11c94658320755ebd28fc_path-digital-tR0jvlsmCuQ-unsplash.j weighs 736 KiB. On a phone connection a single image that size takes seconds.

  • 6 images in older formats

    6 images (1.5 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.6 g of CO₂ per visit

    1.60 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.60 g of CO₂e: 192.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 8691
  • 19 text elements with low contrast

    19 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 4 tap targets too small

    4 tap targets are too small or too close together to hit reliably with a finger.

  • ARIA input fields must have an accessible name (3 elements)

    ARIA input fields must have an accessible name: 3 elements on the page fail this check, rated serious by axe-core.

  • All page content should be contained by landmarks (15 elements)

    All page content should be contained by landmarks: 15 elements on the page fail this check, rated moderate by axe-core.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

2 checks passed
  • Every image has alt text

    All 24 images in the HTML carry an alt attribute.

  • 41 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 10087
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • No XML sitemap

    No XML sitemap at https://www.raaft.io/sitemap_index.xml, so Google discovers your pages only by following links.

  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

  • 25 internal links, 15 external

    The homepage links to 25 pages on raaft.io and 15 external pages.

5 checks passed
  • Meta description: 145 characters

    Your meta description is 145 characters: “Sign up for a free account to set up SaaS cancellation flows that help you understand why users cancel, reduce churn an…”.

  • One H1 headline

    Your main headline reads: “Reduce your SaaS churn with custom cancellation flows”.

  • Title: 42 characters

    Your title is a healthy 42 characters: “Reduce Churn with Raaft Cancellation Flows”.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://raaft.io/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (811 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 12 internal pages checked

    We fetched 12 pages linked from your homepage and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 12 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 12 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 12 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 4 small tap targets

    4 of 7 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://assets.mailerlite.com/css/universal.css' from origin 'https://raaft.io' has been b…”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix83
  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • About 685 words of copy

    The homepage carries about 685 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Get started for free” and “Book a Demo”.

  • 20 calls to action

    The homepage has 20 calls to action, for example “Book a demo”, “Pricing” and “Get started for free”.

  • Social proof on the page

    Social proof on the homepage: 4 testimonial or review blocks, 1 customer or partner logo, a star rating and 5 trust badges.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 3 cookies set on arrival

    3

    Opening the homepage sets 3 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 8 other companies contacted

    Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at raaft.io, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

  • The footer still says © 2023.

Stack

Framework
Nuxt
Hosting
Heroku

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 32 issues on raaft.io, including 14 speed issues, 4 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25