rabblewine.com website review

A phone's processor spends 5.4 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 3,098 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

8 third-party services load with your homepage (Yotpo, Klaviyo and equally.ai and others), adding 8.5 MB and 575 ms of main-thread time.

22 images could be 1,019 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 350 ms faster on a phone.

17 files are served with short cache lifetimes, so returning visitors download them again (620 KiB).

Your mobile performance score is 68. Pages that score under 90 lose visitors before the first paint.

Shopify costs a phone 60 ms of main-thread work and 7.6 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 424 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 290 ms faster on a phone.

5 files block the first paint until they finish downloading. Deferring or inlining them could save about 550 ms.

About 102 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 440 ms faster on a phone.

Yotpo costs a phone 244 ms of main-thread work and 515 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Polyfills for old browsers add 50 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

13 long tasks block the main thread while loading, the longest for 107 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

16 KiB could be saved by minifying JavaScript.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 12.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “AR wine bundle”.

The page becomes fully interactive after 18.0 s. Good is under 3.8 s.

Visually, the page fills in at 5.3 s (Speed Index). Good is under 3.4 s.

1 image have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 12.9 MB in 252 requests on a phone: media 7.3 MB (1), images 3.2 MB (37) and scripts 1.2 MB (106). Under 2 MB keeps phones on slow connections fast.

Hero_Photo_bb63c436-919f-4848-bf75-5a3e134a097a_540x.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

1 image (61 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

1 image further down the page (30 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 3.66 g of CO₂e: 439.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Certain ARIA roles must be contained by particular parents: 3 elements on the page fail this check, rated critical by axe-core.

ARIA dialog and alertdialog nodes should have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

Some lists contain elements other than list items, which screen readers announce wrongly.

All page content should be contained by landmarks: 30 elements on the page fail this check, rated moderate by axe-core.

Heading levels should only increase by one: 3 elements on the page fail this check, rated moderate by axe-core.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

3 visible links have no text or label, so screen readers cannot say where they go.

Elements with visible text labels do not have matching accessible names. (2 elements).

Your title is 70 characters, so Google will cut it off around 60: “Rabble Wine - Sustainably Sourced, Rabble Rousin' Wines – Rabble Wines”.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

There are 2 <h1> headlines (“We Are Rabble” and “Wines Made inCollaboration withMother Nature”). One clear main headline is easier for people and search engines.

Your meta description is 260 characters; Google truncates after about 160, so the end of your pitch is cut.

2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

The homepage links to 30 pages on rabblewine.com and 21 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

The HTML your server sends has 323 of the 835 words a browser shows. AI crawlers don't run JavaScript, so they miss the rest.

There is no https://rabblewine.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://rabblewine.com/collections/rabble-ar has no meta description, so Google writes the search snippet from whatever text it finds.

https://rabblewine.com/collections/rabble-ar has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 9 pages linked from your homepage and read each the way a search engine does.

51 of 84 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

There is no form on the homepage, so every lead has to click through to another page first.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 835 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 17 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 28 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.