rabitat.com website review

A phone's processor spends 4.7 s on main-thread work while loading, 2.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (Google Tag Manager, gokwik.co and verifast.ai and others), adding 1.7 MB and 1.4 s of main-thread time.

Your mobile performance score is 64. Pages that score under 90 lose visitors before the first paint.

About 741 KiB of JavaScript is downloaded but never used on this page.

Google Tag Manager costs a phone 579 ms of main-thread work and 639 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

19 files are served with short cache lifetimes, so returning visitors download them again (611 KiB).

gokwik.co costs a phone 230 ms of main-thread work and 532 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

9 long tasks block the main thread while loading, the longest for 252 ms. During a long task the page ignores taps.

The page has 1,676 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

6 files block the first paint until they finish downloading. Deferring or inlining them could save about 250 ms.

About 74 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

Polyfills for old browsers add 49 KiB JavaScript that modern phones do not need.

4 images could be 37 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

14 KiB JavaScript is shipped twice across bundles.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

The page becomes fully interactive after 23.0 s. Good is under 3.8 s.

Your largest element takes 6.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Hero banner”.

Scripts block taps and scrolling for 436 ms in total while the page loads. Good is under 200 ms.

Visually, the page fills in at 4.7 s (Speed Index). Good is under 3.4 s.

Your homepage downloads 4.3 MB in 298 requests on a phone: scripts 1.8 MB (82), images 1.4 MB (57) and other files 776 KiB (134). Under 2 MB keeps phones on slow connections fast.

3 images (224 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

3 images further down the page (191 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 1.21 g of CO₂e: 145.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Elements must only use permitted ARIA attributes: 8 elements on the page fail this check, rated serious by axe-core.

Scrollable region must have keyboard access: 2 elements on the page fail this check, rated serious by axe-core.

1 element hidden from screen readers can still receive keyboard focus.

19 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

2 form fields have no label, so screen readers announce an empty box and autofill guesses.

Alternative text of images should not be repeated as text: 4 elements on the page fail this check, rated minor by axe-core.

Elements with visible text labels do not have matching accessible names. (13 elements).

There is no <h1>, so neither visitors nor Google get a clear main headline.

Your title is 71 characters, so Google will cut it off around 60: “Rabitat | Thoughtful Food & Drink Essentials for All Ages – rabitat.com”.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

Your meta description is 304 characters; Google truncates after about 160, so the end of your pitch is cut.

The homepage links to 116 pages on rabitat.com and 11 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

https://www.rabitat.com/collections/buy-two-get-one, https://www.rabitat.com/collections/foodware, https://www.rabitat.com/collections/training-essentials, https://www.rabitat.com/collections/rabitat-junior, https://www.rabitat.com/collections/rabitat and https://www.rabitat.com/collections/peppa-pig-world and 5 others use the same meta description. A description written for each page earns more clicks.

https://www.rabitat.com/collections/buy-two-get-one, https://www.rabitat.com/collections/foodware, https://www.rabitat.com/collections/drinkware, https://www.rabitat.com/collections/training-essentials, https://www.rabitat.com/collections/combos and https://www.rabitat.com/collections/rabitat-junior and 2 others have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 43 found) and read each the way a search engine does.

1 image failed to load on a phone, for example https://www.rabitat.com/.

3 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

Chrome logged issues while loading the page (“Cookie”).

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 625 words of visible text.

The page uses urgency cues (a countdown or limited-time wording).

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 32 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 35 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.