Website review, no card needed

actionstep.com logo

actionstep.com website review

Visit site (opens in a new tab)Reviewed 20 October 202629 issues · 98 checks

This review found 29 issues worth fixing on actionstep.com, 3 of them high impact, across 98 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.6 s2.1 sMay 2Oct 172.4 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20262.9 s
May 9, 20263.1 s
May 16, 20263.2 s
May 23, 20263.4 s
May 30, 20263.4 s
Jun 6, 20263.3 s
Jun 13, 20263.4 s
Jun 20, 20263.3 s
Jun 27, 20263.3 s
Jul 4, 20263.3 s
Jul 11, 20262.5 s
Jul 18, 20262.5 s
Jul 25, 20262.4 s
Aug 1, 20262.4 s
Aug 8, 20262.4 s
Aug 15, 20262.4 s
Aug 22, 20262.4 s
Aug 29, 20262.4 s
Sep 5, 20262.4 s
Sep 12, 20262.4 s
Sep 19, 20262.3 s
Sep 26, 20262.3 s
Oct 3, 20262.3 s
Oct 10, 20262.4 s
Oct 17, 20262.4 s
Real-visitor tap response (INP)75th percentile, phones
400 ms176 msMay 2Oct 17279 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026339 ms
May 9, 2026358 ms
May 16, 2026364 ms
May 23, 2026374 ms
May 30, 2026373 ms
Jun 6, 2026371 ms
Jun 13, 2026374 ms
Jun 20, 2026361 ms
Jun 27, 2026361 ms
Jul 4, 2026339 ms
Jul 11, 2026221 ms
Jul 18, 2026212 ms
Jul 25, 2026205 ms
Aug 1, 2026208 ms
Aug 8, 2026202 ms
Aug 15, 2026205 ms
Aug 22, 2026222 ms
Aug 29, 2026247 ms
Sep 5, 2026261 ms
Sep 12, 2026275 ms
Sep 19, 2026267 ms
Sep 26, 2026250 ms
Oct 3, 2026250 ms
Oct 10, 2026258 ms
Oct 17, 2026279 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of actionstep.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. actionstep.com at 0.4 s0.4 s
  2. actionstep.com at 0.8 s0.8 s
  3. actionstep.com at 1.1 s1.1 s
  4. actionstep.com at 1.5 s1.5 s
  5. actionstep.com at 1.9 s1.9 s
  6. actionstep.com at 2.3 s2.3 s
  7. actionstep.com at 2.6 s2.6 s
  8. actionstep.com at 3.0 s3.0 s

actionstep.com does not allow embedding, so this is Google's rendering of the page.

Speed

9 to fix73
  • 3,995 HTML elements

    The page has 3,995 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Mobile performance score: 73

    73/100

    Your mobile performance score is 73 (desktop: 69). Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and cdn3l.ink and others), adding 1.0 MB and 832 ms of main-thread time.

  • Render-blocking requests

    650 ms

    19 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.

  • Google Tag Manager adds 570 ms

    570 ms

    Google Tag Manager costs a phone 570 ms of main-thread work and 494 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused JavaScript

    429 KiB

    About 429 KiB of JavaScript is downloaded but never used on this page.

  • 10 long tasks on the main thread

    10 long tasks block the main thread while loading, the longest for 331 ms. During a long task the page ignores taps.

  • Main-thread work: 2.7 s

    A phone's processor spends 2.7 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Use efficient cache lifetimes

    257 KiB

    8 files are served with short cache lifetimes, so returning visitors download them again (257 KiB).

  • Improve image delivery

    150 ms · 44 KiB

    2 images could be 44 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • Legacy JavaScript

    45 KiB

    Polyfills for old browsers add 45 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 13 ms

    13 ms

    Your server sent the HTML in 13 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 11.7 s

    11.7 s

    The page becomes fully interactive after 11.7 s. Good is under 3.8 s.

  • Real-user INP: 291 ms

    291 ms

    Real visitors wait 291 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 2.3 s

    2.3 s

    Real visitors see the first content after 2.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.5 s

    1.5 s

    Real visitors wait 1.5 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 3.7 s

    3.7 s

    Your largest element takes 3.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Total Blocking Time: 478 ms

    478 ms

    Scripts block taps and scrolling for 478 ms in total while the page loads. Good is under 200 ms.

  • Speed Index: 5.1 s

    5.1 s

    Visually, the page fills in at 5.1 s (Speed Index). Good is under 3.4 s.

6 checks passed
  • Real-user LCP: 2.5 s

    2.5 s

    Real visitors wait 2.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Tap response (INP) got 23% faster for real visitors

    -23%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 339 ms to 279 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 21% faster for real visitors

    -21%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.9 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 1.7 s

    1.7 s

    The first text or image appears after 1.7 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.018

    0.018

    The layout barely moves while loading (CLS 0.018, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 2.3 MB in 155 requests

    2.3 MB

    Your homepage downloads 2.3 MB in 155 requests on a phone: scripts 1.1 MB (29), images 878 KiB (75) and other files 166 KiB (23). Under 2 MB keeps phones on slow connections fast.

  • 3 images in older formats

    3 images (192 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.6 g of CO₂ per visit

    0.64 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.64 g of CO₂e: 77.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 10097
  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

2 checks passed
  • Every image has alt text

    All 331 images in the HTML carry an alt attribute.

  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 2 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9293
  • Meta description is long (191 characters)

    Your meta description is 191 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 11 links with vague text

    11 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 271 internal links, 14 external

    The homepage links to 271 pages on actionstep.com and 14 external pages.

7 checks passed
  • One H1 headline

    Your main headline reads: “LEGAL PRACTICE MANAGEMENT SOFTWARE”.

  • Title: 41 characters

    Your title is a healthy 41 characters: “Actionstep | Law Firm Management Software”.

  • Canonical URL set

    The canonical URL is https://www.actionstep.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.actionstep.com/sitemap_index.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (4,052 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix88
  • 1 linked page hidden from search

    /trace is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 1 page without an H1

    /trace has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 91 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 10087
  • 89 small tap targets

    89 of 123 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Uncaught TypeError: Cannot read properties of undefined (reading 'ready')”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix93
  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • Short HSTS lifetime

    HSTS is set, but max-age is 0 days; one year is the recommended minimum.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://support.actionstep.com/.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (actionstep.com).

  • Valid certificate (54 days left)

    The certificate from Let's Encrypt · YR2 verifies for actionstep.com and is valid for another 54 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • http:// redirects to https

    http://actionstep.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 53 links work

    All 53 links checked from your homepage (40 internal, 13 external) answered without errors; 6 did not answer within 5 s.

Domain and trust

  • DNSSEC is off

    actionstep.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

3 checks passed
  • Domain is 28 years old

    28 years

    actionstep.com was registered in Jul 1998 through Amazon Registrar, Inc.. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only pki.goog, amazon.com, amazontrust.com and amazonaws.com to issue certificates for actionstep.com, so a mis-issued certificate from anyone else is refused.

  • Registered until Jul 2033

    actionstep.com is registered until Jul 2033.

Content and conversion

1 to fix94
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,744 words of copy

    The homepage carries about 1,744 words of visible text.

7 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Pricing” and “Book a Demo”.

  • 20 calls to action

    The homepage has 20 calls to action, for example “Contact Sales”, “Learn More” and “Pricing”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 60 testimonial or review blocks, 28 customer or partner logos and 5 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Email authentication

90
  • Email authentication score: 90/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com include:_spf.actionstep.com include:_spf.salesforce.com include:servers.mcsv.…”.

  • DKIM signing found

    A DKIM key is published (selector “google”, “selector1” and “k1”), so receivers can verify mail really came from you.

Privacy and tracking

  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Meta Pixel and 1 more (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.

  • 1 cookie set on arrival

    1

    Opening the homepage sets 1 cookie (measured from a US location before any click).

  • 19 other companies contacted

    Loading the homepage contacts 19 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: CookieYes

    A consent management tool (CookieYes) loads with the page.

Upkeep, stack and company

  • It runs WordPress 7.1.2; the current release is 7.1.3.

Stack

CMS
WordPress 7.1.2
Analytics
Google Analytics | Google Tag Manager

Company

Founded
2004
Headquarters
Auckland

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This free review found 29 issues on actionstep.com, including 17 speed issues, 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25